"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and…
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"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What…
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Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the…
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"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here.…
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"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What…
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"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS:…
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New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with…
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"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today.…
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Bill Masterson, Industry Veteran From Facebook, Twitter, Google And SocialCode, To Lead The New Unit Decoded Advertising, which designed the first truly integrated creative, tech and media process for performance advertisers, has…
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Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows…
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The Collaboration With The Addition Of Weibo's Consumer Interest And Hobbies Data Enriches Its Understanding Of Consumer Social Behavior While Chinese consumers are spending more time on digital media, advertisers are also…
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SaaS Solution Untangles Multi-Tier Channel Visibility Snafus Entomo, Inc, the leading provider of cloud-based Channel Control and Revenue Management (cCRM) solutions, announced that Targus, Inc. has successfully deployed the POS Data…
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