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MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

How to Close the Gap Between Sales Forecasting and Reality

Sales forecasting is part of every company’s standard operating procedure. Each sales leader has their own process for arriving at a forecast, but the end result is the same-- sales leaders live and die by the forecast. There is nothing more frustrating than sorting through the mountains of data that get rolled into a forecast. Each rep makes an estimate, which rolls into managers, who eventually present their forecast to a leader. Some managers allow reps to make an estimate based on dollars-- without specifying which…

How Do Foldable Screens Impact Mobile Advertising?

Innovation in advertising takes many forms. As technologists in Mobile Advertising, we spend a lot of time thinking about the creative palette itself--how the properties of the palette can enhance consumer experiences. As more content consumption moves to smaller devices, having the ability to transform those small screen experiences into larger, more immersive ones will be critical to the future of advertising. Following Huawei's latest announcement of the Mate X phone, which has both 5G capabilities and a foldable…

Introducing MHz Curationist – Framing the World We Share

A Global Community for the Open Exchange and Celebration of the Human Story An emerging world of possibility is now accessible via the launch of the creative publishing ecosystem called "Curationist." Sitting at the intersection of culture and technology, MHz Curationist is a platform for collecting and sharing cultural materials from the Creative Commons and Public Domain, established by the non-profit organization MHz Foundation. Curationist has been designed to transform the way people use their time online, share…

IAB Podcast Measurement Compliance Certifies Voxnest Audience Network

Podcasting solution provider Voxnest, announced its Voxnest Audience Network (VAN), a first-of-its-kind marketplace for in-audio advertising inventory, is now IAB certified for the new 2.0 measurement guidelines for reporting podcast downloads and listeners. With VAN, Voxnest offers brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. By successfully completing the IAB Podcast…

Arcane’s Secret Weapon, Morphio, Now Available for Marketers

Morphio, the AI-driven prediction platform that was created by marketers, for marketers, has publicly launched and is now available – offering a free trial to those interested in unlocking its powers. The data analysis tool that was developed in partnership with the team at Arcane – a digital marketing agency with offices in London, Calgary, and Toronto, Canada – has been a staple of their advertising success, and it's now available for marketers everywhere. In an effort to change the face of data analysis in the digital…

Captify and Publicis Media Release New Research Revealing Global Beauty Trends That Will Transform The Larger FMCG Ecosystem

Search Intelligence Uncovers Actionable Insights for FMCG Marketers to Better Understand the Intent Behind Consumer Behaviour and the Path to Purchase in Order to Drive Meaningful and Effective Marketing Strategies Captify, the global leader in Search Intelligence, and Publicis Media, have partnered in a 12-month analysis of Captify’s billions of monthly on-site searches to uncover the key trends that are reshaping the global beauty industry in 2019 and beyond. Their report, entitled, ‘Coming Clean’, reveals the top…

Only 30% of Midsized Call Centers Are Confident in Ability to Meet Customer Needs

Only 30% of Midsized Call Centers Are Confident in Ability to Meet Customer Needs It's imperative for companies to continue evolving their customer engagement strategies if they wish to survive in a competitive industry landscape. An independent research study conducted by global business consulting firm, Frost & Sullivan, found that 64% of midsized call centers surveyed recognize the connected customer journey as elevating their competitive advantage and having an immediate impact on their business. Yet, the report…

AB Tasty Enriches Personalization Offering With New Advanced Targeting Capabilities

AB Tasty users can now build audience segments based on transactional and behavioral data, for more granular, sophisticated personalization scenarios that drive more conversions. As part of its Audience Builder functionality, AB Tasty recently rolled out new transactional and behavioral targeting features that greatly enhance its platform's segmentation capabilities. These improvements enable AB Tasty users to create more relevant and sophisticated website personalization scenarios, for faster ROI and an overall better…

Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services

Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.  Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability. "We have a number of clients where it's…

MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle

"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it generates is a good indicator of how AI-ready it can be." Tell us about your role and journey into Technology. What inspired you to start at Fyle? I am an engineer who became a sales professional right out of college. I have primarily worked in technology companies and have spent over a decade selling SaaS. Fyle was born out of trying to solve a personal frustration of many years. As a sales…

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

TechBytes with Suvish Viswanathan, Head of European Marketing at Zoho

Tell us about your role and the team/technology you handle at Zoho. I'm part of the European regional team and am responsible for looking after our marketing efforts in the continent. We have had a physical presence in Europe for around a year since opening our European HQ in Utrecht, The Netherlands and have since added further team members in other European countries.  While we had previously seen mostly organic growth in Europe, we have been driving proactive campaigns to engage prospective customers and to strengthen…

Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Platform Integrates Every Path and Process Required to Manage and Move Creative at the Speed of Technology Extreme Reach (ER) officially announced the launch of AdBridgef, a creative asset workflow platform designed to automatically prepare and seamlessly connect all creative with any media placement across today's complex landscape—and position marketers to capitalize on the expanding storytelling opportunities ahead. AdBridge is the only solution that integrates asset preparation, TV delivery, video ad serving,…

PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe. Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use…

Parsec Launches Adelaide: The First Performance Tool for Brand Marketing

SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar. “Digital advertising has long been perceived as a…

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

Report Highlights Higher Campaign Spend, Deeper Engagement Rates and Overall Strong Advertiser Returns for Influencer Marketing Campaigns RhythmOne, a Taptica company, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. RhythmOne’s Full-Year…

TechBytes with Dom Fortin, CTO, district m

Tell us about your journey into the digital technology industry? My journey into the digital really started in my early 20s - in 1999, I enrolled in a Software Engineering program. Throughout my university years, I worked as a web developer as a sideline to make a little bit of cash and one summer, a couple of friends and I decided to launch a dating website, as it had just become a huge trend. This is where I started to understand the importance of online advertising, as it ended up bringing us a huge chunk of our…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…