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Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

inPowered Eliminates Paid Media Waste to Scale Content Distribution for Brands Using AI

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement with Content inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement, introduced and made available its artificial intelligence (AI) driven dynamic cost per engagement pricing model (dCPE). Using machine learning, its technology doesn’t optimize for clicks, but rather,…

comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities

New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced substantial enhancements to its custom reporting for mobile. The new mobile capabilities would offer clients deeper insight into an increasingly competitive mobile landscape. These are based on a massive measurement sample and will afford customers greater visibility into consumer engagement…

What’s Cooking at Salesforce? SessionM’s 23.8 Million Series E Funding Led by Salesforce Ventures

This is the Second Investment in SessionM by Salesforce Ventures Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers. This is the second investment in the company by Salesforce Ventures. It had earlier participated in a $35 million…

ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI

ThinkNow ConneKt and Knowy App Provide Real-Time Multicultural Consumer Insights ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively on the multicultural market called ThinkNow ConneKt. The MarTech solution provides behavioral and psychographic data combining mobile intelligence, first-party data and panel profile insights to deliver a holistic view of multicultural consumers. "ThinkNow ConneKt is the first tool to…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

AI-Powered App Cien Live on Salesforce AppExchange

Salesforce Sales Cloud Customers Can Now Measure the Human and Behavioral Elements That Impact Their Sales Productivity Cien Inc, a provider of AI-powered sales productivity solutions, announced the release of its app on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Currently, Cien gives sales teams the power of artificial intelligence to increase the productivity and effectiveness of their sales teams. Cien takes into account human and…

TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

Crypto Night a Roaring Success, Crypto Heavyweights Consensys, Huobi & Ethereum Foundation Graces EveningTalenta

Crypto Night Chose to Take the Educational Route by Offering an Informative Side Stage Kicking July off with a bang, The Blockchain Hub hosted a full-housed crypto meet at 9 Temasek Boulevard - an address most are already familiar with as Asia's blockchain sanctuary. Singapore'sleading blockchain advisories, Talenta and BlockConnectors, were the brains behind the eventful meet that was driven by parallel visions of creating an all-inclusive platform for blockchain education and stimulation. For a cryptocurrency…

Marketing Leaders Convene At SITO Institute Inaugural Forum

SITO Mobile, the Consumer Behavior and Location Sciences company, convened its inaugural Forum for members of its SITO Institute for Consumer Behavior and Location Sciences on June 26th in New York City, at the Dream Downtown PH-D rooftop lounge. The Forum featured a panel discussion about the future of consumer engagement, moderated by Forbes editor Jenny Rooney, and included panelists Denise Karkos, CMO of TDAmeritrade; Paul Woolmington, CEO of Canvas Worldwide, and Jon Bond, Chief Tomorroist at Tomorro and…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

Blis Defines “Romantic Buyers” Based on Location Data and Contextual Targeting

New Research from Location Data Pioneer Blis Identifies the New Consumer Path to Purchase; Highlights the Transformation of the Path to Purchase from Linear to Web Based on Location Data Just five years ago, the majority of shoppers placed TV ads as the primary source of knowledge for new product discovery, closely followed by friends and family. Now, Digital e-commerce is a tricky place. The consumer path in the buying cycle has grown wider and more complex with time. Location data is a very powerful tool for marketers to…

Top US Affiliate Marketers to Gather at Annual Rakuten Marketing DealMaker

Maritz Chief Behavioral Officer, Charlotte Blank, Keynoting Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, today announced DealMaker 2018, its annual affiliate marketing event shaping the future of digital marketing and advertising. Taking place on 27-28 June in Brooklyn, NY, this year's conference will host 1000+ performance marketing leaders participating in a two-day event dedicated to business education and strategy, advertiser and publisher…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm

1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer Satisfaction Scores Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester Wave: Experience Optimization Platforms, Q2 2018," published recently. This first-ever Wave report on the experience optimization platform space examines the…

Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue. Mintigo's technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations…

New Survey Reveals 84 Percent of Marketers Lack Insights into Purchase Behaviors Across eCommerce Marketplaces

Additionally, 73 Percent of Marketers Feel Amazon Has an Unfair Advantage Because They Do Not Share Full Path-To-Purchase Insights Jumpshot, the only company that unlocks walled garden data, revealed results of a survey of more than 300 marketers aimed at uncovering the importance of data insights from within eCommerce marketplaces like Amazon, Target and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that eCommerce marketplaces do not provide, giving these marketplaces an…