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Frost & Sullivan: LED Revolution, Smart Technology, and New Business Models Create New Growth Opportunities for Lighting Industry…

Purpose of Lighting to Move Beyond Just Illumination, Pushing the Applications of Lighting to New Territories With growing LED adoption and increasing use of smart solutions, the lighting industry is going through an enormous transformation. This is driving a paradigm shift to the entire lighting industry dynamics, directly impacting the competitive landscape, distribution channels, product offerings, and business models. Strong decline in LED prices along with favorable government mandates are expected to drive the…

TechBytes with Parth Mukherjee, Head of Product Marketing at Chorus.ai

Tell us about your role and the team/technology at Chorus.ai Chorus.ai is the leading Conversation Intelligence Platform which identifies and helps teams replicate the performance of top-performing reps by analyzing their Sales meetings. These insights serve as the foundation of an effective coaching strategy for Sales and customer success teams and provide insight into the voice-of-the-customer across the entire organization. Chorus.ai’s advanced Speech Recognition, Natural Language Processing (NLP) and AI technology…

Agency or DIY? the Behind the Scenes Trade-Offs of Marketing Allocation

If you’re debating where to place your marketing, here’s what you need to consider. If you’re keeping tabs on how major brands are working their marketing, you probably haven’t missed the in-house marketing trend that is upon us. The past year has seen a slew of brands claim back their marketing from outsourced agencies. HP is undergoing a major process of in-housing, and so is the Radisson Hotel Group, citing its bid on in-house marketing as a way to take back control of its target market and the customer journey from…

The European Digital Advertising Market Continues on Its Growth Trajectory

This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018. Since 2008, the study has mapped a trend of sustained double-digit growth. However, as 2018 got underway it was far from certain this trend would continue. Indeed, for the first half of the year, the market showed all the signs of a slowdown. At that point, based on local market signals, we were forecasting that total growth for the year…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat

Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys. This empowers advertisers to seamlessly transact on any custom duration as well as obtain KPI insights on billed impressions. The integration is in collaboration with Oracle Data Cloud's Moat services. The new integration coupled with Teads'…

Yext Announces Seth Godin as Closing Keynote at ONWARD19: The Future of Search Conference

ONWARD19 will explore the paradigm shift in search from chaotic results to verified answers Yext, Inc., the platform for Brand Verified Answers in search, announced bestselling author and Marketing Hall of Fame inductee Seth Godin as a closing keynote speaker at ONWARD19: The Future of Search. In its fourth year, the conference will take place on October 29–30, 2019 at the New York Marriott Marquis and explore the paradigm shift in search from chaotic results to verified answers. ONWARD19 will also feature talks…

Cisco Live Records Hundreds of Technical Sessions with 63 Panasonic AW-UE70 4K Integrated Pan/Tilt/Zoom Cameras with Auto Tracking Software

Cisco Live, the annual customer conference under the aegis of Cisco Systems, Inc. (San Jose, CA), has upgraded its session capture with the use of more than five dozen Panasonic AW-UE70W/K 4K/HD pan/tilt/zoom cameras with AW-SF200 Auto Tracking software. This state-of-the-art software enables Panasonic professional PTZ cameras to automatically track presenters via face and body detection, now with deep learning technology. According to Cisco Live program manager Peter Stone,…

New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave

A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds 79% recognize cross-channel video advertising – including TV, digital video, social video, and over-the-top (OTT) – as an increasingly important medium. From the results of the study, we think it’s clear that the media mix has changed and video has emerged as a critical format. 77% of UK marketers agree that video is evolving from a mass-reach medium to one that enables targeted reach to more precise…

Artificial Intelligence’s Role in Protecting the Inbox

It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of data imaginable. The sheer fact is there’s so much data at our fingertips that we need machines to do the heavy lifting of analysis in order to apply effective learnings and make informed data-driven decisions. This couldn’t be truer than in the case of email inbox filtering to combat abuse as fifteen years ago, spam and phish outnumbered legitimate emails in our inbox. The job of protecting recipients…

Salesforce Grants Equity Awards to Salesforce.org Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the integration of Salesforce.org. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. Salesforce.org is a dedicated vertical within Salesforce, focused on technology for social impact. With Salesforce.org, Salesforce will scale its philanthropic efforts…

