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Impact Announces the Acquisition of Mediarails

Acquisition of CRM and Marketing Automation Platform for Discovery, Recruitment and Engagement of New Digital Marketing Partners Complements Existing Partner Marketing Platform to Further Accelerate Revenue for Customers Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimization, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

Yext Summer ’18 Product Release Now Available for General Access

Yext's Summer '18 Release Includes Revolutionary Yext for Events Product, Enhancements to Knowledge Assistant Conversational UI, and More Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that its Summer '18 Product Release is now live for all Yext customers and partners. The Summer '18 Release includes new skills for the Yext Knowledge Assistant, new Publisher Suggestion capabilities on Facebook, and Google User Photo monitoring and analytics via the Yext platform. Yext for Events, Yext's new…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Tact.ai Named to Fourth Consecutive Constellation ShortList for Sales Productivity

Conversational AI Platform Recognized for Driving Sales Transformation Tact.ai, a conversational AI sales platform, announced it was named to the Constellation ShortList for Sales Productivity in Q3 2018. This marks the fourth consecutive placement for the company on the coveted list of top companies helping reshape enterprise sales. The technology vendors included in the Constellation ShortList offer the key requirements for early adopters pursuing digital transformation initiatives. For today's sellers, consumer…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

AdTheorent Launches Platform for Targeted Advertising to In-Market Customers

AdTheorent, a New York-Based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Data providers are going beyond collecting information about backdrops and behaviours of individuals. They are now mapping the social equation of an individual with his or her roommates, friends, relatives, peers etc. Advertising technology firm AdTheorent has developed a platform to leverage this social graph for advertising use by launching a unique relationship targeting model. Matt…

SPLICE Software and Duck Creek Technologies Announce Solution Partnership

Splice to Provide API-Based Next-Gen Digital Engagement Solutions to Duck Creek Customers SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, and Duck Creek Technologies, the leading provider of SaaS core systems to P&C insurers worldwide, announced  they have entered into a formal partnership. SPLICE is now a Solution Partner within Duck Creek's partner ecosystem, offering solutions to Duck Creek customers through Duck Creek's Content Exchange. SPLICE…

FocusVision Wins Award for Outstanding Innovation for Customer Experience Management

Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management. “FocusVision already has a stellar reputation for its market-leading…

SkySync Raises Bar for Enterprise Content Migration Performance

Sets New Industry Milestones for Both Speed and Accuracy Continuing to ride growth momentum of companies migrating to the cloud, SkySync announced that its Enterprise Content Integration platform hit new performance records, significantly exceeding industry averages for both speed and accuracy. As part of a large-scale enterprise content migration initiative for a multi-national consumer packaged goods (CPG) enterprise, the SkySync platform performed file transfers at a rate of almost 60 terabytes per day from an existing…

Glassdoor’s Mega Event to Host Amazon VP of Worldwide People Operations Ardine Williams as Keynote Speaker

The Glassdoor Event Will See Williams Along with Other Talent Acquisition Experts from Slack, Salesforce, and T-Mobile, Among Others Glassdoor announced that it will hold Glassdoor Recruit, a day-long recruiting conference on September 27, 2018, in Chicago. Glassdoor is one of the fastest and largest growing job sites. Glassdoor wants employers to hire the best via this initiative. Glassdoor will offer- Insights Best Practices Industry Trends Glassdoor wants to offer companies of all sizes to hire and…

TimeTrade Integrates with Yext to Offer Intelligent Appointment Scheduling on Yext Pages

Integration Makes It Easy for Businesses Using Yext to Add Smart Scheduling to Their Websites TimeTrade, the leader in omnichannel Intelligent Appointment Scheduling, announced a new integration with Yext, Inc., the leader in Digital Knowledge Management (DKM), that will make it easy for Yext users to add appointment scheduling to their websites to connect with customers, clients, and prospects. TimeTrade's integration with Yext is the most recent development in its ongoing Connect Effect Partnership Program, a new…

Digital Marketing Leaders Summit Singapore 2018 – Less than 4 Weeks to Go

PR Newswire Is the Official News Release Distribution Partner of Digital Marketing Leaders Summit Singapore 2018 The Digital Marketing Leaders Summit 2018 is now under 4 weeks away, taking place on September 12 & 13, at the spectacular Marina Bay Sands! Over the past two years, this summit has experienced global success, in Sydney, Singapore and Boston. The 2018 Singapore summit will be returning with 25+ digital marketing leaders across industries. After attending this 2-day event, attendees will see what's…

Verint’s Intelligent Self-Service Automation Capabilities Take First Place with Two Prestigious Industry Honors

“Best Overall AI Solution” in 2018 AI Breakthrough Awards; “NextGen Innovation of the Year” in 2018 Customer Contact Week (CCW) Awards for Excellence Verint Systems Inc. , The Customer Engagement Company, announced it leadership in customer engagement automation continues with two top industry honors for its Intelligent Self-Service portfolio: “During the annual CCW Excellence Awards, we honor individual and team-wide contributions to training and development, culture, innovation, and overall contact center strategy,…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

Instreamatic.ai Launches Voice-Activated Advertising in Russian Speaking Countries and Lands Gazprom-Media Radio, One of Russia’s…

Instreamatic.ai, Alfa-Bank and OMD have launched a unique advertising campaign utilizing voice response capabilities in Russia. The ad campaign was served on Radio Record and Zvuk mobile apps. Listeners were able to interact with the brand using voice commands, which not only amazed them but allowed audience to engage with audio advertising for the very first time. Instreamatic.ai also has announced that Gazprom-Media Radio, one of Russia's largest radio groups, has started testing voice-activated advertising across…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Voicify LLC Receives Investment from Martech Ventures to Accelerate Growth, Geographic Expansion, and Product Development

Voicify, a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With this investment, Voicify will expand the senior leadership team, open an office in Los Angeles and continue to invest in product development.  Voicify was established in 2017 and is headquartered in Boston, MA. Jeff McMahon, Chief Executive Officer of Voicify said, "This financing is well timed as it builds on an exceptional year in which Voicify has quickly developed a…