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MarTech Interview with Donna Parent, CMO at EZShield +IdentityForce

"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." Tell us about your role and how you got here. What made you join IdentityForce and now EZShield + IdentityForce? I fell in love with Marketing shortly after joining a small high-tech start-up as an Event Manager. Each position thereafter provided me with various opportunities to get engaged with PR, Product Marketing, Demand Generation, Content Marketing, and Marketecture –…

AWS Announces General Availability of Amazon Personalize

Amazon Personalize Enables Developers to Build Applications With the Same Machine Learning Technology Used by Amazon.Com for Real-Time Personalized Recommendations – With No Machine Learning Expertise Required Yamaha, Subway, and Zola Among Customers Using Amazon Personalize Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Personalize, bringing the same machine learning technology used by Amazon.com to AWS customers for use in their applications – with no machine…

Ericsson Mobility Report: 5G Uptake Even Faster Than Expected

5G Subscriptions Now Expected to Reach 1.9 Billion in 2024, as Operators Ramp up Deployments and Users Switch to 5G Devices Rapid early momentum and enthusiasm for 5G has led Ericsson to forecast an extra 400 million enhanced mobile broadband subscriptions globally by the end of 2024. The June 2019 edition of the Ericsson Mobility Report forecasts 1.9 billion 5G subscriptions – up from 1.5 billion forecasted in the November 2018 edition – an increase of almost 27 percent. Other forecasts have also increased notably as…

Curacity Announces Dwell Partnership

Design-focused publisher taps Curacity for Omni-Channel Revenue Attribution Measurement and Monetization of their Forthcoming Editorial Content on Hotels Curacity, a data analytics company serving the hotel industry, announced its partnership with Dwell, a publisher reaching architects, designers and enthusiasts. Dwell will be expanding its already robust content offerings to write about well-designed hotels thanks to this partnership with Curacity, whose end-to-end content measurement and monetization platform unlocks…

How to Create a Customer-Centric Strategy for Your Business

According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to create a positive Customer Experience at every stage of the buying process. This is mostly due to inefficient communication between the product, IT and marketing departments, as well as their inability to process or make sense of their customers’ data. Moreover, most businesses lack a clear understanding of what it means to be customer-centric, so let us look into that first.…

New Research Sponsored By Precima Shows Shoppers Expect Even More Personalization in Digital Food Retail

Retailers Must Act Quickly to Develop a Detailed Understanding of Shopping Missions, Improve Their Ability to Customize Promotions and Maintain Assortments at Appropriate Levels to Succeed The fast-changing dynamics of the food retailing environment continue to challenge companies to keep pace with fast-changing shopper demands. The latest of these shifting shopper requirements involves their behavior on digital platforms and is creating an imperative for grocers to compete across all shopper touchpoints, digital and in…

MarTech Interview with Inbal Lavi, CEO at Webpals Group

"Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial needs." Tell us about your role and journey into technology. What inspired you to be part of the Webpals Group?  My journey started during my Master’s degree in Industrial Engineering from Tel Aviv University, where I wrote my thesis about Machine learning and Data Mining. There weren’t many companies that offered jobs relevant to my academic background, but I…

Selligent Marketing Cloud to Showcase Collaboration with Genesys at Xperience19

Global Marketing Automation Company Highlights the Power of Its Marketing Cloud With Industry Leading Genesys Customer Experience Platform Global B2C marketing automation company, Selligent Marketing Cloud, announced that it will showcase the power of delivering connected experiences across marketing, sales and services at Xperience19. Hosted by Genesys, the global leader in omnichannel customer experience and contact center solutions, Xperience19 brings together over 2,000 industry leaders and will be held June 10-13 in…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

Four Measurement Best Practices for Retail Marketers

The explosion of digital channels, platforms, and devices is both a blessing and a curse for retailers. Retail Marketers can reach audiences in new ways, but budgets need to stretch further as customer journeys become more complex. Taking a smart, Data-driven approach to measurement is essential for understanding what’s working, what’s not, and where to spend the next marketing dollar. By embracing these four measurement best practices, modern Retail Marketers can get the accurate, actionable insights they need to improve…

