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Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver

92% of Marketers Believe Most or All of the Content They Create Resonates as Authentic, yet 51% of Consumers Say Less Than Half of Brands Create Content That Resonates as Authentic Stackla, the world’s smartest visual content engine, released a new report, titled “Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age”. The study builds on Stackla’s 2017 consumer report, delving deeper into the types of content consumers create, reference and are influenced by across an array of buying…

Zeitlin Sotheby’s International Realty Launches Comprehensive Online Marketing Strategy With Adwerx Enterprise Automated Listings

New Listing Ads for Nashville Area Real Estate Will Appear on Popular Websites and Social Platforms Zeitlin Sotheby's International Realty (Zeitlin SIR) is now running automated ads for its newly listed properties. The program is powered by the Adwerx Enterprise Automated Listing Advertising Program. Adwerx is the leader in providing easy and effective online ad campaigns for real estate. These ads will feature listing photos, property details, and agent contact information. Online advertising is one of the most…

Ogury Announces Major Updates to Its Consent Manager

Consent Manager’s Fair Choice Marks the Beginning of a New Era Where Mobile Users Are in Full Control of Their Data and Can Choose to Use It as a Currency to Access Quality Content Ogury, the leading technology company specialized in Mobile Journey Marketing (MJM), announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data  to access quality content…

Adtelligent Launches Fully Self-serve Header Bidding Platform for Publishers

Adtelligent Inc. an award-winning global publisher monetization solution provider, announces the launch of a Self-Serve Header Bidding Platform for publishers. Fueled by increased publisher adoption of the Adtelligent's header bidding technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, self-serve technology solution. Adtelligent new Header Bidding Platform provides partners with direct access to the company's premium Display and Video ad exchange within the free…

Is PayPal a Good Choice for Small Business Owners?

Who doesn’t like PayPal? It’s easy, ubiquitous and a secure way to make online transactions. Like personal users of PayPal, business owners can now access a range of credit and debit options designed for online and bricks-and-mortar transactions to make day-to-day business purchases easier. As US small business credit cards account for $430 billion in spending (or about 1 in every 6 dollars spent on general purpose cards), it's important to understand which cards, costs, and features work best for your business. Like…

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…

Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

conDati Launches Data-Science-As-A-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and actionable recommendations to e-commerce companies looking to optimize their ROI from digital marketing spend,…

Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018

Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, announced they saw 460% growth in second-party data adoption globally in 2018. Second-party data is data sold by its owner in a private 1:1 transaction. With this type of data available, buyers understand exactly where the data is coming from and how reliable it ultimately is. Marketers…

Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America

Mobiquity Technologies, Inc., a leading provider of  next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America.  The partnership will create a uniquely customized location and programmatic marketing technology platform for Latin American markets. "Latin America is the first stage of our product expansion strategy," said Mobiquity Technologies CEO Dean Julia. "We anticipate considerable revenue growth will…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

CRM Powered by Ethereum Blockchain Launches Beta

Cogmento CRM Will Bring Enterprise Software to the Masses for a Fraction of the Cost Cogmento CRM, a customer relationship management software on the Cloud provider launches today with an Open Beta. Anyone can sign up and try CRM software enabled with blockchain technology. Only users of the Ethereum blockchain can log into the system using the MetaMask plugin for Chrome, Firefox or Brave. Cogmento invites everyone to try its CRM free during this beta. "Blockchain has inherent qualities of security and encryption of data,…

Calabrio Named as the Only Visionary in 2019 Gartner Magic Quadrant for Workforce Engagement Management

Calabrio, a leading provider of customer engagement and analytics software, announced that Gartner, Inc. has recognized Calabrio as a Visionary in the February 2019 Gartner Magic Quadrant for Workforce Engagement Management (WEM) for the third consecutive year. The company was recognized for its ability to execute and completeness of vision. “There are four key pillars of focus for delivering great customer service experiences within a leading customer service organization: 1) Getting connected to the customer; 2) Being…

TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle

Tell us about your role at Oracle and the team/technology you handle. I lead the Oracle Customer Experience Product Management team responsible for SaaS-based sales applications, including Oracle’s Engagement Cloud, Sales Performance Management, Customer Data Management, and Partner Relationship Management. How do you see sales roles evolving with the maturity of Automation and Intelligence tools? First, let’s talk about how buyers have changed. Today’s buyers do most of their research online before reaching out to a…

Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys

Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava Inc., the industry leader in measurement, attribution and data solutions for connected devices, announced the latest enhancements to its IdentityLink offering, extending deterministic attribution to mobile web channels. Marketers gain an even more complete view of users' true interactions with their advertising. Kochava first released IdentityLink in 2012,…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

RTB House Launches Creatives Lab

New Unit Will Develop Solutions to Offer Clients a Wider Range of Better Performing Dynamic Banners for Both Display and Video RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients' branding needs. RTB House is constantly working on improvements to its core…

Nativo Expands Holistic Auction to Offer the Widest Array of Demand Options to Maximize Programmatic Yield for Publishers

Leading Native Platform Becomes Industry’s First Solution to Offer a Fully Holistic Auction for Direct Sold Campaigns, Server-Side Bidders, Client-Side Bidders, Native Exchanges, Unique Nativo Demand  Nativo, the leading unified technology platform for in-feed and branded content advertising, announced that it’s enabling combined server-side and client-side demand within its Holistic Auction, enabling publishers to bring unique demand for programmatic native campaigns from their existing partners including Facebook Audience…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Read More… LiveRamp Expands Its…

Accenture Names Athina Kanioura as Chief Analytics Officer and Global Lead of Accenture Applied Intelligence

Accenture has appointed Dr. Athina Kanioura chief analytics officer and global lead of Accenture Applied Intelligence, effective immediately. Dr. Kanioura succeeds Narendra Mulani who will retire from the company. Dr. Kanioura joined Accenture in 2005. An accomplished innovator and data scientist, she was a founding member of Accenture’s analytics business where she ran sales & customer analytics globally and drove the company’s offering development around customer relationship management and personalization. As…