TechBytes with Wayne St. Amand, Chief Marketing Officer, Visual IQ

Visual IQ Wayne St. Amand CMO, Visual IQ Marketing Intelligence is a critical part of any Martech stack today. In this TechByte, Visual IQ's CMO Wayne St. Amand take us through the nuances of multi-touch attribution, channel optimization and ad fraud and how a marketing intelligence platform benefits marketers.Tell us about your role at Visual IQ and the team you handle. As the CMO of Visual IQ, I oversee the global marketing strategy for our Marketing Intelligence Platform and work closely with sales leadership to…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Programmatic Clean-Up on Brand Safety: It’s Just a Conscious Process

Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a return to quality over quantity. But it’s all too easy to point the finger at tech and machines that promise scale and efficiency in ad execution. Programmatic is just a mechanism after all – a technological process that performs a task based on instructions. While the technology must be…

TAG Anti-fraud Certification Will Require Publishers to Implement Ads.txt

Expanded Anti-Piracy Program Provides First Path to Certification for Ad Buyers, Publishers The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released updated certification guidelines for its Certified Against Fraud and Certified Against Piracy Seal Programs. The updated Certified Against Fraud Guidelines now require publishers to adopt and implement the ads.txt specification released by the IAB Tech Lab last May,…

Interview with JC Ramey, CEO, DeviceBits

"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving forward."Tell us about your role at DeviceBits and how you got here?  With a career that began in enterprise software and telecommunications, I started in research and development of 3G and 4G wireless networks at Bell Labs, and I moved my career to the executive ranks of both private and publicly…

Predictions Series 2018: The Predictive ‘Buying Center’ in the Middle of B2B Demand Gen Revolution

Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based marketing as a ubiquitous approach for demand generation. The phenomenal explosion of B2B content and marketing-sales convergence (thanks to underlying intelligence driving both) have enabled demand gen marketers to build integrated campaigns and a unified contact strategy with consistent…

YouTube Partner Program Tightens Monetization Rules

Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers  YouTube is tightening the rules around their YouTube Partner Program and raising the requirements that a channel/creator must meet in order to monetize videos. Effective immediately, to apply for monetization (and have ads attached to videos), creators must have tallied 4,000 hours of overall watch time on their channel within the past 12 months and have at least 1,000 subscribers.…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

First Street-Level Digital Ad Network to Reach Audiences Using Mobile Insights from Pedestrian and Vehicular Traffic

Clear Channel Outdoor’s New Outdoor Smart Screens Are The First Street-Level Media to Reach Audience Groups Based On Their Consumer Travel Patterns And Behaviors Derived From Mobile Data Clear Channel Outdoor, a subsidiary of iHeartMedia Inc, announced the launch of two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought after urban metro area of San Francisco, Calif. CCO will fuse the new “Digital Urban Panel” networks into its Clear Channel Outdoor RADAR campaign planning and…

Allocadia Announces Key Milestones Achieved by #RunMarketers in 2017

Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours and Driving an Estimated $5 Billion in Growth A Top-150 MarTech RADAR company and the creators of the #RunMarketing movement, Marketing Performance Management (MPM) technology firm, Allocadia, has announced $25 billion of the global marketing budget has been managed through its award-winning platform by over 10,000 marketers. Recommended Read: The Pedowitz Group and Allocadia Partner…

4 Emerging Adtech Trends to Watch in 2018

There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global spending on digital advertising is expected to reach $336 billion, up from $229 billion in 2017, according to market research firm Statista. Growth at this pace will no doubt help drive, and be driven by, many new industry developments. At Ranker, we’ve identified four emerging trends that are poised to play a big role in reshaping ad tech beginning in 2018. Publishers Will Start to Hire Dedicated Ad Tech Developers…

DiMassimo Goldstein Hires Wendy Lurrie

The Former Gyro NY and Gyro: human President Will Be the Agency's First-Ever Chief Client Growth Officer DiMassimo Goldstein recently expanded its C-suite, adding Wendy Lurrie, who has joined the agency as its first-ever Chief Client Growth Officer. The hire, which became official shortly before the new year, gives the New York-based agency exciting momentum entering 2018 as it looks to further solidify its position as the world's leading behavior change marketing agency. DiMassimo Goldstein, which specializes in…

TechBytes with Phil Ahad, Head, Products and Strategy, Toluna

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

SPINS Welcomes Molly Hjelm as Vice President of Marketing

Molly Hjelm Will Lead Spins' Marketing Efforts, Including Communication Strategy, Corporate Branding, Events, and Media Relations SPINS, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announced that Molly Hjelm is taking over as the Vice President of Marketing. Hjelm will lead SPINS' marketing efforts, including communication strategy,…

Mi9 Retail Acquires JustEnough Software

Industry-Leading Demand Management Combined with BI-Driven Merchandising Will Be a Game-Changer for Retail Mi9 Retail, a leading provider of omnichannel retail software, announced that it has acquired JustEnough Software, a leader in demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide.  The acquisition of JustEnough adds best-of-breed planning, allocations, and replenishment solutions to the Mi9 Retail platform of integrated, analytics-driven merchandising, store, and digital…

Snowflake Teams with MicroStrategy to Deliver Fast Access and Rich Insight to Enterprise Data

The Integration of MicroStrategy and Snowflake Unifies Data Across The Enterprise, Giving Customers A Single Version Of The Truth Snowflake Computing, the only data warehouse built for the cloud, and MicroStrategy Incorporated a leading worldwide provider of enterprise analytics and mobility software, announced a technology partnership to serve joint customers with a flexible and highly scalable cloud-built data warehouse, with modern business intelligence and predictive analytics applications. Together, Snowflake and…

Sales Performance Gap: The #1 Reason VPs of Sales Miss Their Revenue Targets

Maybe your first thought was a dearth of decent leads. Or, general all-around inefficiency or ineffectiveness. Think again. The key reason teams miss their quotas is the sales performance gap. As you know, we can map a sales team’s performance onto a bell curve. The sales performance gap is what separates the top 20% — the high performers — from the rest of the pack. These superstars are the ones who outpace their peers in all the important performance metrics. But here’s the kicker. In most…

Apttus Announces Investment from IBM

Apttus Taps IBM Cloud and Watson Technologies to Expand Its Implementation of AI Throughout the Enterprise Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing artificial intelligence (AI), announced that IBM joined multiple investors in Apttus' Series E funding. Apttus plans to use this investment to further its plan to deliver AI-based business solutions to customers around the world within enterprise processes such as revenue generation and management of commercial…

Interview with Nick Peart, Chief Marketing Officer, Cloud IQ

"Let the machine do the heavy lifting, looking for patterns and understanding the data. Then once you have this data it’s possible to use humans to bring in the personal touch, checking campaign successes and failures on a one-to-one basis."Tell us about your role and how you got here? What inspired you to be a part of Cloud IQ? I joined Cloud IQ as Chief Marketing Officer in April 2017, having previously worked as Vice President of Marketing, EMEA at Zendesk during its time of rapid global growth through to its $1bn IPO…

Media Is Hard and We Suck at It; And, How to Be Better in 2018

So we survived another “Year of Mobile," another “Year of VR” and another “Year of Big Data”. And where did it leave us? We still aren’t designing for the mobile medium at scale, VR adoption remains at a snail’s pace and we have more data than ever and seemingly even fewer ways to activate against it. As it turns out, doing media the right way, even at the most basic level, is hard. With as fast as space grows, it’s imperative we pay close attention to the things that matter most and not get distracted by passing fads.…