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Adstream Expects Inevitable Merger of TV and Digital Ad Buying To Drive Marketers Faster Toward Process Automation

As TV and Digital Markets Shift, Technology Adoption Will Allow Marketers to More Quickly Adjust to Evolving Trends Adstream announced they are poised to move with the changing TV and digital markets, even getting out ahead of the coming changes. As a leading global provider of digital asset management, creative logistics and analytics solutions, Adstream can see over the horizon, and believes the convergence of TV advertising and digital is coming to a head in 2019. Last month, Forrester principal analyst Jim Nail's…

MarTech Product Alert: Zendesk Duet and the New-Age “Symphony” of Connected CX in Marketing and Sales

Zendesk Duet Offers Combination of Zendesk Sell and Support for Ultimate Flexibility and to Break Down Silos Across Customer-Facing Teams Zendesk AppFramework for Sell Launches With Mailchimp and Early Access Partners Zendesk, Inc.  introduced Zendesk Duet to provide businesses with the freedom and flexibility to break down company silos and unite customer-facing teams to create cohesive experiences pre- and post-sale. Duet brings the power of Zendesk Sell and Support together in one combined offering to help…

[24]7.ai Named A Leader in Conversational AI for Customer Service 2019 by Independent Research Firm

7 AIVA listed as differentiated in Omnichannel, agent augmentation, human and AI blending, vertical specialization, vision, and roadmap 7.ai, a global leader in intent-driven customer engagement solutions, announced that it has been recognized as a leader in The Forrester New Wave™: Conversational AI for Customer Service, Q2 2019. 7.ai received a differentiated rating in six out of ten criteria, including vision, human and AI blending, and vertical specialization. This industry report evaluated the 7 AIVA conversational…

More than 70% of the Brand Leaders for Video or Personalization Reach Customers with Personalized Video, reveals SundaySky

SundaySky Personalization X Video Index Ranks Fortune 500 Brands on Personalization and Video Marketing According to Customer Feedback More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing. SundaySky surveyed customers of more than 60 household names to gauge customer satisfaction…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study Commissioned by Focusvision Shows Feeling Is 1.5x More Impactful in Influencing Purchasing Decision and Brand Loyalty Than Any Other Factor A Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands to…

Clarity Insights Recognized as a Leader in Customer Analytics Report by Independent Research Firm

Achieved the Highest Score in the Current Offering Category in the Report Clarity Insights, a strategic partner to the nation's leading data-driven brands, announced it is cited as a Leader in The Forrester Wave: Customer Analytics Service Providers, Q2 2019 Report. We believe this placement confirms the company's status as an industry leader across the entire data and analytics ecosystem. The Current Offering category includes the following criteria: Data management and preparation Customer analytics techniques…

Topbox Conversation Analytics Enable Faster Discovery of Actionable Customer Insights

New Universal Search and AI Features Quickly Pinpoint the Root Causes of Customer Friction Points Across All Customer Conversations to Improve the Customer Experience Topbox, makers of enterprise Conversation Analytics software, announced new and enhanced functionalities that make actionable insights easier and faster to find in a data set that includes all conversations with and about a company. For CX and marketing professionals that want to understand and improve the customer experience, Topbox is an agnostic aggregator…

PROS Launches Sales Agreement Management to Streamline Selling in Digital Era

PROS Smart CPQ Adds Support for Sales Agreements to Improve Deal Velocity and Further Enable Omnichannel Commerce; Handles Complex Quotes up to 100,000 Line Items with Ease PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced PROS Smart CPQ now with support for sales agreement workflows, enabling sales teams to manage the sales agreement lifecycle and quickly create, amend, and extend existing agreements with customers to accelerate the sales process across every channel – direct,…

Eggplant Commissioned Research Finds Business and It Divided on Software Strategy

Improving the customer experience is the number one goal for organizations when planning and orchestrating their software strategy. However, as far as testing practices are concerned, 47% of development teams on average across businesses are not testing the real user experience. This is according to research released today from Eggplant, the customer experience optimization specialist. The study also highlights a gap between IT and business leaders thinking when it comes to testing strategy. The commissioned study,…

Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management

Imperva Will Integrate the Distil Networks’ Solution into the Imperva Security Stack to Deliver Complete Protection for Applications and Apis, Wherever They Reside Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced it has signed an agreement to acquire Distil Networks, the global leader in Bot Management. The acquisition reinforces Imperva’s market leadership in the application security market and furthers the company’s mission to protect…

Esri Software Powers Location Intelligence in Microsoft’s Defense System Demonstration

‘Tactical Edge Vehicle’ Combines GIS, Artificial Intelligence, and Augmented Reality for Field Missions Esri, the global leader in location intelligence, announced that Microsoft’s Tactical Edge Platform will use Esri’s ArcGIS Enterprise to give its Microsoft Azure and Azure Cognitive Services a geographic context through Esri’s advanced mapping and spatial analytics technology. The platform is intended to demonstrate to defense and intelligence professionals how they can utilize connecting field sensor data and cloud…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

Why Collaborative Technologies Need a Bigger Role in the Martech Stack as CMOs Expand In-House Creative Agencies?

