Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

Monetate Appoints Shikhin Agarwal as Vice President of Products

Shikhin to accelerate the delivery of innovative new capabilities as demand for personalization grows Monetate, the worldwide leader in personalization, today announced that it has named Shikhin Agarwal as Vice President of Products. As the head of product management, he will be responsible for driving innovative new approaches for the rapid adoption of personalization technology across channels for the world's most trusted brands. @Monetate has appointed Shikhin Agarwal as Vice President of Products, to accelerate…

Advertising to Make More Money for Amazon Than Its Cloud Services by 2021

Piper Jaffray said that the Amazon advertising business would be the key driver for Amazon’s profitability in the years to come. Analyst Michael Olson said, "Investors should be focused on Amazon advertising now; this is a major driver to results and valuation today and continuing in the coming quarters and years." Amazon’s continuous growth in the online advertising market will skyrocket the already overweighed Amazon share price. Piper Jaffray is assuring investors on the sustainability of Amazon’s stock. The…

Sprinklr and Nextdoor Announce Partnership to Power Memorable Customer Experiences

First-Of-Its-Kind Integration Makes It Easy for Global Brands to Manage Nextdoor Alongside Other Social Channels All in Sprinklr Sprinklr, the world’s #1 social media management platform, announced its integration with Nextdoor, the private social network for neighborhoods. Now, the world’s largest brands can engage with customers on Nextdoor alongside their other social channels all in Sprinklr, resulting in a personalized customer experience. Sprinklr is the first social media management platform to integrate with…

NetBase Named a Leader in Social Listening Platforms Report by Independent Research Firm

Global Enterprise Social Analytics Provider Rated Among the Leaders in Rapidly Growing Social Media Analytics Market NetBase, a global leader in enterprise social analytics, announced it was named a leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. NetBase received the second highest score in the Strategy category, the top score in the integration criterion and among the highest in the data quality and reporting criteria. To view the full report, please visit NetBase.com/AR-2018-ForresterWave.…

Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across all Meredith Local Media Group television stations and markets. The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables …

TechBytes with Mark Ballard, VP, Research, Merkle

Mark Ballard VP, Research, Merkle Social media advertising has been the vanguard of growth for firms and brands that are looking to grow their presence online. Pushing past the initial rush of vanity metrics, firms are now seeking more from their paid social media engagements. We spoke to Mark Ballard, VP, Research, Merkle, to understand how the social media advertising landscape is evolving.Tell us about your role at Merkle and the team/technology you handle. As Vice President of Research at Merkle, I oversee our…

Gainsight CEO Nick Mehta Ranks Third on Top 50 SaaS CEOs of 2018 List

Mehta Recognized for SaaS Leadership for the Second Consecutive Year Gainsight, the Customer Success company, announced that its Chief Executive Officer, Nick Mehta, was recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Mehta ranked number three on the list, jumping up from the number twelve spot on the 2017 list. The SaaStr Report is a comprehensive source for business news, investment activity, and corporate actions related to the SaaS and software sectors. Nominated CEOs were assessed across a number…

New White Paper Details How Storytelling Through Content Marketing Positively Impacts Marketing ROI

ContentWriters' latest study details how to incorporate storytelling into a dynamic marketing strategy that yields huge returns on investment. The white paper is the latest in a series of releases from ContentWriters that leverages their position as experts in the field of content marketing in order to educate marketers and business owners. Also Read: New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations "The human desire for a great story has been around for ages,"…

AdRoll Group’s RollWorks Honored with 2018 MarTech Breakthrough Award

RollWorks Named “Best Remarketing Platform” in Annual Marketing Technology Awards Program RollWorks, a division of AdRoll Group, announced that it has been selected as the winner of the “Best Remarketing Platform” award by MarTech Breakthrough. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The RollWorks growth platform combines data and machine learning to deliver highly targeted campaigns that focus…

Revcontent Recognized with “Best Overall AdTech Solution” Award

Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall AdTech Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “We are honored to be recognized as the Best Overall AdTech Solution by MarTech Breakthrough,” said CEO John Lemp. “This award is a true representation of the work that our team has put in to ensure that the…

For Brands, It’s Time To Start Paying Attention…To Attention

For years, marketers have worked around a major blindspot when it comes to measuring the effectiveness of television advertising. Certainly, advertisers know when their ads are delivered, and they know when a consumer purchases their products. But what happens in between these two events has until recently been something of a mystery. In order to fully understand how their ads influence consumers, TV marketers need metrics that tell them what really happens when the ad appears before viewers on-screen. How many people are…

The Trouble with Digital Advertising Agencies

A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the Drum, that highlighted an unfortunate arrogance that has started to blight digital advertising. This advertisement turned its nose up at print advertising, deriding it for being unmeasurable, lamenting that in print you can’t use data and claiming that for the price they themselves had paid for the spot they could have received “millions” of impressions via programmatic display or Facebook. The claims made are…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…

B2B Brands, Stop Trying to Make B2C Happen

Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing in B2B, and more. And in many ways, this advice is sound. After all, buyers are consumers as well, and they expect engaging, convenient and simplified experiences from B2B businesses. Still, many strategies that work in the consumer space simply won’t gain ground in B2B. That’s because,…

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian has announced the Experian activation partners program, which is designed to help advertisers create and deliver campaigns that better resonate with audiences across all marketing channels. The program aims to help advertisers connect them with people through various media channels. The Program Helps Marketers Remain Compliant with Privacy Standards and Protect Consumer Information…

CRM Amplify Demonstrates Success in Boosting Lead Conversions Across Multiple Industries

Any Business Generating Online Leads can Harness Innovative Sales-Optimization Solution which is Compatible with All Leading CRM Platforms Converting leads into actual sales has long been a frustrating process because the overwhelming majority of sales leads never end up buying anything, no matter how much time, manpower or expense is dedicated to the effort. By eliminating time-consuming pursuit of leads that data analysis shows are unlikely to ever become customers, CRM Amplify has demonstrated the ability to…