Banner Before Header

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Freshworks Launches “Freddy”: An AI Engine to Enrich Customer Experience at Every Touchpoint

Integration with Google AI Technology Brings Conversational AI to the Freshworks Customer Engagement Platform Through Voice Interactions Freshworks, a global leader in customer engagement software, announced the launch of "Freddy", an "Omnibot" AI engine that enhances the sales, support and marketing capabilities for businesses of all sizes. Announced at Refresh 18 – Freshworks' inaugural customer conference – Freddy leverages Google AI technology Google Assistant to help businesses resolve customer issues more…

RingCentral Signs Definitive Agreement to Acquire Dimelo, a Leading Digital Customer Engagement Platform

Acquisition Will Accelerate Enterprise Transformation to Deliver Next-Generation Digital Customer Experiences RingCentral, Inc., a leading provider of global enterprise cloud communications and collaboration solutions, announced that it has entered into a definitive agreement to acquire Dimelo, a leading cloud-based digital customer engagement platform. Dimelo enables enterprises to manage all their digital customer interactions through a single platform. Dimelo is deployed by leading global organizations such as Allianz,…

Is Omnichannel Sales Killing the Need for Sales Reps?

Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, mobile devices, social media, and even chatbots, without encountering a live person at any point during the sales process. This model represents a 180-degree transformation from the traditional model of in-person and relationship-based selling. So where does this leave salespeople, who are increasingly being removed from the customer journey? In the rush to embrace digital transformation,…

Fluent, Inc. Appoints Andrea Haldeman as Senior Vice President of Sales

Fluent, Inc., a leading data-driven performance marketing company, announced that the Company has appointed Andrea Haldeman as Senior Vice President of Sales, effective immediately.  In this role, Haldeman will build and drive Fluent’s global sales strategies, client engagements and sales performance across all of Fluent clients, solutions and services. “We are delighted to welcome Andrea to the Fluent team.  Her broad sales and client capabilities will propel Fluent to continued success across the client experience and…

Simple Expands Intelligent Marketing Platform Into EMEA to Help CMOs Claw Back Cost of Marketing Complexity

Australia-based marketing technology company Simple has opened a London office and announced its EMEA management team a month after an investment round worth AUD $17 million to expand its Intelligent Marketing Platform globally. Simple has appointed Joe Jarrett, former CEO of global marketing and brand asset management platform Adgistics, as managing director, EMEA, heading up a highly experienced team. Wolfgang von Enckevort also joins Simple as global chief technology officer, based in London. Mr von…

Invoca Study Finds Consumers Want Brands to Understand Their Emotions in the Age of AI

Fewer Than 25 Percent of Consumers Think Chatbots and Voice Devices Offer the Emotional Support and Personalized Experiences They Need During Stressful Purchases AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 percent of businesses already use or plan to use chatbots by 2020. In the race to implement these new technologies, marketers must not lose sight of what matters most to customers: a personalized experience with attentive service. A new report from Invoca, "Emotions…

Affinity Ups the Ante in Professional Social Networking by Launching the Alliances Solution

Marketers Will Benefit from the ‘Alliances Solution’ as They Would Be Able to Do Much More with Social Networking Platforms. The Solution Directly Competes with Popular Players such as Linkedin Affinity, an enterprise that specializes in building solutions around relationship intelligence announced the launch of their ‘Alliances’ Solution. This avant-garde software drastically expands the horizons of marketing professionals. Essentially, ‘Alliances’ will help marketers expand their network through real-time insights from…

7 Tips for Boosting E-Commerce Sales with Live Chat

It’s 2018, and e-commerce is truly having a moment that is showing no signs of ending. Convenience, necessity, leisure, and the pursuit of better deals are just a handful of the factors that are attracting buyers to their devices instead of physical stores. For companies hoping to capitalize on the changing retail landscape, it is important to have the right tools in place to deliver the customer experience that buyers want. The pressure to deliver on that customer experience — which includes the ability to communicate…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Vibes Announces Platform Advances to Support Richer Messaging Content Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Google Purchases Customer Service Automation Firm Onward

The Acquisition Will Add Further Depth to the Search Giant’s Artificial Intelligence & Customer Success Endeavors Google’s acquisition of Onward might have been easier to miss but is an important event for both the organizations. While Onward now gets global recognition, their technology can help Google build phenomenal AI-centric products. The purchase price of Onward was not disclosed. The company in the past has raised $120,000 for itself through private funding in two rounds. A select few of Onward will be…

Adobe Advertising Cloud Debuts Partnership with Flashtalking

Partnership to Enable Launch of Identity-Based Ad Management and Insights for Advertisers While choosing an ad server may have been a tactical decision in the past, it has now become a very strategic one. As the platform that owns the last mile — connecting audiences, media, and creative — the ad server has become a source of truth in verifying and measuring delivery and performance of media and creative. To advertisers, establishing a single source of truth across every ad they buy is more difficult than ever as…

Accusoft’s PrizmDoc Editor Equips Businesses with Superior Document Handling Capabilities

The PrizmDoc Editor Is Accusoft’s Latest Addition to the Increasingly Popular Line of PrizmDoc Products. The Document Editing Software Is an Embeddable Browser-Based Document Editor. Accusoft released PrizmDoc Editor on 2nd October, 2018. PrizmDoc Editor is designed for the specific purpose of helping developers enable enterprise clients with easier document editing and collaboration capabilities. The software will substantially enhance application functionality and editing of documents. Typically users will download…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

New Visual Experience Platform Enables Digital Marketing Leaders to Create Unique, Relevant, and Compelling Visual Experiences Across Channels at the Moment of Engagement Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that…

Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…

Confirmit’s Claire Sporton Recognized as 2018 CX Impact Award Winner

Senior Vice President of Customer Experience Innovation at Confirmit Makes the List of Top Ranking CX Industry Executives Claire Sporton, Senior Vice President of Customer Experience Innovation at Confirmit, has been named a winner of the 2018 CX Impact Awards by the Customer Experience Professionals Association (CXPA). The CX Impact Awards are a part of Customer Experience (CX) Day, a global day celebrating the organizations and people who are delivering great experiences to customers. The program recognizes…

[24]7.ai Offers Apple Business Chat to Help Clients Meet Customers Where They Are

To offer conversational and transactional chat and chatbot support to consumers across Apple iOS devices worldwide 7.ai, a global leader in intent-driven customer engagement solutions, today announced its customers are now able to use Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone and iPad. "We are proud to support Apple Business Chat, which offers a powerful, engaging new way for businesses to connect with their customers where they are, and when they…

Inphonite, LLC Announces Art of Chat

A Digital AI Assistant That Uses a Business's Own Phone Number and a Desktop App to Text Message with Patients Inphonite, LLC, the leading provider of customizable medical appointment reminders, at #MGMA18 announced Art of Chat, a chatbot built to work as a standalone product or in conjunction with InphoniteVoice SaaS automated messaging. Art of Chat combines customers' mobile needs and desires with an intelligent texting application and front-end desktop application for businesses to monitor texts and take over the chat…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…