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Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

Baby Boomers are Being Ignored and Not Just by Their Kids

We get it: Millennials are a shiny object to social media advertisers. With younger folks’ dedication to keeping their Snap streak alive (and the intrigue of advertisers to what makes this generation tick), 18- to 34-year-olds are an obvious choice. But while millennials shouldn’t be ignored, older generations aren’t getting the attention they deserve — and brands are missing revenue because of it. YouTube is particularly popular with millennials, who tune into it more than any cable news network. Further, 39 percent of…

Gaining the Millennial Stamp of Approval on Social Media

Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the constant exposure to media, millennials have already witnessed the major missteps and triumphs of brands, resulting in a different set of expectations for…

Why Organizing Business Intelligence Is a Necessity These Days (and How It Increases Sales)

Many businesses are leveraging business intelligence to streamline their customer service or to achieve excellence in other areas of business operation. For starters, business intelligence is the use of tools and systems to aid planning and strengthen decision-making in any organization. Business intelligence is more than a term and the scope stretches to areas such as customer support, research, market profitability and statistical analysis. Applying business intelligence involves a lot such as collating and analyzing…

50-50 Familiarity with AI Causes People To Be Cynical, says Report

In A Recent Syzygy Report, 79% Of Americans Believe The Use Of AI In Marketing Should Be Regulated By A “Blade Runner” Rule As Blade Runner 2049 hits movie theatres, new research by SYZYGY  (a WPP digital agency group) shows that concerns about artificial intelligence (AI) are top of mind for American consumers. Research titled “Sex, Lies and A.I.” from SYZYGY reveals that 79% of Americans believe a new “Blade Runner rule” is needed to make it illegal for AI applications such as social media bots, chatbots, and virtual…

TV in 2020: 50 Percent of Viewing Will be Mobile

50 Percent Of All Viewing Will Be Done On A Mobile Screen, With Half Of This Done On The Smartphone Alone Ericsson unveils the eighth edition of its annual ConsumerLab TV and Media report, which details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content. Supported by eight years of extensive media insights, Ericsson ConsumerLab predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing. 50 percent of all TV…

Why Video Makes Sense for B2B Marketers

Action star Jean-Claude Van Damme’s most recent career comeback wasn’t in some ultraviolent shoot-’em-up but a viral video. The video featured the Muscles from Brussels demonstrating an “extreme split” that demonstrated he was still very flexible even now that he’s into his 50s. What’s most surprising about the video though was the client: Volvo Trucks. The point of the video -- aside from providing some laughs -- was to show off a new dynamic steering system in the trucks. Volvo designed a series of splashy videos,…

TechBytes with Rajit Joseph, VP Product, People.ai

Rajit Joseph VP Product, People.ai Marketing and sales teams continue to find themselves skirting through the challenges of leveraging automation technologies to their fullest potential. Often considered as the ‘Black box” of the business, sales conversations powered by Artificial Intelligence (AI) has a significant impact on the performance of sales teams. In May, predictive intelligence platform for sales, People.ai raised $7 Million Series A funding. We interviewed Rajit Joseph, VP Product, People.ai to dive deeper…

#SamSales’ Five Tips for Getting Personal on Social Media

As a career sales executive, I can say with experience: social media has completely changed how we do business. Social media is an entire ecosystem of audiences and potential customers that we, as salespersons, can tap into at will - of course, with varying degrees of success. With Twitter’s launch of a new direct message button, social media strategy has evolved once again. Now brands, companies, sales reps, you name it, have even more opportunities to actively engage users through chat bots and other automated services.…

TechBytes with Ninad Shah, EVP – Chatbots at AmplifyReach

Ninad Shah EVP - Chatbots at AmplifyReach AmplifyReach has recently unvelied their Chat bot which they claimed required no coding expertise to run.  We spoke to Ninad Shah, EVP Chatbots, AmplifyReach, about the future of brands using Ai Chatbots to engage with customers.MTS: Tell us about your role at AmplifyReach and how you arrived at this position? Ninad Shah: AmplifyReach is a leading Augmented Intelligence platform with an integrated solution for live chat and AI-powered Chatbot. The solution provides brands the…

