Banner Before Header

Interview with Mark Stoddard, Head Of Sales, Asia, Hubspot

"What it really is going to mean, (hopefully) is moving a lot of that lower level work to bots which then means salespeople will be able to double down in truly bringing value and sell more. " On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I run our go to market sales team at HubSpot for Asia. It includes working with the sales team to device strategies and expand our footprint through Asia. How I got there? I’ve spent the last 6 years expanding in different markets.…

Interview with James Gilbert, Head of Marketing, APAC, Hubspot

"One advantage we had while building our CRM was that we were able to look at what other CRMs had done before. What worked, what didn’t, and designs we thought would be effective and enjoyable for the end user." On Marketing Technology MTS: Tell us a little bit about your role at HubSpot and how you got here? I head the APAC marketing team. We’re split between an office in Sydney and one in Singapore. HubSpot is reasonably new to the region - we opened up the Sydney office about 3 years ago. It’s a really exciting time in…

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a Brand Safe Environment ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology of…

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…

Translate Like a Tech Giant: Machine Translation for Multilingual Websites

Tech giants are doubling down on machine translation. Here’s how other internationally-minded companies can use recent advances in artificial intelligence and machine translation to their own advantage What do Google, Microsoft, Facebook, and Amazon all have in common? For starters, they have big, global customer bases and do business in many different languages. Their websites easily change from one language or dialect to another, allowing customers to instantly find the information they seek and make purchasing…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Digilant Releases New Holiday Media Planning Guide

Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers about Holiday shoppers' consumer behavior and motivations to help brands make their marketing investments more profitable. Long gone are the days when Thanksgiving was just a day to give thanks and celebrate with family and friends; today, especially to retailers as well as…

comScore Names Michelle McKenna-Doyle to Board of Directors, Appoints Gregory Fink as CFO

McKenna-Doyle served as Senior Vice President and Chief Information Officer of the NFL  comScore, Inc announced that Michelle McKenna-Doyle joins its Board as an independent director. McKenna-Doyle, who is currently Senior Vice President, Chief Information Officer at the National Football League (NFL), was proposed by Starboard Value LP, one of comScore's largest shareholders, and approved by the comScore Board. The addition of McKenna-Doyle, as the remaining independent director to be appointed pursuant to the…

comScore Appoints Gregory A. Fink as Executive Vice President, Finance

Former Chief Accounting Officer of Fannie Mae to Lead Company's Finance Team comScore announced that Gregory A. Fink has joined comScore as Executive Vice President, Finance, effective, October 3, 2017. He will report to David Kay, who was appointed Interim CFO & Treasurer in September 2017. Mr. Fink is an accomplished senior finance executive with more than 25 years of experience in accounting, financial reporting, business analytics, budgeting, internal controls, and talent development. He most…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

Todd Benedict Joins Tapad as Chief Revenue Officer, North America

Todd Benedict, An Ad Tech Veteran, Would Lead The Company's North America Sales Operations Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly created role, Benedict will lead revenue and sales operations for Tapad's North America business. He joins Tapad's executive leadership team from PlaceIQ and would report to CEO Sigvart Voss Eriksen. Recommended Read: TechBytes with Preethy Vaidyanathan, SVP Product Management at Tapad…

Flybits Raises $6.5 M Series B Round Led by Information Venture Partners

Flybits, which was Deloitte’s 2015 “Company to Watch,” has announced that it has raised $ 6.5 million in Series B funding from investors, led by Information Venture Partners. The funding round also included new investor Portag3 Ventures LP and existing investors Robert Bosch Venture Capital and Trellis Capital. Flybits is a context-as-a-service company that enables enterprises to leverage data intelligence with minimal complexity. Robert Antoniades and David Unsworth, Co-founders and General Partners at Information…

Verint Releases New CX Consulting and Service Offerings

Through CX strategy consulting, contact optimization, Omni-channel and digital experience, Verint customers can now take actions on the VoC Actionable Intelligence solutions provider, Verint Systems Inc. has announced a series of advanced Customer Experience (CX) consulting and packaged services which are specifically designed to help companies enhance their own customer experiences across interaction channels and customer touch points. “In addition to offering even more extensive, holistic customer experience…

Interview with Sharat Sharan, President, Co-Founder & CEO at ON24

"There’s no doubt the number of self-educating buyers will increase, and we’re going to see decision makers who may never talk to sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I serve as CEO and co-founder of ON24, the leading webinar marketing platform that helps companies engage customers at scale and deliver meaningful data and analytics on those interactions. But, if you had asked me fifteen years ago if I’d be leading…

Interview with Ed King, Founder & CEO of Openprise

"Bringing data together from different silos and mashing it together to make it useful and available in the various operating platforms is still too hard and too technical."On Marketing Technology MTS: What inspired the creation of Openprise, how did you get here? Prior to founding Openprise, I was VP of Marketing and Product Management at a number of startups. Over the years, I deployed marketing automation technologies three times at different companies. Each time, our team was frustrated at not being able to do more…

Interview with Matt Reid, VP Marketing – Velocify

"When something can be done in less than 5 minutes, get it done. Don’t add to the list, just get it done."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the VP of Marketing at Velocify, where I’m responsible for the company’s overall global marketing efforts. I lead corporate marketing, product marketing, marketing research, and demand generation functions. My path to marketing leader was a bit unconventional - I actually…

Interview with Ross Andrew Paquette, Founder & CEO – Maropost

"Secret to success is to never stop understanding your own business. When things go wrong, you know how to fix it. My original plan was to have a lifestyle business, with a few clients I could manage on the side."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I had quite a unique journey getting to my current role. I started in the SaaS and email industry and I quickly noticed an opportunity in the lack of an ESP with great…