TechBytes with Johann Wrede, Global VP, Strategic Marketing, SAP Hybris

Johann Wrede Global VP, Strategic Marketing, SAP Hybris According to a recent SAP survey, a majority of online consumers expect prompt service, assured protection of their personal data, and best-in-class personalization from the businesses. Clearly, in 2018, winning a consumer is tougher than losing one-- and much of it depends on how marketers leverage customer data and build their omnichannel campaigns around unique behavioral intent collected from more sources than previously assumed. To understand how modern…

Interview with Thomas P. O’Regan, CEO, Madison Logic

"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for an intended result."Tell us about your role at Madison Logic, and how you got here. What excited you to be part of the B2B Martech community? I joined Madison Logic in November of 2014. I was really attracted to the company for a number of reasons. But when I looked at the business and…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

Nine Killer Ways to Market Your Tech Startup

Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part of it. A great product will only get you so far, and if you want to grab people’s attention and make a reputation for yourself, you’ll need to turn to marketing to get the word out. On top of that, the chances are that you’re up against the competition, either from established competitors…

SpotX and fuboTV Join Forces for Programmatic Monetization of OTT Content

fuboTV Would Leverage SpotX’s Robust Monetization Capabilities for OTT Content, Massive Scale, and Deep Agency Relationships Throughout 2018 Barely weeks before the start of the Winter Olympics 2018, SpotX has announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, the leading video ad serving platform is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any…

Eyeota Secures $12.5M in New Funding

Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives. This round of funding was led by Jolt Capital SAS, an independent private equity firm,…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Interview with JC Ramey, CEO, DeviceBits

"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving forward."Tell us about your role at DeviceBits and how you got here?  With a career that began in enterprise software and telecommunications, I started in research and development of 3G and 4G wireless networks at Bell Labs, and I moved my career to the executive ranks of both private and publicly…

Idea Grove Becomes HubSpot Platinum Certified Agency Partner

Texas Boutique More Than Doubles the Size of Its Digital Practice in 2017 to Emerge as the Leading Growth Agency for B2B Tech Companies in Dallas, Austin and Nationwide Idea Grove, a growth agency for B2B technology companies, announced it has achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform. HubSpot’s Certified Agency Partner Tier program acknowledges agency partners who execute digital marketing services to the highest standard, while also…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

4 Emerging Adtech Trends to Watch in 2018

There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global spending on digital advertising is expected to reach $336 billion, up from $229 billion in 2017, according to market research firm Statista. Growth at this pace will no doubt help drive, and be driven by, many new industry developments. At Ranker, we’ve identified four emerging trends that are poised to play a big role in reshaping ad tech beginning in 2018. Publishers Will Start to Hire Dedicated Ad Tech Developers…

TechBytes with Phil Ahad, Head, Products and Strategy, Toluna

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

Inkling Collaboration Launches at NRF 2018: Retail’s BIG Show

A Next Generation Mobile Solution to Drive Better Retail Performance Inkling, the leader in frontline workforce enablement, recently introduced Inkling Collaboration, a new product that combines communications, task management, and data analytics into a unified platform for retail operations. With Inkling Collaboration, retailers can achieve superior store performance by connecting the entire workforce together -- putting frontline employees in touch with the people and resources they need to get work done while…

Smartsheet Acquires Converse.AI

Acquisition of 'ChatFlow' Creator Will Deliver 'No-Code' Workflow Automation That Can Link Across Popular Messaging Platforms And Business Systems Smartsheet, a leading cloud-based platform for work execution, today announced that it has completed its acquisition of Converse.AI, a UK-based pioneer in the field of intelligent bots for business automation. With these new capabilities, Smartsheet customers will be empowered with new natural language user experiences and sophisticated workflow automation that can link - with…

TechBytes with Omar Abdala, Chief Scientist, Lotame

Omar Abdala Chief Scientist, Lotame We are witnessing a phenomenal change in the way CMOs work with data now. Almost every contemporary marketing leader now prefers to consult with the top data scientists of the world. The need to build a powerful intelligence marketing tools have inspired martech companies to deploy talented data scientists that can help explore finer nuances of data orchestration and people-based marketing. To understand the growing disruptions in data science, AI/ML, and the maturing capabilities of…

DialogTech Acquires Swydo to Bring Omnichannel Visualizations to Call Analytics

The Acquisition Enables DialogTech Customers to View Their Call Analytics Data alongside Their Martech and Adtech Performance Data within the DialogTech Platform in Swydo-Powered Reports and Dashboards DialogTech, the world leader in actionable marketing analytics for businesses that value inbound calls, announced the acquisition of Swydo, provider of industry-leading digital marketing dashboards, reports and visualizations. The acquisition enables DialogTech customers to view their call analytics data alongside their…

Interview with Paige Leidig, CMO, NetBase Solutions

"The biggest growing challenge CMOs in my industry will face in 2018 is the continued explosion of consumer data from social networks, consumer reviews, industry and interest forums. "Tell us about your role at NetBase? What inspired you to be part of a social media analytics platform? I am the Chief Marketing Officer at NetBase. I am responsible for all aspect of marketing at the company – public relations, digital marketing, field marketing, product and solution marketing, and marketing operations.  I joined NetBase…

TechBytes with Kathy Menis, SVP of Marketing – Signal

Kathy Menis SVP, Marketing, Signal Customer Identity is a facet of martech that has seen a lot of action in recent times. We spoke to Kathy Menis, SVP, Marketing, Signal to find out more about this.Tell us a little about your background and your role at Signal. I’ve been a marketer for over 20 years. When I started my career, the only way to reach customers on a 1:1 basis was to put a catalog in their mailbox, but today consumers are always connected and use up to 7 different devices to interact with brands –…