Interview with Nathan Kontny, CEO, Highrise

"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a CRM company? I'm the CEO of Highrise, a CRM tool that offers the simplest solution for tracking leads and managing follow-ups. We serve tens of thousands of customers worldwide, helping people follow up on their relationships rather than just work through a sales pipeline. …

Dreamforce TechBytes with Mike Fitzmaurice, VP, Workflow Technology at Nintex

Mike Fitzmaurice VP, Workflow Technology at Nintex Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Mike Fitzmaurice, VP, Workflow Technology, Nintex, to see how he views the event.MTS: What’s the biggest attraction for you at Dreamforce 2017? Mike Fitzmaurice: Every year, the biggest attraction for me is definitely the community. We are always…

Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

The Modern Salesperson

When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson isn’t pounding the pavement or flipping through their Rolodexes for specific contacts. They are instead people with diverse backgrounds sitting in front of a computer screen, more responsive and able to make efficient lead conversions faster than ever before. From prospecting to closing…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

TechBytes with Enriko Aryanto, Co-Founder, QuanticMind

Enriko Aryanto Co-Founder,  QuanticMind Last month, QuanticMind secured $20 million in Series B that was followed by the data platform for intelligent marketing announcing an AI-powered solution for Google shopping. To understand how the new machine learning-based solution integrates with the existing predictive advertising platform, we spoke to QuanticMind Chief Technology Officer, Enriko Aryanto.MTS: What are the key components of QuanticMind’s predictive advertising platform? Enriko Aryanto: QuanticMind’s key…

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Breaking Down the Data Silo: How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization

Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before. Think about how social media use has transformed over the last couple of years: platforms are growing in size, the number of platforms has increased, and conversations have become more detailed and complex. Rather than being siloed to researching marketing messages and measuring the…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Flying Blind: The Struggle for People-Based Digital Identity Resolution

Consumers are spending more time on digital devices than they spend time on all traditional media channels combined. Marketers who are trying to stay in front of these consumers are increasing spend in digital media channels such as display, mobile, video, and social media.  While budgets are increasing, the core issue of people-based identity resolution is not being solved as it continues to evolve.  This core problem leaves marketers flying blind on who (and how many) they are actually reaching. The world of digital…

Interview with Jeff Finn, CEO, zvelo

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today. What drove you to be part of an AdTech service/content categorization company, and how has zvelo evolved? As CEO of zvelo, my role is to build an effective leadership team that sets the strategic direction for our company, determines the operating plan and builds their respective teams…

Lattice Enhances Data Capabilities for AI-based Segmentation Engine

Improves Omni-Channel Campaign Performance by 3x Lattice Engines, a leading provider of revenue acceleration solutions, announced a significant new version of its AI-based segmentation platform that has enhanced data and operationalization capabilities. Lattice's predictive platform now has 3000+ intent surge intensity ratings that predicts how far into the buying cycle your prospects are, and ability to create hyper-targeted digital audiences on 200+ ad-serving platform, including Facebook, to reach those prospects.…

Spotzer To Transform Service Experience For Global Customer Base With NewVoiceMedia

NewVoiceMedia’s Cloud Contact Centre Technology Integrates Seamlessly With Spotzer’s CRM Platform To Ensure All Customer Interactions Are Tracked And Service Levels Measured NewVoiceMedia, a leading provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, is helping Spotzer enhance its contact centre operations and global customer service experience with its ContactWorld platform. Spotzer is a white-label provider of bespoke digital marketing solutions…

Infusionsoft Launches New Landing Pages to Help Small Businesses Attract and Convert More Leads

New Feature Enables Users To Publish Beautifully Designed, Mobile-responsive Pages That Convert In Minutes Infusionsoft announced the launch of its New Landing Pages enabling users to publish beautifully designed, mobile responsive pages that convert in minutes. The new product includes a drag and drop builder, pre-designed templates, and competitive page load speeds. “We recently surveyed 3,500 customers and 90 percent said landing pages play an important role in their small business. However, most small…

Interview with Jesse Moeinifar, CEO, Viafoura

"When it comes to audience development, prioritizing engagement opportunities is critical to any strategy, but efforts should be focused on the value brought to your audience." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to conceive an Audience Development Platform? As founder of Viafoura, I developed the concept for an audience development platform that embraces engagement as a means of building, growing and discovering your audience, and I also set the strategic direction…

Acxiom and Amex Advance Launch New Data-Driven Offering to Predict Consumer Purchase Intent

Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American Express, today announced the launch of a joint data-driven offering to predict purchase intent across the broad US consumer population. Currently, Acxiom provides the data foundation for the world’s best marketers. The company enables people-based marketing everywhere through a simple, open…

LiveRamp Launches IdentityLink for Agencies

Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows agencies to scale people-based marketing capabilities across platforms and channels for their clients. The launch also marks the completion of a multi-year initiative to provide all of the key players in the marketing ecosystem - brands, technology platforms, data owners, publishers, and now…

Why Your CRM Is Lying to You

For a time, the world’s most populated zip code (according to data entered online) was 90210. Not because of the actual number of people living in the small and exclusive enclave of the rich and famous, but instead because large numbers of people outside of the US, when asked to enter their zip code to access content or complete a form, simply entered the zip code referenced on hit 90’s tv show, ‘Beverly Hills 90210’. Now, why would this small snippet of pop culture have anything to do with CRM? The answer is because…