Banner Before Header

Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the US

Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and national brand e-commerce and merchandising content. Nielsen Brandbank will focus on creating and managing product content for a variety of product categories, including private label and new items. As part of this role, Nielsen…

LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

Turns contact center agents -- 1 in 57 Americans -- into bot creators and managers LivePerson, Inc., a leading provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants. Maven enables not only computer scientists, but also the millions of agents working in contact…

TapClicks Prepares for Supercharged Growth in MarTech Sector, Hires VP of People And Operations and VP of Enterprise Customer Success

Strategic Hires Will Enhance Customer Success, Talent Acquisition, and Operations as TapClicks Expands Its Footprint TapClicks, the global SaaS leader in marketing intelligence, analytics, reporting and workflow, announced today that it made two new strategic hires as the company prepares for accelerated growth in the MarTech sector. Tonya J. Long is joining the company as Vice President of People and Operations while Regan Davis is joining as the Vice President of Enterprise Customer Success. On the heels of TapClicks'…

Yext Fall ’18 Product Release Now Available for General Access

Features Now Live in the Fall '18 Release Include Yext's Integration with Snapchat, Intelligent Review Response, and Yext Analytics Integration with Tableau Yext, Inc. the leader in Digital Knowledge Management (DKM), announced that its Fall '18 Product Release is now live for Yext customers and partners. The Fall '18 Release includes Yext's integration with Snapchat, intelligent review response, and a new Yext integration with Tableau. "AI-powered services like search and voice assistants have altered the customer…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…

Ntooitive Expands Regional Presence to Los Angeles, Appoints Armando Guerrero as Vice President of Strategic Partnerships

Former SVP of Marketing for Entravision Joins Ntooitive to Drive Marketing Efforts Ntooitive, a digital ad agency and resource for publishers within the media industry, announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide. Since its founding in 2015, Ntooitive has experienced triple-digit year-over-year revenue growth and serves as a software…

TechBytes with Caroline Hugonenc, Global VP Research and Insights, Teads.tv

Caroline Hugonenc Global VP Research & Insights at Teads.tv Brands need to brief their creative and media agency together so that they factor in the device and the platform in their creative equation. We spoke to Caroline Hugonenc, Global VP Research & Insights, Teads.tv, to understand the winning recipe for any advertiser, when it comes to building a brand-customer connection.Tell us about your role at Teads and the team you handle. I joined Teads in 2013 and am currently Global VP Research & Insights. My…

AnyClip Launches LuminousX to Build Interactive Contextual Content

Luminousx Is First-Of-Its-Kind Solution Enables Publishers to Respond to Duopoly by Transforming Any Web Page into an Endless, Interactive Contextual Content Feed AnyClip has announced the launch of LuminousX™. LuminousX  is the first end-to-end contextual video content, engagement, and monetization solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. AnyClip has established…

Searchmetrics Google Shopping Study Reveals ‘Fake’ Competition for Ads

European Shopping Comparison Services Claim Google Is Now Trying to Populate the Service with ‘Fake’ Comparison Shopping Sites Over a year on from the European Commission’s antitrust ruling which forced Google to open up its shopping service to outside competitors, new Searchmetrics research suggests a third of ads within Google Shopping boxes are coming from providers other than Google. But the majority of these (23% of all ads) seem to be from digital marketing agencies profiting from Google Shopping’s revamped auction…

New IAPP and TrustArc Benchmarking Research Reveals Increased Use Of Technology To Manage Privacy Operations

Survey Reveals That Data Mapping, Data Protection Impact Assessments and Data Subject Access Rights Management Have Become Common Practices to Help Companies Comply with Gdpr and Other Global Privacy Regulations TrustArc, the leading data privacy management company, and the International Association of Privacy Professionals (IAPP), the world's largest global information privacy community, today announced the results of new benchmarking research that examined the current state of privacy program management. The research…

Navigating Fragmentation: The Steps CMOs Are Taking to Drive Success

The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face a fragmented marketplace, a growing number of channels, and empowered consumers who expect seamless, relevant experiences across every touchpoint. The digital age has ushered in a new era of accountability, forcing CMOs to prove the value of their team and their contributions to the business. The demand for increased accountability has raised the need for effective marketing performance measurement to…

Why Your Business Needs to Pay Attention to Its Social Media Analytics, from Day One

Social media analytics are more important than most businesses realize. Whether you’re a recently launched startup, or an established company with over 1,000 employees, overlooking this important analytics can mean missing out on crucial insights into the success of your campaigns, and what your target audience is really interested in seeing. Data that comes from analyzing your content’s performance and reach is integral to knowing how to maintain customer engagement, and how to strategize to expand it further. Here are…

Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences

Adobe Is Ramping up Their Customer Data Platform by Adding Two Critical Features to Help Brands Refine Targeting Practices Adobe announced on Monday about the new release to their extremely popular Customer Data Platform. Here is a snapshot of what these features look like. Aiding the Development of Lookalike Models One of the newest capabilities that brands are leveraging to get more knowledge about finding new customers is via building lookalike models from the existing data of their best customers. Therefore,…

Metrixlab Launches Avaya to Help Brands Unlock the Power of Emotions

Captures Emotional Resonance Across Eight Domains MetrixLab has launched a new tool to enable clients to understand consumers’ emotional reactions to brands and brand communications. Avaya has been designed as an add-on module to complement the company’s existing research solutions portfolio, which spans brand engagement and product innovation. To research emotions effectively it is crucial to use a projective visual technique, rather than ask consumers to rationalize how they feel. The approach must be intuitive to…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

Ecomdash Expands Multichannel Options With Google Shopping Actions

Ecomdash, a multichannel inventory management software, announced their integration with Google Shopping Actions. With this new addition to their suite of over fifty ecommerce platforms, Ecomdash merchants can now manage sales orders, inventory updates, and shipping processes across Google’s various shopping channels. Launched in March 2018, Google Shopping Actions provides retailers the ability to sell their merchandise on Google Express, Google Assistant, and Search. Once a shopper finds their product, the shopper…

As Display Overtakes Search Among High-Tech Advertisers, Is the Industry Ready?

Spending on digital advertising continues to increase at a remarkable rate, with US growth projected to eclipse 18% between 2018 and 2019. While digital advertising’s ascent is no secret, it’s less recognized that specific industries are driving an outsized portion of that growth. In particular, high-tech brands — companies that focus on hardware manufacturing, software as a service (SaaS) or e-commerce — are outpacing the market in terms of digital ad spend, driven by market factors such as rapid innovation cycles and…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

Future plc Invests in Experiential Marketing Services with New VP of Experiential

Industry Veteran Gabrielle Kessler Further Establishes Company Leadership with Experiential Growth Across Gaming, Tech, Music, Knowledge and B2B Audiences in the US Future plc, the global platform for specialist media and market leader in gaming, consumer tech, music and knowledge, announced the appointment of Gabrielle Kessler as the company’s Vice President of Experiential. Based in Los Angeles, Kessler will lead the expansion of Future’s experiential marketing and events programs in the US. across gaming, tech, music,…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…