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Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers

Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders. Marketo and Televerde are also announcing the…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

Cognizant to Acquire SaaSfocus To Expand Salesforce Cloud Consulting Capabilities

Cognizant’s Digital Transformation Portfolio to Broaden in India and Australia Cognizant announced that it has agreed to acquire SaaSfocus, a private consulting firm that specializes in digital transformation and leverages the Salesforce Platform. This transaction is expected to close in the fourth quarter of 2018, with certain closing conditions. SaaSfocus is one of the largest independent Salesforce Platinum consulting partners in the Asia-Pacific (APAC) that operates across India and Australia. This acquisition…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across all Meredith Local Media Group television stations and markets. The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables …

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…

AO.com Builds 360-Degree Single View on MongoDB Atlas to Improve Customer Experience, Fight Fraud and Comply with the GDPR

DevOps Culture and MongoDB Atlas Help Build New Platform in Less Than Six Months In a bid to fight fraud and become GDPR compliant, online electricals retailer AO.com built a single customer view platform on MongoDB Atlas, the fully-managed database as a service offering from MongoDB, Inc., the leading modern, general purpose database platform. Delivered in just a few months, the platform is pulling in all of AO.com's disparate data sources and data silos into one location where it can easily be accessed, managed and…

IGEL Launches New IGEL Knowledge Base for Faster and Easier Access to In-Depth IGEL Product Knowledge

Online Platform Features a Modern Design That Provides Users with Swift, More Intuitive Access to IGEL Product Documentation IGEL, a world leader in endpoint management software for the secure enterprise, announced the launch of the IGEL Knowledge Base. The online platform replaces the IGEL eDocs platform, providing users with a more modern design that enables faster, more intuitive access to IGEL product documentation. "When we set out to transition for our existing eDocs platform to the new Knowledge Base, we wanted…

The Trouble with Digital Advertising Agencies

A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the Drum, that highlighted an unfortunate arrogance that has started to blight digital advertising. This advertisement turned its nose up at print advertising, deriding it for being unmeasurable, lamenting that in print you can’t use data and claiming that for the price they themselves had paid for the spot they could have received “millions” of impressions via programmatic display or Facebook. The claims made are…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

Zeropark Introduces AI-Powered Ad Campaign Optimization

Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, announced that it has launched the addition of Smart eCPA to Zeropark, Codewise's ad exchange platform. Utilizing Artificial Intelligence, the new feature will allow Zeropark's users to automatically optimize their ad campaigns to a predefined eCPA goal. Zeropark provides thousands of performance…

BrandMuscle Named Digiday Tech Award Finalist

BrandMuscle’s LocationBuilder Recognized for Best Location-Based Platform BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle integrated marketing platform, announced that it has been named a finalist in the Digiday Technology Awards. LocationBuilder, a local consumer engagement platform purposefully designed to overcome the most common and impactful voids in the brand-to-local paradigm, was nominated as a finalist in the Best Location-Based Platform category for achieving outstanding…

Are You Woke Up? Andre Farr Launches BAY IN LA 2018 With Celebrity-Backed Voter Registration Campaign “WOKE UP” At Baldwin Hills…

The second annual BAY IN LA  kicks off WOKE UP, a celebrity-backed voter registration drive produced by Andre Farr International (AFI) and sponsored by Carnival Corporation PLC, the world's largest leisure travel company. Celebrities, including Terry Crews (Brooklyn Nine-Nine), LisaRaye (Ballers), Aldis Hodge(Hidden Figures), Mitch Richmond (NBA Hall of Fame) and Keith David (Greenleaf), among others will register voters at Baldwin Hills Crenshaw Plaza on Sept. 1 from 1 p.m.- 4 p.m. Recognizing that US voter turnout…

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media  Dstillery, the leading applied data science company, has launched Dscover Maps (DMaps), a geospatial insights tool that provides a detailed view into the market composition by geography or location. Using Dstillery’s digital audiences and insights, DMaps brings digital targeting tactics to other forms of media, including out-of-home, TV, radio and direct mail. Dscover Maps Makes Location Data 'Magical' for…

DROP Raised $100,000 from SkyDeck to Make Professional Networking Easier

A UC Berkeley backed startup, DROP has secured accelerator investments of $100,000. The solution simplifies device proximity pairing allowing event participants to instantly connect and exchange professional profiles. US-patented technology uses comparative analysis of ambient noise for device matching. This innovation lets companies and individuals to cut down on paper waste and reinvent the processes of event networking. "We realized that Generation Z and Millennials heavily depend on mobile technology. Digital natives…

Bidalgo Taps Mobile Marketing Veteran Rishi Shiva as Chief Marketing Officer

Bidalgo Has Hired Former Nanigans and MZ Executive to Lead Its Global Ambition Bidalgo, a leading provider of mobile marketing automation software and services for app developers, announced it has hired Rishi Shiva as Chief Marketing Officer. Rishi Shiva, a self-described "Growth Hacker," has an impressive background. An industry veteran with more than 18 years of experience as an entrepreneur and corporate executive, Shiva's first order of business is to develop the marketing framework and oversee Bidalgo's…

NMPi Receives Premium Google Comparison Shopping Partner Badge

Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A. Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several large advertising agencies to get involved. The partner programme now includes over 50 partners. However, the Premium Google Comparison Shopping…

ADYOULIKE Native Advertising Receives IAB Gold Standard Accreditation

Native Advertising Technology Company ADYOULIKE  Has Become the First Pure-Play Native Advertising Company to Receive the Internet Advertising Bureau's (IAB) Gold Standard Certification The Gold Standard initiative was launched in October 2017 as an effort to raise standards across digital advertising. The Gold Standard has three simple aims - to reduce ad fraud, to improve the digital advertising experience and to increase brand safety. ADYOULIKE is committed to reducing ad fraud by implementing ads.txt, obtaining…