Nexstar Digital Introduces TViQ Audience Solution

Giving Advertisers the Power to Leverage Station Data to Reach Digital Audiences At Scale Nexstar Digital, a wholly-owned subsidiary of Nexstar Media Group, Inc., is pleased to announce the official launch of its proprietary TViQ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising. TViQ, only available through Nexstar Digital’s (NXD) Platform Group (previously branded under LKQD), is the industry’s…

Introducing Xandr Invest

New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content Xandr, AT&T’s advanced advertising & analytics company, announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying. Xandr Invest will evolve buying practices to drive better business results for advertisers, while reaching…

Destination XL Group Selects Infor to Optimize Customer Engagement

Leading Men's Apparel Brand Set to Modernize Customer Journey with Infor Infor, a global leader in business cloud software specialized by industry, today announced that Destination XL Group (DXLG), the industry's leader in men's big and tall apparel, has decided to partner with Infor to grow market share and top line sales, improve customer segmentation and drive state-of-the-art marketing activities. DXLG we will be working alongside with Three Deep Marketing, an Infor Alliance Partner, to leverage Infor's rich breadth of…

5G for Connected Cities Predicted to Generate US$17 Trillion by 2035, Reveals ABI Research

5G Connected Cities Services Set to Play Important Role in Economic growth 5G will generate trillions of dollars in direct, indirect contributions and productivity gains, according to a new study conducted by ABI Research and commissioned by InterDigital, Inc., a mobile technology research and development company. The study, which examined the growth opportunities for next-generation wireless technologies in urban environments, also revealed how 5G would underpin future vertical services and spur the proliferation of…

AI in Documents: Where AI Makes the Most Impact in Business

We are witnessing unprecedented change in the way companies do business. Companies are finding new and imaginative ways to improve their business and customer interactions by employing transformative digital technologies. It’s how digital startups turned into industry behemoths such as Airbnb, Uber and Venmo. However, for established companies transitioning from old models of doing business to new ways fueled by innovative technologies is challenging for enterprise organizations. Replacing older legacy systems and…

Tech. 2019: Global Retail Tech Spending to Top $203 Billion This Year

Global retail technology spending will near $203.6 billion in 2019, according to new research conducted by Tech. a collaboration between Retail Week and World Retail Congress. The surge – an anticipated 3.6% leap from 2018 - comes as owners of physical stores strive to add an advanced digital dimension to offline shopping, among other priorities. The need to engage customers in new ways, while managing stock, operations and promotions more effectively and cost-efficiently, are also driving up international IT spending. A…

Valassis Research: Digital Dads Crave Shopping Convenience and Cross-Channel Deals

Data Shows Dads Embrace Technology and Emerging Shopping Channels With Father’s Day approaching, Valassis, a leader in marketing technology and consumer engagement, released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal that dads more frequently use digital channels than moms and heavily favor convenience and ease of purchase along their shopping journeys. “Whether shopping online or…

Marketing Company Launches a New Shopping Experience for New Truck Buyers

Conversions For Sale is announcing they will be doing their first on-site live broadcast from a new lifted truck dealer June 15, 2019.  The broadcast will be simulcasted on the multiple Facebook pages and YouTube channel Conversions For Sale operates. Shoppers will be able to interact with both the dealer and Conversions For Sale, ask questions about the new lifted truck market and the dealers products without any sales pressure, and from the convenience of where ever the consumer is watching the broadcast.  It's no…

Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…

Agency Veteran Joao Machado Joins as Sabio’s SVP of Product Marketing

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced today the appointment of Joao Machado to the position of SVP of Product Marketing. In this newly created position, Machado will be responsible for developing compelling go-to-market initiatives and sales enablement programs and productizing Sabio's solutions. He will report directly to Sabio's CEO, Aziz Rahim.…