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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Kyle Flaherty, Go-To-Market and Branding Leader, Joins Zaius as CMO to Accelerate Growth and Amplify One of the Hottest Brands in Martech Zaius, the world's leading B2C CRM, announced four new executive hires to further accelerate growth and the company's clear leadership in the MarTech industry. Joining the Zaius leadership team are Kyle Flaherty, CMO, Greg Cypes, VP of Product, Rick Kenney, VP of Industry Strategy and Dan McNamara, VP of Customer Success. "We're thrilled to have such world-class leaders join the…

Magnet360, Mindtree’s Salesforce Practice, Named a Leader in Professional Services for Salesforce Sales and Service Cloud by ISG

Company Recognized for Its Accelerators and Solutions in Consumer-Packaged Goods and Retail, Manufacturing, Financial Services and Healthcare Magnet360, the Mindtree Salesforce practice, has been named a leader in Professional Services for Salesforce Sales and Service Cloud in the US ISG Provider Lens for the Salesforce Ecosystem. This recognition is attributed to our sustained investment in Salesforce solutions as well as our ability to apply Salesforce expertise across a range of industries. The ISG Provider Lens…

Peach Raises the Stakes in the Americas With A+V Investment

A+V, Latin America’s leading video ad workflow company, has become a fully-fledged member of the Peach family enhancing Peach’s global capabilities and potential. Peach has raised its equity interest in the company to 75% from a minority position. Peach made an initial investment in A+V at the end of 2013 and has helped the company successfully become the number one player across Latin America. A+V is the market leader in Chile where it’s headquartered as well in Brazil, Mexico, Colombia, Peru and Ecuador.  It also…

Omar Javaid Named President of Vonage’s API Platform Group

Jay Patel Promoted to Vonage Chief Product Officer Vonage, a global business cloud communications leader, announced that Omar Javaid has been named President of the Company's API Platform Group. In this role, Omar will drive the vision and development of Vonage's communications APIs via Nexmo, the Vonage API Platform and will continue to provide strategic oversight of the Company's product portfolio. Vonage's Nexmo continues to be integral to accelerating the Company's One Vonage strategy of delivering fully integrated…

ListenFirst’s State of Social TV Report Provides Key Insights To Boost Strategy Performance

TV Social Audience Growth up 16% in q1 2019, Social Engagement up 6% for TV Industry ListenFirst, the most comprehensive social analytics solution for the enterprise, released its 2019 State of Social TV report with key insights into how consumers are engaging with TV properties on social media, the impact on TV arising from the changes in audience and content quality across social platforms, and the continued rise of Instagram. ListenFirst's report details the rise in Instagram Stories, fan footprint and engagement,…

How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team

Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you struggling to hit your targets? Did you know that Artificial Intelligence can improve sales by up to 59%? That caught your interest, didn't it? There was a time - not that long ago - where Artificial Intelligence was a dangerous, fantastical monster born of science fiction and dystopian nightmares. Robots returning from the future to change the past to reverse a fate that only arose because the robot returned…

Lowe’s Acquires Retail Analytics Platform From Boomerang Commerce

Home Improvement Retailer Sharpens Focus on Delivering Best-In-Class Retail Technology Lowe's Companies, Inc. announced it is accelerating its technology capabilities and focus on driving strong retail fundamentals by acquiring the Retail Analytics platform from Boomerang Commerce. The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses. The platform provides a retail analytics solution that…

Verasity Announces Integration with YouTube

Leading Esports Organization 3DMAX Also Brings Rewarded Video Player Onboard; Further Cementing Gaming Audienceleading Esports Organization 3dmax Also Brings Rewarded Video Player Onboard; Further Cementing Gaming Audience Verasity, a blockchain-based platform that provides infrastructure of rewarded video and loyalty programs to online viewers, is excited to announce that integration is available for its patent-pending Video Rewarded Player with YouTube, which with 149 billion page views a month is the world's leading…

Amazon Dominates E-Commerce Share, Ebay and Walmart Less of a Focus, Feedvisor Study Finds

70 Percent of Sellers Saw Amazon Revenue Growth in 2018 Feedvisor, the “AI-first” optimization and intelligence platform for large sellers and brands on Amazon, unveiled its State of the Amazon Marketplace 2019 report. The analysis exemplifies Amazon’s unmatched influence over e-commerce seller success, as well as the elevated roles that private labels and advertising will continue to play. To understand the evolving state of Amazon’s dynamic marketplace, Feedvisor conducted an in-depth analysis on sellers’ goals, plans…

Splice Machine Partners with Informatica to Make it Easier to Modernize Applications Using Operational AI

