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Interview with Ted Murphy, Founder, Chairman and CEO, IZEA

"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and agencies." Tell us about your role and journey into technology. What made you start IZEA? I am currently the Founder, Chairman and CEO of IZEA, which I started in 2006. I have always been in the marketing space and had an interest in technology. I started my first agency when I was 19 years old. After selling that agency I started an…

Vamp Boosts Its Presence in Asia

Two New Hires Launch the Influencer Marketing Platform in Thailand and Indonesia Leading influencer marketing platform, Vamp, is continuing its 2019 expansion into Asia with two new hires: Keith Baird and Benedictus Okario. Keith was most recently Director of Marketing Operations at North Star Digital Thailand, and was previously Khongsittha Muay Thai’s Senior Marketing Manager.He will based in Bangkok, leading Vamp into the Thai market. Benedictus joins Vamp from KapanLagi Youniverse where he was the Vice…

Discover Recognized as a 2019 Digital Edge 50 Winner for Customer Service Strategy

For the second year in a row, Discover has been named a Digital Edge 50 award winner. The company was recognized this year for creating a strategy that leverages artificial intelligence (AI) to improve the customer experience and offer tailored services and programs to help customers manage their finances and make it easier to maintain or improve their credit standing. “Discover is constantly looking to the latest technologies for solutions that will enhance the customer experience” With the help of AI, Discover…

Marketers Should Source the Magic of AI in the Holiday Season

This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to shop, what deals they’re looking for, whether they plan to buy gifts in-store or online. Unfortunately, 64 percent of shoppers feel as though retailers don’t truly know them. Santa faces a similar problem — with billions of children in the world, how can he possibly keep track of everyone’s wish lists? The good news for Santa, and retailer marketers alike, is there’s a solution to this problem.…

Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role at Videolicious. What are some goals that you’re working towards? Videolicious is on the cusp of explosive growth. Our goal is to establish and own the category of video automation in the Sales and Marketing technology ecosystem — sitting firmly between Marketing Automation and Sales Automation tools. If we’re put on the map for that and can…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Salesforce Research Reveals AI, Mobile & Social Drove Digital Transformation This Holiday Shopping Season

Mobile Commerce Eclipsed Desktop for the First Time - 48 Percent of Orders Were Placed from Mobile Devices, Compared to 44 Percent from Computers NRF 2019: RETAIL'S BIG SHOW – Salesforce, the global leader in CRM, released the 2018 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2019 holiday shopping season. Top Salesforce 2018 Holiday Shopping Insights For the report, Salesforce combined insights on the activities of hundreds of millions of global…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

Alibaba Launches A100 Strategic Partnership Program

A100 Offers a Holistic One-Stop Solution to Accelerate Digital Transformation for Corporations Alibaba Group Holding Limited announced the launch of “A100,” a strategic partnership program that offers companies a holistic one-stop solution to accelerate their digital transformation. Members of A100 will develop a deep and longstanding working relationship with Alibaba businesses across multiple functions and platforms to co-create the best values that are efficient, effective and sustainable in the digital era. The…

OneLogin Raises $100 Million in Growth Financing to Increase Adoption of Unified Access Management

New Investment to Drive Accelerated Growth and Expand North American and European Footprints OneLogin, the leader in Unified Access Management, which delivers simple and secure application access and identity management to enterprises, announced it has closed $100 million in growth financing. The financing was led by new investors Greenspring Associates and Silver Lake Waterman, Silver Lake's late-stage growth capital fund.  The round also includes existing investors CRV and Scale Venture Partners. OneLogin saw…

KIOSK Information Systems and Beabloo to Demonstrate Targeted Facial-Recognition Advertising Through Digital Signage at NRF 2019

Beabloo, a pioneering company in Active Customer Intelligence solutions that improve retail customer experience, is collaborating with KIOSK Information Systems (KIOSK), an industry leader in self-service solutions, to showcase a digital signage display with active customer intelligence. The combined solution will be demonstrated at NRF in New York City, Booth #3755, January 13 – 15, 2019. “Implementing intelligence-enabled digital signage allows Retailers to improve the efficiency of their marketing campaigns by…

Vuzix Demonstrate Hands-Free Database Access Solution Using Vuzix Blade at CES 2019

Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products is pleased to announce the demonstration of a hands-free smart glasses database access solution at CES 2019. The solution, which utilizes the Vuzix Blade, integrating with Salesforce Service Cloud, the world's #1 customer service platform, and a smart speaker, realizes hands-free operation by providing voice-driven searching of knowledge information contained in Service Cloud, allowing employees to support on-site…

Voicify to Be a Silver Sponsor at the 2019 Alexa Conference in Chattanooga, Tennessee

Voicify, a voice experience platform provider, announced that they will be attending as a Silver Sponsor of The 2019 Alexa Conference, Jan. 15-17, 2019 in Chattanooga, TN. Jason Fields, Chief Strategy Officer of Voicify said, "We are honored to be a part of this year's Alexa Conference. The event brings together a vast group of great minds, all who share a similar passion for the future of voice technology. We're looking forward to gaining the value of interacting with some of the other market-leading companies, as well…

Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

WaveOptics and Compal Sign Strategic Partnership Agreement to Develop AR Wearables

WaveOptics, the leading designer and manufacturer of diffractive waveguides for use in Augmented Reality (AR) wearables, has formed a strategic partnership with Compal, one of the world’s leading manufacturers of smart devices and notebook PCs. “Users will enjoy the incredibly immersive experience made possible by WaveOptics’ waveguides and we expect high industry adoption to drive quick growth in the AR glasses market.” This agreement enables Compal and WaveOptics to develop AR wearables for the growing AR smart…

Zilliant Named a Leader in the IDC MarketScape B2B for Price Optimization Applications

The Report Cites High Customer Satisfaction, High Level of Value Delivered and Customer Delight with Implementation as Zilliant's Core Strengths Leading to This Placement Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price optimization software market, identifies how solution…

SiriusXM Beats 2018 Subscriber Guidance and Issues 2019 Guidance

Total Paid Subscriber Base Reaches Record-High 34 Million SiriusXM announced it added 1.4 million self-pay subscribers to finish 2018 with approximately 28.9 million self-pay subscribers, exceeding the company's initial 2018 guidance by approximately 40%. Total net subscriber additions in 2018 were approximately 1.3 million, resulting in total paid subscribers of approximately 34 million at year end. The company also announced that it expects to meet or exceed its 2018 guidance for revenue, adjusted EBITDA and free…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. White Paper from SEMCopilot Details How to Eliminate Sources of Waste in PPC Accounts Developed to Help Business Owners and Marketers Who Manage Their Own AdWords Account Emotibot Secures USD30 Million In Series B Round to Create the Industry’s Leading…

MakeAndMarket.App Bridges the Gap Between Just Making a Great App and Making a Great App Succeed

Tech Treat LLC Offers Free Marketing Assistance to DIY Mobile App Clients Tech Treats LLC will empower small to medium size business owners with an innovate and cost-effective approach to marketing their business with the official launch of its new website: MakeAndMarket.App. While there are numerous DIY mobile app builders on the web, once clients create the app, they are typically on their own to market it. That is where MakeAndMarket.App stands out from the competition. Tech Treats LLC has licensed a top-rated,…