The Customer Experience Challenge

Experts weigh-in on how to reach goals despite moving targets “Customer Experience: A Moving Target” was a hot topic of conversation at Xplor 19 in May. Moderated by Matt Swain, the panel discussion included Hailey Wilson from Illumina and Antoine DuPont from Katapult Marketing. The three customer experience (CX) and communication experts offered their insights – from a changing Marketing landscape to quantifying CX.  Below are highlights from the session. How Has the Marketing Landscape Evolved in Recent Years? “We…

New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms

63% of Britons Don’t Believe That the Big Messaging Platform Providers Respect Their Privacy Rights Open-Xchange, the open source communications software provider, announces the results of a UK consumer survey conducted by Censuswide. The survey examines attitudes towards the big messaging platform providers (i.e. Facebook Messenger, WhatsApp), as well as wider consumer trust in the technology sector. The geopolitical issues affecting Huawei appear to have had little effect on how UK consumers view the Chinese firm. Only…

New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms

Open-Xchange, the open source communications software provider, announces the results of a UK consumer survey conducted by Censuswide. The survey examines attitudes towards the big messaging platform providers (i.e. Facebook Messenger, WhatsApp), as well as wider consumer trust in the technology sector. The geopolitical issues affecting Huawei appear to have had little effect on how UK consumers view the Chinese firm. Only 11% of respondents have expressed a desire to stop using their products or services. In contrast, over…

Frost & Sullivan Lauds The Qt Company for Developing a Low-cost Unified UI/UX Software Platform for the Automotive Industry

A Large Collaboration Ecosystem and Customer-Focused Innovations Have Enabled the Company to Resolve the Most Relevant UI/UX Challenges in the Automotive Industry Based on its recent analysis of the global automotive User Interface/User Experience (UI/UX) market, Frost & Sullivan recognizes The Qt Company with the 2019 Global Customer Value Leadership Award. Responding to the rising demand for UIs, performance, and intelligence in next-generation automobile models, The Qt Company rolled out a series of…

Customers Get Deeper into Discovery with the New Version of JMP

Release arrives on 30th anniversary of the first version in 1989 From Pleistocene fossils to infrared technology on a mission to map the surface of a near-Earth asteroid, JMP statistical discovery software from SAS is helping scientists, engineers and other data analysts make a difference. In JMP Pro 15, the advanced analytics version of JMP, data scientists have more predictive modeling tools than ever. Both JMP 15 and JMP Pro 15 are launched today, 30 years after the first version of the software was released.…

Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers

Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers. With the growing shift away from television toward smartphones and tablets, Dealer.com and Cartender deliver high quality video advertisements to an engaged audience at scale for dealers across these digital platforms. Video advertising is a consistently undervalued channel,…

Deloitte Publishes Inaugural 2020 Global Marketing Trends Report: Identifies Seven Key Trends to Help C-suite Leaders Place Humans at the…

Key takeaways Trends encompass purpose, human experience, fusion, trust, participation, talent and agility. A common theme across all trends — human connection matters more than anything else. In an increasingly digital world that often lacks a human touch, people can feel more isolated, underrepresented and unfulfilled; all reasons why the human experience is vital today. Digital technologies are making it easier for consumers to navigate through their busy lives, but they can also erode a…

How CMOs Succeed with AI-Powered CX

What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes (language choices, service versus support options) doesn’t provide a customer-centric approach. It didn’t take long for people to figure out pressing “O” to get a live operator—or shouting “agent” in frustration—was almost always the best choice. Thankfully, AI, powered by Machine Learning and evaluated and fine-tuned by humans, has come a long way in the last decade. AI-powered virtual assistants are…

Advertise Purple, Selected by Entrepreneur.com as #37 in their Prestigious 2019 Entrepreneur 360 List

Under leadership of Kyle Mitnick, Advertise Purple, Inc. ranked as one of the 'Most successful entrepreneurial companies in America' for 2019 The Entrepreneur 360 is a 360-degree analysis of U.S.-based companies designed to identify the real leaders among entrepreneurs. Unlike other analyses, the Entrepreneur 360 uses quantitative and qualitative info by looking at your hard numbers as well as "soft" determinants such as impact, innovation and leadership. The Entrepreneur 360…

Aarki Announces Integrations With Major Audience Data Management Platforms

Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their users, by announcing integrations with major audience management platforms - Adjust, AppsFlyer, mParticle, and Singular. Aarki "These partnerships allow us to offer our clients the most efficient way to reach their audiences," said Nicol Cseko, VP of Product at Aarki. "The fully-automated data transfer process, audience list creation in under seconds, and granular…