Operational AI Data Platform Leader to Showcase New Informatica Connector and Its Value in Powering Real-Time Intelligent Applications in the AI & Cloud Innovators Pavilion at Informatica World 2019 Splice Machine, provider of the first and only operational artificial intelligence (AI) data platform, tannounced that it has partnered with Informatica, a leading data integration and Cloud management company, to create a Connector that will remove latency from real-time, operational AI applications and accelerate the…

Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio

Nielsen's Cross-Platform Media Planning Solution Includes Advanced Audience Segments & Enables Cross-Channel Optimization Local Nielsen Expands Local Media Impact To Nineteen Additional Markets Across Local TV & Radio Media Impact (Local NMI), a solution that provides unparalleled local media planning and cross-channel optimization across Local TV and Radio, is expanding to include 19 additional markets.  Local NMI enables agencies, advertisers, and media sellers to plan media for advance audience segments in 44…

51% of ‘Hungry Searchers’ Choose Restaurants by Food Type as Journeys Go Mobile

Concurrently 89% of Marketing Decision Makers Agree That Improving Their Web Listings Is Crucial to Increase Sales New research from Yext into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The study, conducted among 2,000 consumers in the UK, identified just one fifth (20%) of customer journeys now start with the restaurant’s own website. Instead, half begin with a search engine, 12% begin…

Adoption of SymphonyRM’s AI-Powered “Next Best Actions” Soars as Company Doubles Revenue and Client Base and Raises $10…

Funding Underscores Healthcare's Demand for the Company's Data Science-Driven CRM to Deliver Personalized, Prioritized, and Proactive Consumer Engagement SymphonyRM, Healthcare's Next Best Action (NBA) company, today announced that it has doubled its revenue and client base year over year. To date, SymphonyRM's platform has generated more than $400 million in value for its clients. Earlier this year, SymphonyRM raised $10 million in Series A financing, led by Adam Street Partners, to help accelerate its growing investment…

Nikon Video Contest Challenges Creators To “Follow Your Passion” For A Chance To Win $25,000 And A Nikon Z 6 Filmmaker’s…

The Nikon Z 6 Filmmaker's Kit "Test Drive" Rental Program Provides the Opportunity to Create Your Own Contest Entry and Discover Why Everyone is Talking About the Incredibly Capable Z 6 Nikon Inc. announced the "Follow Your Passion" video contest, which encourages content creators across the United States to capture their passion using a Nikon Z series mirrorless camera. Entrants can submit a short film for a chance to win a Nikon Z 6 Filmmaker's Kit and up to $25,000 in prize money. To enter, users are invited to…

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

Atos recognized as official Microsoft Mixed Reality Partner

Atos, a global leader in digital transformation, announces that it is now an official Microsoft Partner for Mixed Reality and joins prestigious Microsoft Mixed Reality Partner Program (MRPP). This confirms Atos’ expertise and success in building Mixed Reality innovative solutions, combining the benefits of both virtual and augmented reality – using Microsoft HoloLens technologies. The MRPP is designed to support Microsoft partners that have demonstrated technical proficiency and proven success in Mixed Reality, providing…

Small Business Customers Embrace AI-driven Insights and Advice Integrated Into Online and Mobile Banking

Average Rating of Financial Insights Delivered to Business Customers Is 4.6 out of 5 Following the success of its AI-driven consumer banking solutions, Personetics now brings the power of AI to small business banking. The Personetics solution is designed to help small businesses proactively manage their day-to-day banking needs, optimize cashflow and ensure they have enough liquidity to support future growth. Integrated into the bank's online and mobile experience, the solution enables business owners and managers to…

Bain & Company Introduces Bain Media Lab; Announces Partnership With Hive And Launch Of Mensio, An AI-Powered Analytics Platform To…

Bain & Company announced the formation of Bain Media Lab, a business that will feature a portfolio of digital products and related services that combine breakthrough technologies with powerful data sets. Hive, a full-stack deep learning company based in San Francisco, will be the launch partner for Bain Media Lab. Bain Media Lab is a new venture incubated in the Bain Innovation Exchange, a business unit that leverages Bain's network of venture capitalists, startups, and tech leaders to help clients innovate through…

SymphonyAI Group Acquires Azima Global, a Leader in Machine Condition Monitoring & Reliability Solutions for the Process &…

The Company, Renamed Symphony AzimaAI, will Expand into Industry-Pioneering Integrated Equipment & Process Monitoring Solutions SymphonyAI Group announced its recent acquisition of Azima Global, a provider of machine condition monitoring and asset reliability solutions across several industrial verticals. SymphonyAI is building a group of leading companies that use artificial intelligence to transform business enterprises across several markets, including the industrial, retail, consumer, healthcare,…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…