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Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

SAS Again Named a Leader for Multichannel Marketing Hubs in Gartner’s Magic Quadrant 2019

The rise in artificial intelligence (AI)-powered marketing helps brands accelerate the value delivered from data to increase customer profitability, streamline marketing operations and foster brand loyalty. Embedded, AI-powered analytics and real-time decisioning capabilities featured in the SAS Customer Intelligence technology optimize every phase of the customer journey and ultimately elevate the customer experience. SAS believes its market advantage is confirmed by Gartner's evaluation of SAS Customer Intelligence 360,…

Voice is the New Click: Why Voice Commands Will Replace the Click as the Standard Measure for Brands

The humble-but-powerful act of clicking a mouse cursor on a hyperlink has long served as the cornerstone of the now decades-old digital media revolution. The click enabled digital media to unlock new doors of measurement and analytics, making it possible to more closely understand engagement and marketing campaign performance, drive direct responses, and rapidly grow audiences. The click is the essential commodity that built giants such as Google and Facebook, and the beacon by which every digital marketer and advertiser…

What Kind of Chatbot is Right for Your Business?

A majority of organizations already believe adopting Artificial Intelligence will be important to meeting their overall business goals – and as customer experience (CX) becomes increasingly important meeting those goals will require modernizing the contact center. As with any new technology, chatbots can take many forms — from a simple button-based option to a bot with advanced features such as sentiment analysis and Machine Learning, with each solution offering different business advantages. Deciding on the best fit to…

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales Technology

SalesLoft, a leading Sales Technology platform has announced it has secured $70 million in Series D investment. This funding its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round. In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. SalesLoft…

Blueshift Appoints LendingTree’s Former VP of Marketing, Josh Francia, as Chief Growth Officer

Francia Joins the Blueshift Team to Spearhead Its Next Phase of Growth and Advance Its AI-Powered Customer Data Activation Platform Blueshift, the leading Customer Data Activation Platform (CDAP), announced Josh Francia has joined the company’s executive team as its Chief Growth Officer. His appointment closely follows the company’s official CDAP debut, as well as its Series B funding, led by SoftBank. Francia began his career at Priceline.com, serving as the Director of Marketing & E-commerce Technology. During his…

Vendasta adds MyCorporation to Marketplace

Vendasta is pleased to welcome MyCorporation to its robust Marketplace. The move is part of the marketing and sales platform’s evolution to becoming mission control and the single source for local business needs. Vendasta’s channel partners can now help their US-based small and medium business (SMB) clients form a limited liability company (LLC), providing security and adding further credibility to the local business and its digital solutions provider. Businesses are required to renew their certificate annually through…

Conduent Launches Innovation Center to Drive Customers’ Digital Transformations

State-of-the-Art Facility Creates a Curated, Customized Experience for Current and Prospective Clients Conduent Incorporated, a digital interactions company, announced the grand opening of its Innovation Center at Conduent's corporate headquarters in Florham Park, NJ. The Innovation Center is a technology-driven collaborative space that will help current and prospective clients shape the future of their respective industries. Through data visualization, touch table exploration, dynamic videos, interactive…

Broadvoice Receives 2019 INTERNET TELEPHONY Product of the Year Award

b-hive Recognized for Industry Innovation Broadvoice, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for businesses, announced that TMC, a global integrated media company, has named b-hive as a recipient of a 2019 INTERNET TELEPHONY Product of the Year Award. "b-hive is constantly evolving with the latest communication innovations to increase productivity and ease workflow for today's small and midsize businesses (SMBs)," said George…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

New Study Finds the Current State of Pay TV, OTT & SVOD in 2019

The Latest Horowitz Research Report, State of Pay TV, OTT & Svod, Reveals That Although TV Content Viewers Are Using Newer Streaming Services, a Traditional Viewing Technology Is Re-Emerging The latest data from Horowitz Research reveal that while TV content viewers in the US are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas. Horowitz's State of Pay TV, OTT & SVOD 2019 study finds that 34% of TV content viewers are accessing…

GroundTruth Names Chris Yamaoka Chief Privacy Officer

GroundTruth, the leading location platform for driving visits, announced the appointment of Christopher Yamaoka to the role of Chief Privacy Officer. Yamaoka, who has spent the past four plus years at GroundTruth, will continue to oversee the company's global legal affairs as General Counsel, in addition to his new responsibilities as Chief Privacy Officer. In his expanded role, Yamaoka will ensure the company's privacy practices continue to meet both existing and new laws, regulations, and industry…

Why Measurement is the Secret to Agency Success

For agencies, it is increasingly mission-critical to measure the outcomes that media investments are generating for clients with precision and credibility. This not only proves the value the agency is generating but also empowers it to maximize the impact of the marketing and advertising campaigns that are planned and executed on clients’ behalf. Existing clients won’t stay on – and new clients won’t buy in – if an agency can’t prove it’s delivering measurable results and show improvement over time. So, how can agencies…

Demystifying Predictive Analytics

What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? Or what type of content will most engage a specific visitor; which customers are most likely to purchase which products and through which channel; or how much demand will increase during peak holiday time? This is predictive analytics: The statistical analysis and identification of attributes that have a direct correlation to a future event or condition. There’s been so much hype about predictive analytics…

IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

Topco Expands Engagement with Label Insight to Empower Members’ Transparency Initiatives

More Than 10,000 Smartlabel Pages Launched to Date; Next Phase Focused on Custom Attribute Data Grocers Can Use for E-Commerce, Mobile and In-Store Initiatives Label Insight, the market leader for product transparency, announced that it has signed an expanded deal with Topco Associates LLC to provide their 49 member-owners with customized attributes they can use to power e-commerce, improved searches and in-store initiatives. Thirty Topco member-owners have joined Topco's Product Transparency Initiative in the first year…

TechBytes with Alice Blair, Head of Marketing, Engage Hub

Tell us about your role at Engage Hub and the team/technology that you handle. Engage Hub provides solutions that bring together disparate data to automate AI-driven customer experiences across multiple channels — from SMS to Facebook Messenger and WhatsApp. We work with clients across the globe, across multiple sectors (such as retail, financial services and telecoms), so that they can deliver relevant experiences to customers via their preferred channel. In my role as Head of Marketing, I’m responsible for our…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…