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Say It Now and Booxscale win Amazon’s European Alexa Cup

Voice App Identifies Market Gap; Winning Concept Lets Users Ask Alexa to Recommend and Book Local Services Based on Customer Reviews The Alexa Skill allows users to search for and book recommended local services using only their voice has won the Amazon Alexa Cup European round.  The proposed Alexa Skill, the result of a collaboration between voice technology specialist, Say It Now and the ‘marketplace of marketplaces’, Booxscale, beat leading digital marketing agencies in the UK and Europe for its top place in the European…

Button Raises $30 Million in Series C Funding to Build the Future of Mobile Commerce

Button , the platform that enables companies to drive revenue through mobile commerce, announced that it has raised $30 million in Series C funding. Icon Ventures led the round, along with participation from Capital One Ventures and returning investors Redpoint Ventures, Norwest Venture Partners, and DCM Ventures. Jeb Miller, General Partner of Icon Ventures, will be joining Button’s board of directors. This funding round represents another major milestone for Button following a breakout year in 2018 where the company drove…

New Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking Platforms

Phonexa Stands Apart as an “All-In-One” Solution with Functionality for Call Tracking, Lead Distribution, and Email Marketing A new competitive intelligence report from leading research firm BIA Advisory Services has revealed similarities and notable differences in the key offerings of three different call tracking and analytics platforms.  The report, compiled by BIA Advisory Services and commissioned by Phonexa, provides marketers with an independent examination of these three major call tracking and analytics SaaS…

Yext and Hootsuite Announce Integration Allowing Businesses to Manage Reviews and Social Media from a Single Dashboard

With a Centralized View of Their Online Reputation, Mutual Customers of Yext and Hootsuite Will Be Better Equipped to Drive Positive Customer Experiences and Revenue Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management, that allows mutual customers to manage all of their reviews and social channels from a single platform. With the new integration, businesses can bring the power of Yext Reviews into the Hootsuite…

Anexinet Continues Growth Under New Ownership

Mill Point Capital Accelerates Anexinet’s Momentum in Helping Clients Provide a Complete Digital Experience Anexinet, a leading provider of digital business solutions, announced that it has been acquired by Mill Point Capital, a middle-market private equity firm focused on control-oriented investments in North America. The Mill Point team has extensive experience investing in transactions in the technology and business services sectors. Anexinet’s management team, including CEO Todd Pittman, will continue to lead…

Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going…

Impact of CTV's surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company's platform, AdBridgeTM, and specifically its proprietary video ad server, the report highlights the…

Cognitiv Launches First Deep Learning Incrementality Solution To Help Marketers Find New Customers

Cognitiv Incremental: A Marketer’s Answer to a Brand’s #1 Question “Did My AD Campaign Cause a New Consumer to Convert?” Cognitiv, the first self-learning, fully automated neural network technology available for marketers, announced the official launch of Cognitiv Incremental, a new product designed to help marketers accurately achieve consistent, scalable incremental lift.  Cognitiv Incremental is the latest product in the company’s robust portfolio of performance-based solutions which includes Cognitiv Performance,…

Constant Contact Unveils New WooCommerce and Shopify Offerings at 2019 Internet Retailer Conference

Online marketing leader making strategic moves to help small businesses succeed with e-commerce Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced a new integration with WooCommerce, one of the world's most popular e-commerce platforms, enabling users to turn their WordPress website into an online store. Constant Contact is also enhancing its Shopify integration with the introduction of purchase activity segmentation. Small businesses using WooCommerce…

CoSchedule Launches Marketing Suite to Transform the Way Marketers Work

The Family of Agile Marketing Tools Helps Marketers Publish More Work, Complete Projects on Time and Prove Value to Stakeholders CoSchedule, the fastest-growing marketing platform on the Inc. 5000 list and recognized on Gartner's 2019 Magic Quadrant for Content Marketing Platforms, announced its new CoSchedule Marketing Suite . The Marketing Suite helps marketers stay focused, deliver projects on time and make their team happy. The strategic shift to build a unified marketing platform is the company's direct response…

Creator by Zmags Brings Greater Agility to Ecommerce Creativity

New Add-On Capabilities Enrich Digital Experiences Without Coding  Zmags, the leader in rich content experiences for retailers, announces new Creator by Zmags (Creator) capabilities. These new capabilities are the result of growing consumer pressure to enhance digital shopping experiences. A Salesforce State of the Connected Customer Report shares the harsh reality that 67% of customers say their standards for a good experience are higher than ever. Yet we know, brands looking to meet high customer expectations…

