MRP Explores AI for Business in New Podcast

WHAT: Artificial intelligence is one of the most talked about concepts in the business world, and yet it's also one of the least understood ideas. Sales and marketing leaders around the globe are only scratching the surface of AI's potential to reimagine business operations. On August 28, MRP launches the first episode of a weekly podcast to explore the many applications of AI for businesses. Also Read: Smaato Accelerates Growth in APAC With Key Industry Leader Hires In the first episode, Jim Regan, CMO and…

Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

Return Path Enhances Product Suite with Free Tools to Improve Email Security and Sending Practices

New Universal Feedback Loop and Return Path Blocklist Are Among the Latest Innovations Designed to Optimize Email Marketing Effectiveness Reaching the inbox is critical to driving revenue through the email channel. Any number of factors can lead to poor deliverability, but spam complaints and blacklisting are among the most common. Global data solutions provider Return Path announced two new tools to help marketers combat these issues and improve email deliverability. Universal Feedback Loop: Feedback loops allow…

Pandora Announces Brand New Format to Publish Dynamic, Sequential and Short-Form Audio Ads

First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising? Claire Fanning, Vice President of Ad Innovation Strategy for Pandora said, "these new formats are the company’s first major innovation in audio ads. Pandora is releasing the units now because audio is going through a bit of a renaissance and it has over the past several years, and…

Katherine Kostereva, CEO and Managing Partner at bpm’online, Recognized Among the Top 50 SaaS CEOs of 2018

bpm'online, a global business software company leading in the space of business process automation and CRM, is excited to announce that Katherine Kostereva, CEO and Managing Partner of bpm'online, has been recognized among the Top 50 SaaS CEOs of 2018 by The SaaS Report, a reputable online platform for business news, investment activity and corporate actions related to the SaaS and software sectors. The SaaS Report has selected CEOs based on the detailed reviews they received from the contenders' respective employees and…

PipelineDeals Launches Mobile CRM 3.0 to Enhance User Productivity

New Features Meet User Trends Revealed in PipelineDeals CRM Mobile Survey; 71% Say CRM is the Most Important Business App PipelineDeals, the most adopted customer relationship management (CRM) software among small and midsize businesses (SMB), released the PipelineDeals Mobile CRM 3.0 for Android and iOS. The app's customizable pipeline management features meet the top needs of CRM users today, reflecting the results of the company's recent CRM User Mobile Business Trends Survey. "PipelineDeals for Android and iOS…

Stingray Names David Purdy as Chief Revenue Officer

Stingray Digital Group Inc., a leading multiplatform music and video services provider, announced that it has welcomed David Purdy as its Chief Revenue Officer. The creation of a position of chief revenue officer reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams. In this position, Mr. Purdy, who has years of experience managing multiple operating entities and steering them towards a single, unified vision, will oversee all aspects of Stingray’s revenue expansion…

KARE 11 Announces Changes to News Leadership

KARE 11 Announces News Leadership Restructure “We are launching a unique News leadership structure at KARE 11,” said John Remes, General Manager.  “Creating a News Triad of content leaders which will help us more completely serve our customers and meet them online, on-air and socially.” Effective September 24, 2018, Stuart Boslow will be joining KARE 11 News in the newly created role of Director of Content.  Boslow, former Executive Producer at TEGNA sister station KSDK in St. Louis, will oversee vision, strategy,…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

TechBytes with Mark Connon, Chief Operating Officer, Tapad

Mark Connon Chief Operating Officer, Tapad In 2018, US advertisers could be spending $46 billion on programmatic digital display advertising (that's $10 billion more compared to 2017!). How will this spending on Programmatic Advertising stand up to the European market, especially in a heavily disrupted digital ecosystem? Mark Connon, COO, Tapad, spoke to us about the most impactful disruptions in marketing operations around programmatic technologies for 2018-2020.Tell us about your role and journey into technology. What…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

Sitetracker Raises $24 Million in Series B Funding to Fuel Continued Innovation and Global Expansion

New Investment Round, Led by NEA, Brings Sitetracker's Total Funding to $35 Million Sitetracker, the global standard for managing high-volume critical infrastructure projects, announced $24 million in additional funding. Led by existing investor New Enterprise Associates (NEA) with participation from Wells Fargo Strategic Capital, Salesforce Ventures, and others. This round of financing will further accelerate Sitetracker's product roadmap and global expansion. "At NEA, we seek to invest in companies that transform…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

CGS Survey Finds Optimal Customer Service Requires a Blended Bot and Human Experience

Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer Customer Service Report of more than 500 US and UK individuals, ages ranging from 18 to over 65. The survey looked at consumer preferences for customer service engagements, specifically chatbot usage. Despite today’s technology-dependent environment, the results showed that many consumers…

New Progressive Attention AI from Voicera Mimics Human Brain to Radically Improve Automated Conversational Understanding at Work

Dual System AI and NLP Platform Processes Conversational Data to Identify Importance and Relevance, Increases Accuracy in Transcription and Highlighting vs. Industry Benchmarks After months of research and development, Voicera is officially launching its foundational innovation for Progressive Attention AI that powers its in-meeting assistant, Eva.  Progressive Attention AI accurately mimics human-level attentiveness by extracting the most valuable moments from a meeting and applying progressively higher computational…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing

V12 Data, a leading provider of people-based marketing solutions, announced the launch of AudienceLink, a powerful custom audience solution for distribution through Facebook client accounts or approved Facebook integration partners. AudienceLink is a machine-learning platform that leverages multi-verified, privacy-compliant data source built using data products that cover consumer and business audiences. Data assets include 215+ million consumer contacts with full address, 186+ million VINs, 208 million consumer emails,…

Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook

Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design firm with a larger than life portfolio. Energy-filled and enthusiasm driven, their love for innovation and inspired design knows no bounds. When Facebook approached them to create an industry solutions guide to effective marketing and advertising on Facebook, Instagram and Audience Network, Kreo Design immediately put on their thinking caps. The original brief document provided by…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail. “With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said…