How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen service, bellboys to carry their luggage or a concierge. When millennial travelers look for a hotel or enter a hotel, they want to feel connected and to be…

LeadMaster Selects ConnectLeader’s Sales Acceleration Platform for CRM Integration and Automated Workflow

ConnectLeader, a leading innovator in B2B sales acceleration technologies, announced that LeadMaster has selected its award-winning Sales Acceleration Platform for product integration. Both Click Dialer® and Personal Dialer® are now seamlessly integrated with LeadMaster's CRM offering to provide a lead-generation solution with up to 100% more calling productivity while enabling a truly automated workflow for all sales levels. Russ King, CEO of LeadMaster, said, "There are hundreds of CRM-based sales tools on the market…

The Keli Network Exceeds One Billion Monthly Video Views

The Keli Network, a video-first social channel creator distributing vertically-focused content through its owned brands – including Gamology, Genius Club, Beauty Studio and OhMyGoal – announced that June was a record-breaking month with the company surpassing 1 billion monthly video views across its channels. Each of Keli’s brands topped its respective category in views for the month, with Gamology leading “Gaming,” Genius Club leading “Science & Tech,” Beauty Studio leading “Beauty,” and OhMyGoal leading all soccer…

Tech-Obsessed Americans Are More Impatient Today Than Five Years Ago

Fetch, the mobile-first media agency, revealed the findings of its new YouGov research titled ‘The Instant Gratification Nation,’ which identifies that the United States is a speed-obsessed nation. As many as 41% of U.S. consumers admit to being more impatient today than they were five years ago, due to their overreliance on technology to complete everyday life activities. The research also found that when using mobile apps for services: Only 26% of US consumers are prepared to wait more than 30 minutes for takeout…

The Right Time for the Millennial Marketer

A few years ago I was invited to speak to a global B2B marketing team on the topic of Revenue Marketing, i.e. how marketing is transforming from being a cost center to revenue center. The average age of this 40-person team was under 30 and many were only a few years out of college.  At the end of my talk, I asked for questions.  One person raised her hand and timidly asked…”I’m not sure I understand…isn’t marketing all about driving revenue?”  I was momentarily stunned into silence and then thought– FINALLY we now have a…

Five Ways to Get Personal with Your Marketing

Personalized Marketing Is Where It’s At For Today’s Customers. How Can You Use Social Media And Big Data To Connect With Your Audience In A More Meaningful Way? Read This Post To Find Out. “Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to contact your customers, personalized marketing is what will make it possible. Personalized marketing is pretty much what it sounds like: tailoring your message to an individual customer. At its basic level,…

It’s 2017 and you still don’t know where your ads are running

Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A380 jets, eight Golden Gate Bridges, or the value of Hasbro. And the problem is only expected to get worse, with estimates predicting it will top $16 billion this year. To solve this problem, marketers must demand more from their partners. In 2015, 23 percent of advertisers were okay with…

Interview with Sharat Sharan, President, Co-Founder & CEO at ON24

"There’s no doubt the number of self-educating buyers will increase, and we’re going to see decision makers who may never talk to sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I serve as CEO and co-founder of ON24, the leading webinar marketing platform that helps companies engage customers at scale and deliver meaningful data and analytics on those interactions. But, if you had asked me fifteen years ago if I’d be leading…

Conquering Customer Expectations at Oracle MME17

Impact, innovation, and inspiration - 3 factors you are going to run in to at any of the 4 pillars of Oracle's Modern Marketing Experience event (MME). Don't take my word for it, check out last year's highlight video above. MME is the place to experience all the technology and expertise of Oracle's leading marketing cloud. Create a superior brand experience. Truly understand and personalize your customer experience. Use data and analytics to inform every action and touchpoint. Make the most of your marketing technology…