Top 10 Appointment Scheduling Software For Every Business

A business should be run like a tight ship. There are going to be tons of meetings every day, conferences to attend, symposiums to learn from, networking events to grow in. The possibilities are endless. But it is you who has to decide whether or not something is worth investing your time and money in, depending on the kind of ROI you will get from it. That is how you run a profitable business. Strike the perfect balance between giving and acquiring of knowledge. An appointment scheduling software helps you convey the…

Vanity Phone Numbers Are Essential for Business Growth

Take a moment to think about all the social media, messaging and other communications apps and platforms you use for your Marketing and Sales campaigns. You probably need at least two hands to count them all, and each one likely has unique usernames. For example, your company’s Twitter handle is different than your handles or IDs on Facebook, Instagram, etc. But there’s at least one identifier that likely hasn’t changed in years: your phone number. That’s why creating a vanity number is essential to any company’s Marketing…

Hiro Capital: Entrepreneurs Join Forces to Launch €100 Million Tech VC Focused on Games, Esports and Digital Sports

Hiro Is a Diverse Team with Strong Environmental, Social and Governance Principles, Backing Entrepreneurs Making Innovative Content and Tech That Is a Force for Good Hiro Capital launches a €100 million Fund, to back the future UK and EU leaders in the global Games, Esports and Digital Sports sectors. “We are focused on innovative games and games technologies. We’re gamers at heart and strongly believe in the positive power of play culturally, socially and economically.” Leading a team with more than 100 years…

Analytics Experience 2019: Making Analytics Real

Analytics Visionaries and Experts to Gather October 21-23 in Milan ANALYTICS EXPERIENCE -- There is a lot of hype and jargon surrounding analytics and artificial intelligence (AI). Yet put simply data holds the key: when used properly, your data can set your organisation up for success for years to come. So why not find out how to make analytics a reality delivering tangible results at Analytics Experience 2019 in Milan on Oct. 21-23? SAS: Together we make analytics real Join us at…

How Well Does Amazon’s MarTech Understand Its Customers?

There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly 60% of all Americans have an Amazon Prime membership and, unsurprisingly, the retailer has the highest number of Online Sales in the country. Much of Amazon’s high Sales and Retention numbers can be attributed to the Marketing Technology they have in place. While Amazon has not revealed the actual statistics, it is estimated that around 35% of their revenue comes directly from data-driven Product…

MarTech Interview with Sandie Overtveld, VP APAC at Zendesk

"The expansion of our regional hub in Singapore is the next step in this continuing growth trajectory, Our Singapore product and engineering teams lead the end-to-end development responsibilities for Zendesk Chat." Why did you decide to expand your vision in developing tech talent in APAC? Do you have similar plans for other regions? Zendesk has seen consistently high growth in APAC - north of 30 percent year-on-year - since we opened our first regional office in Melbourne in 2011. Fast-forward to today, and we now have…

Releases Office 365 Templates and Email Add-in

Pipeliner CRM announced the next components of its expanded support for Microsoft Office 365 with the release of Word and Excel Templates and an Email Add-in. This is part of Pipeliner's dedication to supporting the best of breed products, delivering seamless integration, and increasing the efficiency of users. Marketing Technology News: Artesian Solutions Announces New Features to Tackle Flawed SIC Code System The Office 365 Templates for Word & Excel Add-in allows users to:…

RelyCircle Mobile App Connects Small Businesses with Customers through One-of-a-Kind Social Referral System

Customers recommend small businesses via RelyCircle App and are rewarded when their referral leads to a sale RelyCircle is a new social selling mobile app that connects small businesses with customers, helps gain new customers through referrals, and rewards the customers who helped make those referrals. And best of all, there are ZERO upfront costs. "I realized that there needed to be a system that rewards consumers for the likes and recommendations that are responsible for the majority of purchases…

TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences…

Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook and Instagram TripAdvisor, the world's largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveler and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor's website and app. TripAdvisor Connect helps…

Orange Leaf’s Off-Premises Sales Success

Taking Froyo and Treats Outside the Store Is Proving Beneficial for the Brand Orange Leaf is taking full advantage of the demand for off-premises food by putting a strong focus on Catering and Mobile Delivery over the past year. This year, Orange Leaf is up 68% in off-premises sales compared to 2018. Strategies to expand their online catering presence, get into schools, and elevate third-party delivery partnerships have been a driving force for this increase. Orange Leaf's…