Wochit Partners with Newsflare, Grows Library of Pre-Cleared Assets by Adding Over 10,000 Newsflare Videos From Around the World

Platform Users Throughout the Americas to Benefit from Vast Array of Eyewitness Videos Provided by Global Network of Contributors Predictive video creation platform Wochit announced that content from Newsflare, provider of viral and breaking news videos to media and news organizations around the world, will now be available in the platform’s expansive library of pre-cleared assets. The deal brings Wochit users in North and South America access to Newsflare’s archive of video content shot by amateur and professional…

Omnicom Precision Marketing Strengthens Its Management and IT Consulting Capabilities by Acquiring Credera

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced  that it has acquired a majority stake in Credera. Credera is a full-service provider of management and technology consulting services.  With a core focus on marTech and ecommerce platforms, the company delivers solutions that increase customer engagement and drive sales growth. "Credera works directly with the C Suite to help companies transform their business for the…

UnDigital Unveils Industry’s First Package Insert Marketplace

Marketplace Empowers Retailers to Monetize Packages at Scale While Arming Advertisers with New, Highly Effective Channel for Awareness and Sales UnDigital, the industry's first package insert marketplace, launched giving advertisers of all sizes access to an inventory of over 300 million packages for insert ads, while empowering retailers to transform package overhead into a bottom-line business driver. Dozens of retailers like Barnes & Noble College and Lands' End have already joined the marketplace to take advantage…

Nielsen’s Connected Partner Program Becomes The Industry’s Largest Curated Partner Community For FMCG Retailers And…

Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company) and SimilarWeb, growing Nielsen's Connected Partner community to approximately 50 active partners. With these additions, Nielsen's Connected Partner Program is now the industry's largest curated community of partners for…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

Megola, Inc.Announces Launch of Social Mobile App for TheShare.TV Network

Megola, Inc. The Company has announced that it has launched a Social Mobile Video App to showcase proprietary health and entertainment content while driving advertising revenues. The announcement was made by John Stippick, CEO of Megola, Inc. John stated, “TheShare.TV Network app will revolutionize the way we engage our viewers, customers, and advertisers by combining the most popular social media features of Facebook, Netflix, and YouTube all on one platform. The app is powered by artificial intelligence technology enabling…

DialogTech Names Digital Agency Veteran Head of Marketing

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls,  announced the expansion of its executive team with the appointment of Viji Davis as Senior Vice President of Marketing. Davis joins DialogTech from Resolution Media where she most recently served as CMO. At Resolution, Davis was instrumental in growing the company to the global agency it is today. She brings to her new role 15 years of agency experience at Resolution and Performics, working with leading global brands. "We are…

Information Security – a Major Concern for Mid-Market Leaders: Deloitte Survey

Deloitte, in Its Sixth Annual Report, Explores Technology Trends That Drive Mid-Market and Private Companies in the Us Economy In a recent survey of mid-market companies, conducted by OnResearch, Deloitte examined trends that would determine how technology influences business decisions in this market. Titled ‘Technology in the mid-market: Embracing technology’, the survey tackles the talent dimensions of IT investments. This is the sixth annual report by Deloitte Private, for which the company surveyed 500 executives…

Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

Nielsen Media Impact Enables Advanced Audience Buying & Optimization in the 25 LPM DMAs Nielsen announced the launch of Local Nielsen Media Impact, a solution that makes local media planning and cross-channel optimization streamlined and efficient across local TV and Radio. Nielsen Media Impact is a powerful planning system that allows users to understand cross-media reach, frequency, and duplication on a local scale using advanced audience segments from Nielsen Scarborough. In addition, this new offering enables…

Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

The Tapad Graph Now Offered in Adobe Audience Manager, Part of Adobe Analytics Cloud Tapad, the company advancing personalization for the modern marketer, announced that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud, helping marketers expand their view of consumers and boost results through Tapad's probabilistic solution. Tapad has been working closely with the Adobe Audience Manager team on this integration. With the Tapad Graph integration, customers based in…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

Salsify Raises $43 Million in Series D Funding Round Led by Greenspring Associates

Continued Customer Growth Drives Latest Investment for Accelerating R&D and Continued Global Expansion Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announces it has secured $43 million in Series D financing. This latest round of funding was led by Greenspring Associates, with participation from existing investors Matrix Partners, Venrock, Underscore VC and North Bridge Venture Partners. The new investment will…

HubSpot Brings Bots, Live Chat, and Team Email to Growing Businesses for Free with Launch of Conversations

Conversations Is a Universal Inbox Built on Top of a CRM, an All-In-One Setup That Gives Businesses the Tools They Need to Better Connect with and Delight Their Prospects and Customers HubSpot, a leading growth platform, extended its commitment to help millions of businesses grow better with the launch of Conversations. The new tool is available as part of HubSpot's free CRM and gives all businesses, big or small, the power to build better one-on-one relationships through features including a unified inbox, live chat, and…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

OneTrust Leads Global Privacy Management Software Market: Ovum Report

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

Monetate Names Stephen Collins as Chief Executive Officer

Collins to Drive Innovation in AI-Driven Personalization Solutions for the World’s Most Trusted Brands Monetate, the worldwide leader in personalization, named Stephen Collins as its Chief Executive Officer. In this role, Collins will focus on driving continued growth and innovation for Monetate, helping some of the world’s biggest brands transform complex data strategies into meaningful actions. “As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a…

Interview with Dhruv Ghulati, Founder and CEO, Factmata

"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find trustworthy content."Tell us about your role at Factmata and how you got here. What inspired you to start the company? I’m the Co-Founder of Factmata, an artificial intelligence startup solving the problem of factual misinformation on the internet. I like open information, transparency, the future of the web, artificial intelligence and building highly technical data products. I started my career as an investment…