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Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

UWL Introduces WorldScope: Intuitive Supply Chain Data Management

Bringing shippers clarity around what matters most throughout a shipment's lifecycle UWL, a top 25 American-owned NVOCC and leading provider of Global 3PL services, launches WorldScope, a propriety supply chain data management platform built upon industry-leading logistics software, CargoWise. WorldScope gives shippers an upgraded, easy-to-use platform for accessing real-time shipment data that can be uniquely tailored to business requirements. Marketing Technology News: Validic Announces Real-Time, Remote Symptom…

Marketers Faced With A Content Conundrum Lose Sight Of ROI

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

ZTE Partners With Kddi to Unveil New 5G Smartphones in Japan

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile Internet, announced that it will unveil the new product series ZTE a1 in Japan, in cooperation with the leading local operator KDDI in 2020. The new 5G smartphone will be compatible with both SA and NSA modes, featuring 6.5-inch display, AI quad shooting system and a 32MP selfie camera. In the 5G era, the two parties will team up to develop…

IDTechEx Research on Virtual Reality: To Be or Not to Be

XR is a term which has become more prominent in the last few years. It encapsulates virtual, augmented, and mixed reality topics. The definition of each of these has become saturated in the past decade, with companies using their own definitions for each to describe their products. The new IDTechEx Report, "Augmented, Mixed and Virtual Reality 2020-2030", distils this range of terms and products, compares the technologies used in them, and produces a market forecast for the next decade. The report discusses 83 different…

Help for Companies During the Coronavirus (COVID-19) Crisis: Staffbase Develops an App for Crisis Communication with Employees

Staffbase is a global market leader for mobile-first employee communication New solution Staffbase NOW developed especially for crisis communication Customizable templates enable setup and launch in just three days, even for large enterprise companies Staffbase — the market leader for employee apps, with 350+ customers worldwide — has just released Staffbase NOW, a real-time communications solution to help companies reach their entire workforce quickly and reliably during the…

Targetable Donates Use of Its Powerful Local Marketing Platform to Help Crisis-Impacted Businesses Communicate with Customers

Targetable, the fast-growing local marketing platform for restaurants and other small businesses, is donating a free month of Facebook and Instagram of ad generation to help the industry weather closures, slowdowns and other challenges spawned by the COVID-19 pandemic. In a letter posted on the San Diego-based firm's website Friday, Targetable CEO Vladimir Edelman said the free access will enable harried entrepreneurs to create ads and build a media strategy that is right for the current business environment. Marketing…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

Tiger Pistol Ranks in Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies

Inc. Magazine recently revealed that Tiger Pistol, the only social advertising platform that delivers local activation at global scale, is No. 59 on its inaugural Inc. 5000 Series: Texas list, and top 5 among advertising and marketing companies. The list encompasses the most prestigious ranking of the fastest-growing Texas-based private companies. Marketing Technology News: Reputation.com Welcomes Rebecca Biestman as Chief Marketing Officer Companies named to the list exhibit stunning rates of growth across all…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Effective utilization of data and AI correlates to significantly greater ROI and improved operational efficiencies. Blueshift, the leading Customer Data Activation Platform, announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights and strategy firm, on the challenges marketers are facing with their tech stacks when executing marketing strategies.  The study shows what successful marketers are doing to overcome the myriad of tech roadblocks that stand in the…

Over 50,000 Visitors Turn to Virtual Exhibition Platform

A safe alternative to live physical shows amidst spread of Coronavirus Operators of the V-Ex virtual exhibition platform have confirmed that over 50,000 people have recently visited online digital trade shows, sales environments and conferences. The unfortunate spread of Coronavirus has resulted in many exhibitors and visitors seeking a safe alternative to live physical shows. Marketing Technology News: EnergyBot Raises Series B Funding "Large corporations and some progressive…

Higher Logic Announces Plan To Help Organizations Through Coronavirus Concerns With Engagement Platform

Offering Event Engagement, a Free Event Community, to Organizations Dealing with the Cancellations of In-Person Events Higher Logic, the industry-leading SaaS engagement platform of associations and B2B organizations with more than 2.7 billion community interactions annually, announced that it will offer Event Engagement for free to current and prospective customers facing the challenge of delivering meaningful experiences and engagement during the health crisis of the novel coronavirus (COVID-19).  Leveraging its…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

Zoomlion Responds to COVID 19 Outbreak With “Cloud Marketing” Initiative, Moves Offline Marketing to the Internet

Zoomlion counts more than 300,000 views with the industry's first online initiative Zoomlion Heavy Industry Science and Technology Co, (01157.HK), a leading Chinese manufacturer of machinery and agricultural machinery, has responded to the coronavirus outbreak with a new "Cloud Marketing "Model moved its offline marketing activities to the Internet. “In the face of the coronavirus crisis, we have advanced our online marketing strategy and increased our presence in Douyin, Kuaishou and…

Digital Air Strike Unveils Industry-First Video Retailing Program at No Cost to All Automotive Clients in Response to COVID-19

New Social Media, Video and AI Technology Program to Support Businesses and Communities Impacted by the Coronavirus Pandemic Digital Air Strike, the leading social media, intelligent lead response and consumer engagement technology company, unveiled its new Video Retailing Program with White Glove Service to help dealerships handle more steps of prospect conversion, the full sales process, and vehicle servicing utilizing video, virtual messaging, AI, and much more. The Video Retailing Program allows consumers to do…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

Playable Launches Stock Video Library for Small Business Email Marketing in Mailchimp’s All-in-One Platform

Millions of videos now available to add to Mailchimp email campaigns Playable, the leader in video email marketing, announced the launch of a Stock Video Library, packed with millions of high-quality videos that can now be added to the billions of emails delivered each day by Mailchimp, the all-in-one marketing platform for small businesses. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors Marketers can quickly find and buy the perfect video on Playable, then customize the video…

iQIYI Rolls out Global Release of Highly Anticipated Original Variety Show “Youth with You 2”

iQIYI, Inc., an innovative market-leading online entertainment service in China, officially launched the second season of its original hit variety show Youth with You ("Youth with You 2" or the "Show"), which is created by iQIYI, co-created by Caviar Communications and Weibo, and co-produced by Caviar Communications and iQIYI Fancy Monster Studio. The show will be exclusively released on iQIYI, QIYIGUO TV and international iQIYI. As iQIYI's first original hit variety show released in 2020,…

Regent Education Announces Regent Award for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Regent's customers now can benefit from financial aid insights for student recruiting and advising Regent Education announced that it has launched Regent Award for Salesforce on Salesforce AppExchange, empowering its customers to use financial aid insights for student recruiting and advising. Through Regent Award, higher education institutions automate financial aid packaging, repackaging, and student disbursements with simplified workflows.  As a result, financial aid staff increase…