Veteran Technology and Business Leader Vijay Ramaswamy Joins Actifio as Vice President, Product Marketing

Actifio, the pioneer of multi-cloud copy data management software, today announced the appointment of veteran technology and business leader Vijay Ramaswamy as Vice President of Product Marketing. He will report to Chandra Reddy, Actifio's Head of Product Marketing. Ramaswamy was most recently co-founder of CloudLanes, a Cervin & Microsoft Ventures-backed hybrid cloud platform acquired by Druva. In leading CloudLanes' marketing and business development, he was responsible…

Online Retail Sales Bounce Back in June to Record Strongest Growth this Year

Online retail sales were up +8.5% in June 2019 With excellent weather and the start of the sale season signalling the arrival of summer, online retail sales rose by +8.5% Year-on-Year (YOY) in June, according to the latest IMRG Capgemini eRetail Sales Index. After a disappointing May, which saw online sales suffer their worst growth on record (+1.9%), June’s results represent the strongest growth so far this year, and are well ahead of the 3-month, 6-month and 12-month rolling averages (respectively -0.5%, +5.4%, +6.9%).…

PopSockets Depends on Looker to Fuel Data-Driven Culture

Experiencing 70,000 Percent Growth Over a Three-Year Period, PopSockets Uses Looker and Snowflake to Operate Efficiently and Ensure Quality of Inventory Globally Looker, a leading data platform company, announced that PopSockets, maker of expandable phone grips, relies on the Looker data platform to establish and maintain a data-driven culture during its tremendous growth. By making data-driven decisions a priority, PopSockets ensures maximum efficiencies within the company, and protects the quality of its product for…

iQIYI Launches Interactive Video Platform Plug-in in Premiere Pro, An Easier and More Accessible Way of Making Interactive Videos

iQIYI, an innovative market-leading online entertainment service in China, announced to release its interactive video platform plug-in (IVP plug-in), the industry's first interactive video platform tool directly applied onto a video editing software. IVP plug-in enables creators to edit, preview and export interactive videos directly in Adobe Premiere Pro (referred to as PR), decreasing the technical requirements for video production, saving both time and cost in learning a new platform. At present, the IVP plug-in is…

Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers  Kargo, the leader in mobile brand advertising, released its 2019 Web vs. App Report in conjunction with Verto Analytics. The report acts as a sequel to a study Kargo conducted in 2017, which now finds mobile as a key component to a brands’ overall marketing strategy.  This year’s edition seeks out to answer how much of their budget brand marketers should allocate to mobile web versus in-app. Today, mobile devices are …

Merkle Releases Its Q2 2019 Digital Marketing Report

Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q2 2019 Digital Marketing Report (DMR). The full report analyzes key trends across paid and organic search, display, and social, with insights on major players like Google, Facebook, Amazon, and Microsoft. Merkle will be hosting a complimentary webinar on Thursday, July 25 at 2 p.m. ET to expand on these findings. Top…

WeRecover Launches Addiction Treatment Search Engine App for iOS And Android

Addiction treatment search engine WeRecover announced the launch of the WeRecover app for both iOS and Android. WeRecover is a venture-backed technology company committed to  broadening access to care for addiction treatment. They have helped thousands of people find treatment through their website since they launched in 2018. Today, their B2C treatment search engine (MATCH), and new B2B admissions portal (MAP), are now available together via the WeRecover mobile app. WeRecover COO…

V-Click Technology Officially Launched

Technology-driven marketing solutions for Southeast Asian companies to target and capture China’s lucrative consumer market V-Click Technology (“V-Click”), the joint venture formed between VGI Global Media Plc, Thailand’s number one online to offline (O2O) solutions provider across advertising, payment and logistics platforms and iClick Interactive Asia Group Limited, (“iClick”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, is officially launched. The suite of…

An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model

CPE Advertising Model with No Upfront Cost, Allows Brands to Pay Based on Customer Engagement, Moving OOH Industry Beyond Just Branding AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the US, announced the immediate availability of its new Performance Based Marketing service. Lending from the CPE model in digital advertising, this hassle free, no upfront payment model by AdQuick…