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Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

Accenture Helps Telefónica Transform the Customer Experience

Innovative Program Enhances Experience for Telefónica Customers Across Brazil, Chile, Mexico, Spain and the UK Accenture has helped Telefónica, one of the world’s largest private telecommunications companies, transform its customer experience with a complete overhaul of its digital experience for customers in Brazil, Chile, Mexico, Spain and the UK. “Telecommunications is an industry where service providers constantly face the risk of losing customers — and, with them, revenue — if they fail to maintain customer…

ForgeRock and OneTrust Announce Partnership to Integrate Digital Identity with Consent & Preference Management

Organizations Can Deliver a Unified User Experience Leveraging the Industry Leaders in Digital Identity and Preference Management Gartner Identity & Access Management (IAM) Summit, ForgeRock and OneTrust announced a strategic partnership to help businesses bridge their digital identity management with a user’s specific consent and preference choices. The partnership will integrate the ForgeRock Identity Platform with the OneTrust Universal Consent and Preference Management to give users a seamless online experience,…

Capital One Growth Ventures Invests in Programmatic Direct Mail with PebblePost, Joins Series C Investor Round Led by Advance Venture…

New Investment Closes out Pebblepost’s $31 Million Series C Round PebblePost, the creator of Programmatic Direct Mail, announced Capital One Growth Ventures, Kickstart Seed Fund and other investors added funds to close out the company’s Series C round, which now totals $31 million. As previously announced, Advance Venture Partners (AVP) led PebblePost’s Series C round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and angels and pioneers in digital media. “PebblePost…

TechBytes with Roy Shkedi, Chairman, Intent IQ

Roy Shkedi Chairman at Intent IQ At Intent IQ, they use AI in their proprietary ranking system to help them differentiate between deterministic events conducted by a device owner, deterministic events conducted by a guest (such as a family member), and fraudulent activity. We spoke to Roy Shkedi, Chairman of Intent IQ, to understand how AI/ML capabilities have changed the dynamics of conversion attribution across devices.How do you believe brands should leverage cross-device data in their digital marketing efforts?…

Adspace Networks Launches Adspace Studios

The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January Content Adspace, the country's largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development.  Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content that spans Adspace's own editorial features to bespoke video creative developed for advertisers.  Capabilities include ideation,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

SpotCues Launches Groupe.io, “Slack for the Deskless Workforce”

Leveraging Machine Learning and Automation Groupe.io Provides Micro-Apps, BOTS and Real Time Communications to Improve Productivity of Deskless Workforces SpotCues, an intelligent enterprise productivity platform, announced the launch Groupe.io, a mobile solution that focusses on improving productivity of deskless workers through role specific micro-apps, digital assistants (aka BOTs), real time communication and collaboration. The solution is primarily targeted at industries such as retail, hospitality and aviation with…

Splash Expands Product and Engineering Leadership Teams

Key Executive Hires Showcase Continued Growth for Event Marketing Automation Platform Splash, the world's leading event marketing automation platform, announced two key expansions to its leadership team. Former SVP of Product at Rocketrip, Kevin O’Neill, will join the company as VP of Product; former VP of Technology and Engineering at SiteCompli, Vincent DiDonato, will join as VP of Engineering. O’Neill and DiDonato will work from the company’s New York City headquarters. “The addition of both Kevin and Vinny to our…

Limetree Announces Appointment of Dr. Galen S. Swint as Managing Director

Limetree has announced the appointment of Dr. Galen S. Swint as a company Managing Director to lead their marketing technology and data initiatives. Galen, who earned a Ph.D. in Computer Science from Georgia Tech, will be developing the strategy for Limetree’s unique analytic platform. Using proprietary technology, the platform facilitates meaningful interactions between consumers and brands by defining what interactions are important, allowing marketers to collect, learn, and accelerate results. After starting his…

Interview with Jerrid Grimm, Co-Founder, Pressboard

"User-generated content is amazing from an organic perspective, but when it comes to Marketing Content, using professional organizations with a level of quality reduces the risk without reducing the effect." Tell us about your role and journey into technology. What made you start Pressboard? To take you way back, I fell in love with marketing when I was 10 years old. My favorite sitcom was a show called “Who’s the Boss” and the lead character, Angela Bower, was starting up her own ad agency. I thought it was amazing that…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500

Attributes Exceptional Revenue Growth to Helping Multi-Location Brands Create a Mobile Experience that Turns Mobile Consumers into Local Customers MomentFeed, the leader in mobile consumer experience management for multi-location brands, announces it ranked for the 2nd year in a row on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. “Congratulations to the Deloitte 2018 Technology Fast 500…

How Brands Can Leverage Influencers With Instagram Polls

Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…

Limitless and Daily Mail Group Crowd Service Programme Celebrates Best Innovation Win at the Engage Awards 2018

Crowd Sourcing Partnership Wins Accolades for Innovative Gig-Based Service Model Which Has Boosted Customer Experience While Reducing Costs by 35% Limitless, the UK-based inventor of a SaaS platform offering AI and crowd sourced customer service solutions, has won ‘Best Innovation in Customer Engagement’ at the 2018 Engage Awards for its successful partnership with Daily Mail Group. The award comes hot on the heels of Limitless being named as a Rising Star at the Deloitte UK Technology Fast 50 programme. Limitless’…

Interview with Victor Zabrockis, Chairman, JET8 Foundation

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

A Bold New Visual World: Why The Future of Advertising is Images

The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb. No source is certain, but image-based advertising has been around for a very long time, not just for its capacity to effectively distill complex messaging into visual essence, but because visual over text-based targeting is now a…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

Albert Names Mark Kirschner, Former CMO of eBay Enterprise, The Trade Desk and Rakuten, Its New Chief Marketing Officer

E-commerce, MarTech and AdTech Veteran Joins the Artificial Intelligence Company to Scale Growth; Drive Enterprise and Agency Adoption Albert Technologies, the world’s first and only fully autonomous AI-as-a-service platform for marketers, announced Mark Kirschner its new Chief Marketing Officer (CMO). Kirschner joins Albert after serving as CMO of eBay Enterprise and The Trade Desk, and Vice CMO of Global Marketing at Rakuten, an $18 Billion global ecommerce marketplace based in Tokyo. As CMO, Kirschner will focus on…

Squelch Co-Founder and VP of Marketing Giorgina Gottlieb Wins 2018 Stevie Award for Women in Business

Gottlieb Recognized as an Entrepreneur of the Year for Her Leadership and Innovation Squelch, Inc., provider of customer experience optimization software that empowers customer support and success professionals with the knowledge and resources to delight customers, announced that its Co-Founder and Vice President of Marketing, Giorgina Gottlieb, won Bronze in the Entrepreneur of the Year category at the 15th annual Stevie Awards for Women in Business. Judges lauded Gottlieb's customer experience industry innovation and…