Are You Woke Up? Andre Farr Launches BAY IN LA 2018 With Celebrity-Backed Voter Registration Campaign “WOKE UP” At Baldwin Hills…

The second annual BAY IN LA  kicks off WOKE UP, a celebrity-backed voter registration drive produced by Andre Farr International (AFI) and sponsored by Carnival Corporation PLC, the world's largest leisure travel company. Celebrities, including Terry Crews (Brooklyn Nine-Nine), LisaRaye (Ballers), Aldis Hodge(Hidden Figures), Mitch Richmond (NBA Hall of Fame) and Keith David (Greenleaf), among others will register voters at Baldwin Hills Crenshaw Plaza on Sept. 1 from 1 p.m.- 4 p.m. Recognizing that US voter turnout…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

DROP Raised $100,000 from SkyDeck to Make Professional Networking Easier

A UC Berkeley backed startup, DROP has secured accelerator investments of $100,000. The solution simplifies device proximity pairing allowing event participants to instantly connect and exchange professional profiles. US-patented technology uses comparative analysis of ambient noise for device matching. This innovation lets companies and individuals to cut down on paper waste and reinvent the processes of event networking. "We realized that Generation Z and Millennials heavily depend on mobile technology. Digital natives…

Bidalgo Taps Mobile Marketing Veteran Rishi Shiva as Chief Marketing Officer

Bidalgo Has Hired Former Nanigans and MZ Executive to Lead Its Global Ambition Bidalgo, a leading provider of mobile marketing automation software and services for app developers, announced it has hired Rishi Shiva as Chief Marketing Officer. Rishi Shiva, a self-described "Growth Hacker," has an impressive background. An industry veteran with more than 18 years of experience as an entrepreneur and corporate executive, Shiva's first order of business is to develop the marketing framework and oversee Bidalgo's…

NMPi Receives Premium Google Comparison Shopping Partner Badge

Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A. Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several large advertising agencies to get involved. The partner programme now includes over 50 partners. However, the Premium Google Comparison Shopping…

ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation

Native Advertising Technology Company ADYOULIKE  Has Become the First Pure-Play Native Advertising Company to Receive the Internet Advertising Bureau's (IAB) Gold Standard Certification The Gold Standard initiative was launched in October 2017 as an effort to raise standards across digital advertising. The Gold Standard has three simple aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. ADYOULIKE is committed to reducing ad fraud by implementing ads.txt, obtaining…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Artesian Enables BT Local Business to Accelerate Sales Orders BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018…

Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However, in order to maximize growth, it's important to diversify a company's approach to advertising on multiple different digital platforms. Discussed below are several key services to consider when building out an ad campaign.…

New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations

Customer Consent & Preference Management Are Key to Building Trustworthy Relationships PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the availability of its latest research white paper: “Earning And Maintaining Consent In The GDPR Era”, a thorough look at what companies and enterprises need to do to secure customer consent and trust through preference management given the new GDPR regulations. The General Data Protection Regulation (GDPR) is a regulation in…

Nimble AMS Achieves Record Growth Following Community Brands Investment

Community Brands Invests Millions into Development of Nimble AMS, Driving More Associations Than Ever to Adopt the Enterprise Association Management Software Built on Salesforce Platform Community Brands, the leading provider of cloud-based software solutions for associations, nonprofits, schools and faith-based groups, announced that more associations are pushing productivity higher and working smarter with Nimble AMS, which is built on the Salesforce customer relationship management (CRM) platform. During a…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

LinkedIn Announces The Next-Gen Avatar of Sales Navigator

LinkedIn Said That They Would Be Rolling out an Upgraded Sales Navigator. This Latest Version has a Variety of New Features Q3 is seeing the arrival of a brand new and stylish Sales Navigator, LinkedIn published. As, a tool, Sales Navigator has enabled enterprises to find prospects. LinkedIn has now added more functionalities to this already pivotal sales tool. The new features intended to help businesses: Expand relationships with pre-existing customers Maximize business acquisitions Boost sales…

SRAX Names Shopper Marketing Veteran George Stella to Lead SRAXshopper

SRAX announced shopper marketing industry veteran George Stella, has joined the company to drive its consumer packages goods (CPG) vertical, SRAXshopper. "George brings 20 years of digital media experience with the better part of the last decade focused specifically on digital shopper strategies," said Christopher Miglino, CEO and chairman of SRAX. "The ability to attract such a talent is exciting and speaks to how our proven technology creates opportunity for marketers to move the needle on in-store sales with their…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Viant’s new Sales Tactic Optimization solution provides advertisers with weekly insights throughout the campaign, identifying the segments with the…

Meltwater Launches Data Science Platform Fairhair.ai to Tame Real-Time Market Signals Found in World’s Online Data

AI-powered platform democratises analytics of forward-looking indicators based on insights from the outside, known as Outside Insight In the quest to become data-driven, companies are increasingly investing in Business Intelligence software to gain a competitive advantage. Yet the insights generated by those tools are mostly fuelled by data from within a company’s walls, instead of the real-time market signals found externally online – from consumer opinions to corporate filings. This outside data can unlock key indicators…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

Influencer Marketing Platform #Paid Brings on VP of Platform Sales to Accelerate New Platform Offering

Influencer marketing platform #paid, has hired Charlie Locke as its VP of Platform Sales. Locke will take #paid’s existing industry-leading platform and make it accessible for every marketing team and agency around the world to run world-class influencer marketing programs. #paid—whose platform leverages AI to match marketers and content creators for scaled, authentic influencer marketing programs and incredible content creation—will now begin to focus on bringing its influencer platform to brands and agencies so they may…

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with extensive multichannel digital expertise, Tim Smith, has joined the company as General Manager, Digital Services. Tim is an accomplished executive and entrepreneur with more than 20 years of expertise in the digital marketing and advertising space. Speaking about Tim, Michael Iaccarino, CEO…

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Mavenlink Introduces Mavenlink M-Bridge, the First Professional Services-Centric Integration Platform

Mavenlink M-Bridge Provides Simplicity and Extensibility to Help Services Firms Facilitate their Unique Business Process Mavenlink, the leading provider of cloud-based software for the modern services organization and G2 Crowd Leader, revealed the launch of Mavenlink M-Bridge, an unprecedented domain-specific integration platform that enables professional and marketing services organizations to quickly and thoughtfully connect key apps with their operational system of record, to support effective business execution.…