Ad Council Announces Margaret Johnson as Chair of one of its Campaign Review Committees

Margaret Johnson Joins Committee Chairs Susan Credle, Cindy Gallop and Rob Reilly in Leading Top Creatives in Review and Optimization of Ad Council Public Service Campaigns in Development Margaret Johnson, Chief Creative Officer of advertising agency Goodby, Silverstein & Partners, has been named Chair of one of the Ad Council's Campaign Review Committees (CRCs). She joins additional CRC Chairs Susan Credle, Global Chief Creative Officer of FCB; Cindy Gallop, Founder and CEO, IfWeRanTheWorld; and Rob Reilly, Global…

Formative Chatbot Integrations Coming To Workplace by Facebook

Formative Bots Can Be Integrated with Any Enterprise Communication Platform Formative, a cloud-based platform for productivity tools (bots), announced that its integrations for Workplace by Facebook will be made available in the coming weeks. Formative is among a select group of Workplace partners that have integrated with Workplace's newly announced App Directory. "The future of work is about working together in a more collaborative and data-driven workplace, and our mission is to empower people with virtual…

Performance Horizon Launches Registration for its First Annual US Innovation Day in San Francisco

Marketing leaders will discuss strategic partnerships and how to creative thinking and innovation to drive growth Performance Horizon, the leading provider of partner marketing software for global brands, announced today that registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States.…

Domo Wins Gold in Horizon Interactive Awards Competition

Awarded to the Domo University Team, the Horizon Interactive Award Highlighted Domo’s Free E-Learning Training Course Called Domo Basics, Designed for the Company’s 1500+ Enterprise Customers Domo, the cloud-based operating system for business, announced that it has been named a 2017 Horizon Interactive Awards gold award winner in the “Websites-Training/e-Learning” category. The Horizon Interactive Awards, a leading international interactive media awards competition, highlight the “best of the best” in interactive media…

Arias Intel Signs Agreement with Seed-to-Sale Software Provider

End-to-End Dispensary Software Solution to Incorporate Ufly On-Demand Delivery App to Connect Legal Cannabis Dispensaries to Customers Arias Intel Corp, a technology, media and mobile gaming platform, announced that it has signed an agreement with a software developer of seed-to-sale ERP solutions for legal cannabis dispensaries. Ufly will be marketed as part of a total ERP (enterprise resource planning) solution for legal cannabis dispensaries.  Arias Intel is working with a software developer to expand its offering to…

Qoints Releases AI-Assisted Influencer Marketing Tool

Micro Influencer Discovery Now Simpler for Brands and Marketing Agencies. Qoints has announced the official launch of AI Social Discovery after increased demand from customers to create a self-service version. Influencer marketing has taken the digital marketing world by storm, but the process of finding and engaging an influencer to participate in a campaign is manual and tedious. Finding micro influencers (those with roughly 5,000 – 50,000 followers) is particularly challenging, yet the demand continues to grow as…

G2 Crowd’s Spring 2018 Software Report Names Centro as the Best Demand Side Platform

Centro’s Basis is the Highest-Rated Programmatic Ad Platform on G2 Crowd for Second Straight Quarter Centro, a provider of enterprise-class software for digital advertising, announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Spring 2018. This is the second straight quarter that Basis, Centro’s programmatic ad platform, has been the best-reviewed software in this category on G2 Crowd. A leading business software review platform, G2 Crowd regularly evaluates…

Adobe Recongized as a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs

Adobe Positioned Highest Overall in the Magic Quadrant Based on Its Completeness of Vision Adobe is now a leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs. The leading marketing cloud company announced that it has been named a Leader by Gartner, placed furthest to the right in “completeness of vision.” The report evaluated 21 vendors, and Adobe was positioned in the Leaders quadrant. Recommended Read: Decoding the B2B Purchasing Puzzle in 2018 Evaluation criteria for “completeness of vision”…