Evolution Digital and Vast Broadband Announce Agreement for Full App-Based TV Offering with eMERGE User Experience

Evolution Digital announces an agreement with Vast Broadband ("Vast") to be its full end-to-end IP video platform provider for its application-based video offering. As Vast migrates to IP video delivery with Evolution Digital's eVUE-TV content delivery platform, the app will feature 300+ linear channels, Video on Demand, network DVR, pay-per-view and catch-up/start-over content on the operator-customizable, feature-rich eMERGE user experience. The streaming service will be available to more than 57,000 residential and…

Chatbox Named a Gartner 2019 Cool Vendor and Inks New Partnership with Ytel

Innovative Approach to BI-Directional Text Messaging and Instant Apps Attracts Analysts and Partners Chatbox, a leading provider of enterprise messaging solutions, announced its inclusion in the May 2019 Cool Vendors in CRM Customer Service and Support report by Gartner, along with a new partnership with Ytel. Chatbox is a leading enterprise texting platform that makes it easy to build, operate and automate bi-directional text messaging for marketing, sales, and service at scale.  SMS-based conversations driven by the…

Salesforce Grants Equity Awards to MapAnything Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM,announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with its acquisition of MapAnything, Inc. ("MapAnything"). The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

PowerChats Updates Home Service Customer Experience with Latest Software Advances

AI-Powered Chat Provider's New Real-Time Alerts and Texting Features Give Home Service Business Owners Even More Capability for Connecting with Customers PowerChats, an artificial intelligence-powered chat service exclusively for the home services industry, has announced major updates designed to improve convenience and conversion tracking, enhance connection with leads and increase customer satisfaction. In today's economy, speed to lead is critical for connecting with customers. The new updates provide PowerChats…

Animoto Investigates Marketing Potential For Branded Videos on Instagram Stories

74 percent of businesses post at least 2 videos on Instagram Stories each month, with 62 percent saying a Story prompted a direct message from a customer Animoto takes a close look at stats behind the rise of Instagram Stories in 2019 with the release of an infographic aimed at marketers. The company that makes it easy for anyone to create professional marketing videos compiled data about the rapid growth of Instagram Stories, its effect on the social media marketing landscape, and how marketers and small businesses…

Sequent Appoints Neil MacDonald VP and GM for EMEA

Experienced Marketing and Sales Expert Bringing Tokenization to Mobile Data in EMEA Sequent, Inc. announced that Neil MacDonald has been appointed Vice President of Sales and General Manager for Europe, the Middle East and Africa (EMEA).  In his new position, MacDonald is opening new territories and creating new partnerships to provide banks, payment networks and payment service providers with Sequent's leading mobile payments and tokenization platform for securing mobile data. Sequent secures data on…

Qualtrics Announces New Survey Programming Capabilities to Accelerate Modern Research

New APIs Allow Insights Professionals and Research Agencies to Spend Less Time Designing Surveys, and More Time on Deriving Insights That Matter Qualtrics, the leader in experience management, announced the addition of API driven survey programming capabilities to Qualtrics Research Core™ - its market-leading insights platform. The new capabilities allow insights professionals and research agencies to automate the creation and launch of even the most complicated research projects, allowing them to spend less time…

Seismic Empowers GLORY To Achieve Global Sales, Service and Channel Growth

Company Leads Sales Enablement Adoption for a Decade Seismic, the recognized leader in sales and marketing enablement, announced GLORY, a global leader in cash technology solutions, has experienced ten years of sales enablement success. "It's an honor to get to work with visionary companies like Glory that have helped shape and define sales enablement through ten years of successful adoption," said Doug Winter, CEO and Co-Founder of Seismic. "Evidenced by their global growth, scale, and category leadership, it's clearly…

What is the Current State of Email Marketing and Analytics?

Analysis of more than 10 billion global emails reveals when and how people engage with email Litmus, a leader in email marketing and analytics, today shared a report on the State of Email Engagement, based on the company's analysis of more than 10 billion emails sent globally across a range of industries. Despite shrinking attention spans, Litmus found that email reading time has increased 21 percent over the past three years. The report also revealed the best time of day to send an email and that a substantial…