Banner Before Header

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

For the Third Year in a Row, Sabio Takes Top Honor in Best Use of Mobile Technology Category at the Pollie Awards

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data that inform marketing decisions, announced it was recognized as the Pollie Awards Best Use of Mobile Technology category winner for the third year in a row. The Pollie Awards recognize the leaders, innovators and exceptional work within the political communications and public affairs industries. Commenting on the win, Joe Camacho, CMO of Sabio stated, "We…

Mitsubishi Motors And New Chief Marketing Officer Kimberley Gardiner Think Small… And That’s A Good Thing

MMNA's New "Small Batch" Philosophy Debuts With Crossover Family Marketing Effort Ahead of Far-Reaching Changes to the Brand's Go-To-Market Strategy Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the US for the second consecutive year, is on the rise, but in order to accelerate that growth, the company is thinking small. But not small as in diminutive, small as in "Small Batch," a term that speaks to carefully crafted products, thoughtfully curated collections and a proudly…

Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times  Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight, planned and launched the campaign during the high-traffic Black Friday holiday, using its client’s…

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

"The web and the mobile phone are unforgiving environments. If your customer experience isn’t delivering what the customer is looking for, your competitors are only a click or tap away." Tell us about your interaction with smart technologies like AI and Cloud-based Enterprise platforms. It’s my privilege to be sitting at the helm of a new and exciting company that is at the forefront of cloud-deployed AI-based enterprise solutions, Evolv Technologies. And, what an exciting time to be working in the space! The capabilities…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content Nativo, the leading technology platform for brand content advertising, announced its partnership with ADARA, the world’s travel data co-op, to improve options for brands in the travel category. Nativo is the first native solution provider to bring travel attribution into the marketplace, empowering a brand with return-on-content insights and positive return on advertising spending.…

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

Tell us about your role and the team/technology you handle at KBMax. I act as a CTO and Co-founder of KBMax, overseeing Technical Operations for the company’s groundbreaking Configure Price Quote (CPQ) solutions. What is the current technology roadmap to build CPQ products?  CPQ technology has primarily been used in the B2B space to help businesses sell to other businesses more efficiently. It has been implemented to significantly improve the quoting process for custom products, which allows salespeople to improve…

LimeTray, a Full-Stack Restaurant Management Company Starts its Operations in the US

LimeTray, a SaaS company providing full-stack restaurant management solutions has started its operations in the US. Founded by Akhilesh Bali and Piyush Jain, the company has acquired a client base of 4500+ restaurants since its inception in 2013. Leading brands include the likes of Burger King, Mad Over Donuts, Taco Bell, Krispy Kreme, and other local and national restaurants. It currently services clients in India, US, UK, UAE, South Africa and is rapidly expanding its business across other geographies. Speaking of…

Xactly Redefines ICM Industry with First Unified Sales Performance Management Platform to Accelerate Revenue Growth

Expanded Platform Takes Customers Beyond Commissions to a Holistic Solution, Leveraging Data and AI to Unleash Sales Force Potential Xactly, the leading innovator of cloud-based sales performance management (SPM) software, announced the availability of its expanded SPM platform, the first solution in the industry that moves beyond automating commission and compensation processes to focus on a more strategic, holistic solution. Comprised of sales planning, quota and territory management, incentive compensation and accurate…

Oracle Moat to Measure Viewability for Samsung Ads

Oracle Data Cloud Technology Will Increase Transparency for OTT Ads by Measuring Viewability, Attention and Invalid Traffic Oracle Data Cloud announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households. This next-generation OTT integration between Samsung Ads and Oracle Data Cloud will deliver Moat's viewability and invalid traffic measurement solution for connected TV (CTV) video advertising. Through this…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other factor Launching, a Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands…

Contentsquare and Monetate Bridge Customer Experience Gap Between Brands and People

Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams Contentsquare, a leading digital experience insights optimization platform announced its partnership with Monetate, the worldwide leader in personalization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% of consumers who feel brands fall short of expectations* when delivering a personalized experience,…

ReelTime VRs New ReelTime Virtual Room May Be Coming to a Hotel or Home Near You

ReelTime VR a pioneer in the development of Virtual Reality programming and technologies is developing a Virtual Room for consumer and commercial use. The revolutionary rooms utilize 4K video walls, floor, and ceiling fueled with ReelTimes' patent pending technology that can create any environment desired. The Virtual Rooms can have the consumer sitting on a couch in a traditional living room with and desired décor one second, and then transport them instantly to a white sandy beach, high rise penthouse, or even orbiting…

Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile App

New Tools Empower Loan Officers to Do More Business in Less Time Volly, a leading provider of SaaS-based CRM, Marketing Automation, Marketing Store and POS solutions for banks and mortgage companies, announced the launch of a new POS mobile app and a rebranding of the existing CRM mobile app. The Volly Point of Sale Mobile App gives loan officers the ability to invite borrowers to apply or get prequalified from anywhere, anytime, whether at an open house with a real estate agent partner sitting with prospective buyers…

Bellwethr Announces $2.5 Million Seed Funding

Bellwethr, a machine learning-powered customer conversion, and retention platform, has just announced a $2.5 million seed funding round. The financing comes at a pivotal time for the enterprise software company, priming it for rapid growth. The seed round was led by Royal Street Ventures, with participation from Greenway Capital, KCRise Fund, SaaS Venture Capital, Stout Street Capital, Beth Ellyn McClendon, Karen and Paul Fenaroli (Minerva Fund) amongst others. "This funding adds fuel to what we've been building as we…

IX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value

Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the trusted web Index Exchange (IX), the world’s largest independent ad exchange, recently unveiled new and powerful innovations that foster real-time, personalized connections between brands and audiences at its IX Open event series. Headlining a range of product announcements, Index Exchange debuted its IX Library, comprised of the programmatic industry’s most powerful set of…

Wibbitz Expands its Product Line to Include Fully Customizable Video Creation Interface for Web Products and Mobile Applications

‘Lightbox’ Enables In-platform Video Creation Capabilities, Driving Engagement, Retention, and New Revenue Streams Wibbitz, the leading automated video creation company, announced the launch of Lightbox, an API product that brings video creation capabilities to any website or application. Enterprises are able to build a fully customized interface that fits natively into the environment of their choice, offering their users a seamless video production experience with professional templates and easy editing tools. Lightbox…

Brand Networks Unveils First-Ever Solutions to Support & Scale Authentic Local Social Advertising

Brand Networks, the cross-channel managed media software and services provider, announced a suite of local social advertising solutions to help brick-and-mortar brands reach, engage, and sell to their local communities in an authentic, credible and extensible way. Brands of all sizes can now generate local awareness, emotional connections, and store footfall with these solutions, leveraging and enhancing relationships with patrons. “Brick-and-mortar businesses are under attack in today’s digital world. They are looking for…

Whitepages Pro Spins Off and Becomes Ekata

Ekata’s Digital Identity Verification APIs Improve Predictability of Good Transactions Whitepages Pro, the leader in global digital identity verification data, announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages.com. Whitepages Pro will change its name to Ekata to better differentiate the company’s global B2B APIs and SaaS tool that serve the growing worldwide need for identity verification, a market projected by McKinsey to reach $20 billion in 2022. To further…