Experian Reinforces Its Commitment to Help Companies More Accurately Identify and Better Connect with People

New Whitepaper and Advertising Week Panel Discussions Aim to Educate Marketers on How Data and Technology Can Drive Better Customer Experiences Customer identity is the foundation of any successful business, yet many businesses still struggle to properly identify their customers. According to recent research from the Data & Marketing Association (DMA) and Winterberry Group, only 15 percent of businesses can identify their audiences accurately and consistently. To help, Experian  unveiled a new whitepaper designed to…

Complex Networks Simplifies Image Management with Cloudinary

Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary. Complex Networks’…

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

"The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" Showcase Flipboard Curation In New Environment Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the…

TechBytes with Tal Mor, CTO, Taptica

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform

BrandTotal Marketing Intelligence Platform Shines Light on "Dark Marketing," Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers BrandTotal, a New York- and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, announced the closing of a $6 million round of funding, bringing their…

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Company Top-Ranked in Both Strategy and Current Offering Categories Seismic, the global leader in sales and marketing enablement,  announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the…

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

Brian DiFeo Joins MWWPR As Head Of Influencer Strategy

MWWPR announced the addition of Brian DiFeo to the MWWPR Digital team as Senior Director of Influencer Strategy. DiFeo will be leading MWWPR's evolving influencer marketing services, including developing meaningful and ROI-driven influencer campaigns and evergreen programs for MWWPR's diverse stable of consumer and corporate clients. DiFeo brings over seven years of influencer marketing experience and knowledge as the co-founder of The Mobile Media Lab in 2012, and founder of the community group Instagram NYC in 2011. As…

SalesHero Releases Limited Availability of Sales AI Automation Platform at Dreamforce 2018, the Most Inspiring Technology Event of the Year

Enterprise Platform Optimizes Sales Processes in Real Time to Boost Sales Efficiency SalesHero announced the limited availability of its sales AI platform to automate repetitive and time-critical sales events for enterprises. Built by founding Datameer engineers, pioneers in data analytics, the platform is purpose-built to handle big data in real time to improve and amplify sales productivity. SalesHero tackles repetitive tasks through its simplified user interface in the form of a proactive and adaptive augmented…

Confirmit Announces Inaugural AIR Award Winners

Market Research Businesses Recognised for Innovation and Excellence Confirmit announced the winners of the 2018 AIR (Achievement in Insight and Research) Awards. The company inaugurated the AIR Awards this year to recognise Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that enhance business performance. Ken Østreng, CEO at Confirmit, says of the programme: “Confirmit has been a fundamental part of the Market Research industry for over 20 years. Since then…

MapAnything Unveils Schedule Assistant, Part of the Company’s Winter 18 Release on Salesforce AppExchange, the World’s Leading Enterprise…

Advanced Routing Prioritization Schedules a Week of Visits for Field Sales or Service Teams, to Slash Administration and Travel Time Costs MapAnything, a leader in Location-of-Things software for business, announced the MapAnything Schedule Assistant, a new offering included as part of the company’s Winter 2018 release on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Leveraging the MapAnything Routing Engine APIs recently announced as part of the…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Clari Names Cornelius Willis as Chief Marketing Officer The Benioffs Acquire the TIME Media Brand for $190 Million Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Kochava’s New Audience Insights…

MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers. Datatrics’ flagship software facilitates a superior customer experience by leveraging Artificial Intelligence (AI) capabilities. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own.…

Motista Continues to Grow Its Sales Organization

Motista, the pioneer of Predictive Emotional Connection Intelligence solutions, announced its hiring of Chris Rogers as their Vice President of Sales in order to serve the growing demand of Motista customers. Based on over 20 years of industry experience, Chris understands the pressures marketers are under to maximize their marketing and advertising investments. As a market researcher, as well as sales professional, Chris' skillset blends the knowledge of research data and performance metrics with marketing technologies. …

WalkMe Secures $40 Million Series F Funding to Accelerate the Growth of Its Digital Adoption Platform

Nearly 2,000 Organizations Use WalkMe to Guide, Engage and Automate the User Experience; Funding to Continue the Global Expansion of Its Digital Adoption Platform WalkMe, the world first Digital Adoption Platform and one of the fastest-growing software companies globally, announced it has raised $40 million in Series F financing, led by Insight Venture Partners, with participation from WalkMe's first institutional investor, Mangrove Capital Partners. WalkMe has raised $207.5 million to date. WalkMe enables leading…

Clarivate Analytics Reveals Annual Forecast of Future Nobel Prize Recipients

Clarivate Analytics, the global leader in providing trusted insights and analytics to enable researchers to accelerate discovery, today named 17 world-class researchers as Citation Laureates - researchers whose work is deemed to be, 'of Nobel stature', as attested by markedly high citation tallies recorded in the Web of Science citation index. Each year since 2002, analysts at Clarivate Analytics have drawn on Web of Science publication and citation data to identify influential researchers in the research areas recognized…

Aprimo Promotes Todd Rathje to Chief Customer Officer

New Position Allows for the Marketing Operations Leader to Better Focus on Global Customer Base Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced the promotion of Todd Rathje to Chief Customer Officer. Previously, Rathje served as Senior Vice President of Americas for Aprimo. “I’ve had the chance to work closely with Todd for several years and believe that he is uniquely qualified to hold this key position. Having closed deals with many of the customers Aprimo still…

Captivate and Executive Channel Network Partner to Provide Advertisers with an International Presence in the Workplace

Captivate, North America’s largest digital video office network, has formed a strategic partnership with Executive Channel Network, (ECN) the UK and Europe’s leading workplace media communication specialist. Through this partnership, Captivate and ECN provide a one-stop shop for advertisers to reach an international audience of professionals during the workday where people spend the majority of their time. This alliance provides brands with an opportunity to interact with workplace professionals in a unique…

DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence

Out of 41 solution providers included in G2 Crowd’s 2018 Momentum Report for Sales Intelligence, DiscoverOrg has received the highest Momentum Score, based on exceptional customer satisfaction and market growth, reinforcing DiscoverOrg’s position as the pacesetter in the B2B sales and marketing data industry. The new Sales Intelligence Momentum Grid from G2 Crowd showcases B2B data solutions with the highest growth trajectory based on a product’s user satisfaction, online presence, and employee headcount growth over the…