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Interview with Allyson Kapin, Co-Founder of Rad Campaign and Founder of Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the co-founder of the social change web agency Rad Campaign and I’m the founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I co-founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

ConnecTechAsia and KPMG form Knowledge Partnership

Asia's biggest Telecom, Media and Technology (TMT) event ConnecTechAsia (Singapore, June 18-20, 2019) has inked a partnership deal with KPMG to boost its knowledge base and provide key insights to the ever-changing face of TMT for all its attendees. At ConnecTechAsia organiser UBM brings together three flagship TMT events – CommunicAsia, BroadcastAsia and NXTAsia, under one umbrella brand. The last edition saw 1,800 exhibitors from 52 countries and 40,000 attendees from 96 countries. Also Read: Qubit Data and Consumer…

AI Beyond 2020: What Makes the Tech Tick?

We thought of starting a new series on what AI roadmaps could look like in 2020. In AI beyond 2020, we discuss the technology ideas, trends, and insights from leaders, analysts, and tech journalists. In a group discussion with our AI “wordsmiths’, we felt bombarded with questions, including– What do you think about AI beyond 2020? Will it make you more dollars? Will your job be easier in 2020? What makes the technology a go-to-topic for discussion among decision-makers?  Who could answer those better than practitioners…

Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas

Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers to leverage quality data and custom solutions for USA, CA & LATAM. The Avocet DSP is expanding its data offering and has announced a new partnership with 180byTwo, the US data company specializing in North American and Latin American audience profiling, to make their segments readily available for media buyers using the Avocet platform. The independent DSP has seen…

TechBytes with Sarah Hofstetter, President, Comscore

Sarah Hofstetter President at Comscore People are watching more content than ever before, but they’re watching on their terms across multiple screens. We spoke to Sarah Hofstetter, President, Comscore, to understand the definition of “attention” and how marketers can truly understand attention in a cross-platform world.Tell us about your role at Comscore and the team you handle. I joined Comscore as President in October this year. The biggest focus within my first 100 days is to listen to our employees, our…

Not Another Social Media Network

Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new browser window appears that allows you to make an immediate purchase. Or what about when you’re not sure what to make for dinner but you know you want it to have potatoes in it? Take a picture and Google will show you a slew of pictures of top-rated recipes with potatoes. I mean… if the buyer journey has become that easy, count me in. With that capability, I no longer have to search — which just fuels my growing…

Interview with Carolyn Corda, CMO, ADARA

"I like to identify a common goal and focus on that to unify people around outcomes that will advance the organization."Tell us about your role and how you got here. What inspired you to be part of ADARA? In my career, I’ve been fortunate to be at the very early stages of many innovations in marketing, data and travel. I’m a growth-driver by nature and typically drawn to projects that will really move the needle — helping companies tap undiscovered segments, capture a larger share of wallet, and create more meaningful…

Comviva Launches Next-Gen Digital Services Delivery Platform DSDP 2.0 for Operators

Empowered with Artificial Intelligence Capabilities Comviva, the global leader in providing mobility solutions, announced a new version of its Digital Services Delivery Platform (DSDP 2.0), empowering mobile operators to move beyond mere connectivity and embrace new growth opportunities in digital services. With increasing digitization, many service providers are in the driver's seat in terms of value creation, as it has allowed them to become true enablers of digital experience by facilitating digital services of…

Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing

Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint Customers Double Marketing Engagement, Drastically Shorten Sales Cycles Leadspace, the leading Customer Data Platform for B2B Sales and Marketing; and Bombora, the leading provider of B2B intent data, have announced a new partnership to optimize Sales and Marketing teams’ ability to execute accurate, personalized customer engagement. Through this partnership, Leadspace and…

Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution

Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced that specialist online advertising and marketing platform, Adnuntius, has chosen its NetAcuity Pulse technology to improve targeting capabilities for its global publishing and marketing clients. Adnuntius enriches geotargeting capabilities with Digital Element’s IP intelligence solution Adnuntius provides a holistic solution for data utilisation,…

Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise

SeoSamba Was Just Acknowledged as One of the Top Business Services Suppliers in the Franchise Industry by 1851 Franchise SeoSamba, leading franchise marketing and sales automation software provider, was just acknowledged as one of the top Business Services Suppliers in the franchise industry by 1851 Franchise. The November List Issue from 1851 Franchise compiles the very best franchise services providers for franchise marketing, development, consulting and other services. "In just over two years, SeoSamba has gained…

Accenture to Acquire Adaptly to Bolster Accenture Interactive Programmatic Services Offering

Addition of Digital Media Services Company Will Strengthen Accenture Interactive’s Ability to Help Clients Transform the Digital Customer Experience Across the World’s Largest Digital Platforms Accenture has entered into an agreement to acquire NYC-based Adaptly, a digital media services company that enables the world’s leading brands to manage data-driven campaigns across prominent digital advertising channels and platforms. “This acquisition will help us to further reinvent today’s operating approach by…

InMobi Earns IAB Tech Lab Open Measurement SDK Certification

Designed Only for Mobile In-App to Help Create a Transparent and Fraud-Free Exchange InMobi, a global provider of enterprise platforms for marketers, announced its certification in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab announced the launch of the OM SDK in April 2018 to facilitate third-party viewability and verification measurement for ads served to mobile in-app environments. One of the benefits of this approach is that it…

Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform

Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management platform, announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership brings together leading providers of independent advertising and marketing technology, giving brands a comprehensive mechanism for delivering personalized dynamic creative…

In the Era of the Digital Customer Journey, Consistency is Key

The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. Just one year later, Amazon debuted. Today, as online shopping’s popularity grows, so do the ways in which consumers communicate with companies. As a result, digital channels have become a natural part of the customer journey. In fact, digital channel interactions are expected to overtake voice interactions for the first time this year. Between web, email, chat and social media, the customer journey is much more…

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

TechBytes with Stephen Wakeling, Founder and CEO, Phobio

Stephen Wakeling Founder and CEO at Phobio Communication is shifting in all organizations away from email and onto more collaborative platforms that allow teams to overcome the challenges of distance and time. We spoke to Stephen Wakeling, Founder and CEO, Phobio, to understand how CMOs and sales leaders could better leverage Phobio to amplify their Marketing and Sales efforts.Tell us about your respective roles the team/marketing technology you handle. I’m the Co-Founder and CEO of Phobio. We’re a software-powered…

Hootsuite Releases Their Take on Social Media Trends for 2019

Hootsuite Leads the Global Media Management Sphere with 17 Million Loyal Customers and Almost 80 Percent of the Fortune 1000 Using Their Product. Hence, When They Talk About Social Media Trends, Marketers All over the World Listen This is Hootsuite’s third report of this sort where they have predicted trends for the coming year — trends that have given marketers sleepless nights. Social media is the number one channel for marketing initiatives and marketers have to get it right in order to sync-in with annual business…

Hero Digital Acquires Clock Four, Inc., Strengthening Its Customer Experience Capabilities

Acquisition Further Expands Hero Digital’s Expertise in Financial Services and B2B Tech Hero Digital, the leading independent customer experience agency, announced that it has acquired Clock Four Inc., a digital innovation agency serving some of the world’s most powerful brands in financial services and high tech, including long-time clients US. Bank, Juniper Networks, and Veritas Technologies. Founded in San Francisco in 2006, Clock Four is a leader in customer experience strategy, brand activation, lifecycle marketing,…