Fireside Chat with Andrea Moe

Andrea Moe talks about strong domain expertise on the sales side of the business helping Videa to better market to the specific customers. Know My Team We’re a lean, 3-person team at Videa but collaborate with a talented group of contractors and vendors to solve for some specific areas: website and creative design, public relations, SEO, video production and blog content creation. I believe what drives the Videa marketing team is a conviction in what we’re doing for the television industry and a personal conviction to…

Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite

The Addition of Industry Veteran Bolsters Anagram's Market-Leading Programmatic Capabilities Anagram -- a digital media agency built for the modern marketing era, and part of the ispDigital group of digital marketing technology companies -- announced the hiring of Jenna Umbrianna Gino as Chief Client Officer. In her new role, she will be responsible for the design, development, and management of the company's customer experience delivery capabilities, as well as serve as executive-in-charge of client services.…

Interview with Nikos Acuña, Chief Visionary, Sizmek

"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech platform? I’m Sizmek’s chief visionary, a role in which I serve as lead evangelist and spokesperson for the company. In addition to helping agencies and brands develop innovative strategies to impact their business, I am also our resident futurist. My journey took me from broadcast media to…

Marketing Veteran Paula Burr Chosen To Lead DEG’s Analytics and Insights Team

Digital Agency DEG Hires New Director of Analytics and Insight One of the fastest growing companies, DEG is a full-service digital agency that delivers marketing messages which help connect and create a resonating impact. DEG has now hired marketing veteran Paula Burr, as the Director of Analytics and Insight. Burr will guide the team of analysts at DEG to optimize brand channels, understand their customers better through both qualitative and quantitative methods. The DEG analysts work as members of integrated agency…

You Can Now Share GoPro Moments Directly to Your Instagram Stories

New Sharing Feature of GoPro Helps Move Content to Insta Directly From App This is the news that is going to make you smile! No more million steps to connect GoPro videos and photos to the Insta Story feature, because GoPro App has simplified life hereon. Beginning today, you can now add your GoPro photo/video directly to your Instagram story from the GoPro app in just a few taps. Other cool new tools you can experiment with include trimming your video to the exact clip desired, wide shot for that perfect angle and…

HubSpot Announces Integration with Workplace by Facebook

HubSpot CRM Connects HubSpot-Integration With Workplace by Facebook HubSpot, a leading CRM, customer experience, sales and marketing platform announced the launch of a new integration with Workplace by Facebook. The new integration helps with delivering notifications directly from HubSpot to Workplace so that sales representatives never miss a step. Sales reps usually manage many channels and it stretches them thin -- this makes it difficult to engage in rapidly incoming engagements. With new productivity channels…

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Nimble Ranked #1 Sales Intelligence Tool for Customer Satisfaction by G2 Crowd

AI-Enabled Innovation Drives Astounding 80% End-User Adoption Rate Nimble, the pioneering Social Sales and Marketing CRM built for Office 365 and G Suite, announced that it has been named the Top Sales Intelligence Software Tool for Customer Satisfaction and overall Market Leader for the 5th consecutive time by G2 Crowd, the world’s leading business software reviews platform. Nimble achieved top customer satisfaction rankings according to verified user reviews and a market presence in multiple categories, including:…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Elite SEM Appoints Gayle Meyers to Board of Directors, Adding Tech-Centric CEO/CMO Perspective to Thriving Agency

Elite SEM has Expanded its Board of Directors Twice Already This Year Elite SEM, an award-winning digital marketing agency, announced that Gayle Meyers, Chief Marketing Officer at LUMA Partners, has joined its Board of Directors. Meyers has more than twenty years' experience in digital media and marketing as both CEO and CMO. As CMO at LUMA, an Investment Bank with a singular focus on digital media and marketing, and the creators of the renowned LUMAscape, Meyers leads overall marketing, branding,…

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading…

Mapp Powers Tomorrow TTH, The 2018 UK Biddable Awards’ Trading Desk Of The Year

Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018. Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp enables Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and takes a data-driven approach to omnichannel marketing. Mapp Cloud includes a Data Management Platform…