The modern marvel of Martech stack has brought us better insight, targeting, timing and reach. In many ways, the advent of Marketing Technology has facilitated tighter campaign integration, better reporting and a strong alignment with sales. Yet, technology has also left marketing with a greater need for Creative Content – the fuel of the marketing engine. Through these platforms, we have acquired and stacked across our marketing organizations' run-on content. Without content, there is nothing to distribute, no message…

TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing…

Enhanced account prioritization and intelligence combines relevant TechTarget intent, fit and customer engagement data to improve sales and marketing conversions TechTarget, Inc., the global leader in B2B technology purchase intent data and services today announced the release of enhanced account rankings and insights in IT Deal Alert Priority Engine fueled by 1st and 3rd party purchase intent data. Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects…

New Report from Acxiom Evaluates the Effectiveness of Marketing Technology in the Highly-Competitive Insurance Industry

Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data Foundations Acxiom, the data and technology foundation for the world's best marketers, today at Dig|In 2019, released a new report in partnership with SourceMedia Research. The study explores the top martech issues facing senior leaders at P&C (Property & Casualty), life and multi-line insurance companies. Despite significant investments being made in the martech space,…

H2O.ai Named a Leader for AutoML Solutions in Latest Evaluation by Independent Research Firm

Customers Praise H2O.ai's Feature Engineering, Model Explainability, and Implementation Support H2O.ai, the open source leader in AI and Machine Learning, today announced it has been named a Leader in "The Forrester New Wave: Automation-Focused Machine Learning Solutions,  Q2 2019" report by Forrester Research, Inc. Among the nine vendors evaluated, H2O.ai received differentiated ratings in the User Experience, Data Capabilities, Feature Engineering, Model Training, Evaluation and Vision Criteria. Forrester notes that…

Symantec Named a Leader in Enterprise Email Security by Independent Research Firm

Symantec’s Email Security Solution Recognized Based on Current Offering, Strategy, and Market Presence Symantec Corporation, the world’s leading cyber security company, announced that it has been positioned as a Leader in "The Forrester Wave: Enterprise Email Security, Q2 2019," a new report published by Forrester Research, Inc. “Email represents a unique challenge for the modern enterprise. It’s both a mission-critical business application and the most common way for cyber criminals to launch and distribute threats. In…

‘Total Economic Impact Study’ Confirms BlackBerry Cylance Implementation Delivers 99% Return on Investment

BlackBerry Limited announced Forrester found that BlackBerry Cylance's AI-driven endpoint security products delivered a 99 percent return on investment. Commissioned by BlackBerry Cylance, Forrester conducted the Total Economic Impact (TEI) framework for organizations considering CylancePROTECT and CylanceOPTICS. As part of the framework, Forrester interviewed the head of cybersecurity at a multinational manufacturing company running CylancePROTECT and CylanceOPTICS on 45,000 endpoints in 500 locations across 14 countries.…

Verint Unveils Groundbreaking New Voice of the Customer Cloud Solution that Combines Digital Leadership and Listening at Scale in the…

Automation Will Enable CX Leaders to Drive Action from a Unified View of Feedback from Across the Entire Customer Journey Verint Systems Inc., The Customer Engagement Company, announced the launch of the industry’s first comprehensive, enterprise-wide view of the voice of the customer, now a cornerstone of its expanding Voice of Customer VoC) strategy. Tailored to serve the unique needs of CX leaders, Verint Unified VoC* provides a complete view of direct, indirect and inferred VoC from across key customer engagement…

Usabilla Named a Strong Performer in 2019

Independent Report Recognizes Usabilla’s Strong Client Relationships and Easy-To-Use Technology Usabilla, a SurveyMonkey company, announces that it has been named a Strong Performer in The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019. “always willing to pitch in and go the extra mile if called upon.” Forrester, one of the most influential independent research and advisory firms in the world, has evaluated various platforms in the Digital Voice of the Customer industry and recognized the…