BrowserStack Introduces App Automate for Powerful Mobile Application Testing

Browserstacks' App Automate Allows for Automated Testing of Application Across 1000s Android and iOS Devices BrowserStack, the most reliable web and mobile browser testing platform on the market, announced the release of App Automate, enabling users to run automated tests for mobile applications on the BrowserStack Real Device Cloud. With App Automate, users can concurrently run automated tests for both native and hybrid mobile apps on thousands of iOS and Android devices. BrowserStack continues to dominate the software…

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand Saftey, and Boost Advanced Analytics. Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company is pleased to introduce several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the…

FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

Liveperson And Liberty Global Partner To Transform Customer Engagement And Care For The Conversational Era

LivePerson, Inc, the leading provider of cloud mobile and online business messaging solutions, has announced a worldwide partnership with Liberty Global, the world's largest international cable and internet provider, to transform how customers connect to the brand in a new conversational era. This partnership, which initially launches in five countries, will offer conversational two-way messaging to all 29 million Liberty Global customers. It represents another major milestone in the industry's rapid shift to messaging, and…

Marketing Automation Platform AdStage Raises $3 Million to Help Marketers Prove Return on Ad Spend

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…

Boxx.ai Eyes Rapid Expansion via Magento Plugin

Boxx.ai - AI for e-commerce - has launched a Magento plugin to help its expanding user base in integrating quickly and effectively with its services. Using the plugin e-commerce, companies running on Magento can integrate with the Boxx.ai platform within a matter of few clicks. "Magento is one of the popular e-commerce platforms in India and abroad. With this plugin launch, we are targeting an addition of a 1000 new customers in next few months. Plugins for other popular platforms like Shopify and PrestaShop are on…

SDL and Nuance to Develop Solutions for Machine Translation of Voice and Video

The Partnership Launches With A Co-Developed Solution Based On SDL Enterprise Translation Server And Nuance Automated Speech Recognition. SDL, a leader in global content management, translation and digital experience, and Nuance Communications announced a strategic partnership to jointly develop Artificial Intelligence (AI)-powered solutions that enable customers to convert, translate and gain insight from large volumes of voice and video content. Also Read: TechBytes with Ivy Shtereva, Director, Marketing and…

TechBytes with Ivy Shtereva, Director, Marketing and Marketing Operations – Yes Lifecycle Marketing

Ivy Shtereva Director, Marketing and Marketing Operations, Yes Lifecycle Marketing As the date For GDPR to come into force, closes in, global organizations are hoping to get as much information as they can on how they cope with the upcoming disruptions. AI and Machine Learning could be a potent tool to help companies sail through the post-GDPR era. To understand what the biggest impact of GDPR on the tech industry would be, especially on the B2B Marketing and advertising sectors, we spoke to Ivy Shtereva of Yes…

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

D*AS by BravasLive: Disrupting the Global Ad Model with Intelligent Content Production

Jay Noce launched  D*AS by BravasLive with an Aim to Disrupt the Global Ad Model Bringing over 25 years of experience with the world’s largest global consumer brands, Jay Noce launched BravasLive, to utilize advances in cloud computing and artificial intelligence mapped to a proven methodology for global ad content creation, rollout, and delivery. BravasLive CEO and Chairman, Jay Noce, said, " We offer the world’s most advanced content production platform. Also, through these practices, BravasLive delivers the only…

Valassis Says, 36% of the US Shoppers Have Used a Shopping List App

 According to the Latest Valassis Report, More Than 60 Percent Say They Constantly Plan Their Purchases and 36 Percent State They Have Used a Shopping List App Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store…

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot is dedicated to a leading programmatic offering in the growing digital audio marketplace. As such, the company has introduced several new innovative features to its programmatic sales strategy. As programmatic digital audio demand continues to increase, Targetspot has maximized its supply quality to meet and exceed the demands of its clients: Optimizing all…

Vue.ai Launches the World’s First AI-Based Human Model Generator

Vue.ai Brings Its Vision of End-To-End Merchandising and Catalog Automation to Life Artificial Intelligence startup Vue.ai announced the commercial launch of its latest product that analyzes garments and automatically generates a human model. The product will allow retailers to give their customers a unique experience, personalizing the model’s pose, body type, accessories and more. Retailers across the globe spend millions on product digitization and photography. With Vue.ai, companies can tag, title, describe and also…

TVPage Launches Influencer Video Affiliate Marketing at Shoptalk 2018

TVPage's Launch of New Influencer Video Affiliate Marketing Platform, the New Features and Functionalities Will Be Debuted at Shoptalk 2018 TVPage, the leading provider of cloud-based interactive video ecommerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing. TVPage is demoing Influencer Video Affiliate Marketing at Shoptalk 2018.…

V12 Data Appoints Jason Webby as Chief Revenue Officer

Jason Webby Has Previously Held Senior Positions at the Economist Group, CNBC, and Xaxis V12 Data, a leading provider of purchase-intender solutions, announced the appointment of Jason Webby as Chief Revenue Officer. In this role, Webby is responsible for the direction and management of the company's sales revenue strategies. He brings over 20 years of experience leading large and diverse teams of global sales professionals. "Jason is an inspiring and proven leader with a deep expertise in executing high-growth…