Textio Flow: The Beginning of the End of Writer’s Block

Now Faster and Better Writing Actually Go Hand-In-Hand. Textio Flow Makes Augmented Writing the Ultimate Productivity Platform Textio announced the release of Textio Flow, a breakthrough step forward for augmented writing technology. With Textio Flow, your rough ideas are instantly transformed into powerful language with a single keystroke. Building on the words that you type, Textio’s data-fueled predictive engine generates highly effective writing that sounds like you. No more tortured minutes staring at a blank page,…

Quality Data Equals Truth Sets, and Nothing Less

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in US grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing. AI is enabling companies to better understand how consumers…

IZEA Announces IZEAx 3.0 Unity Suite

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the release of IZEAx 3.0 Unity Suite. The new platform integrates all aspects of content creation, distribution, payments, and communications into a seamless and flexible platform designed for enterprise influencer and content marketing organizations. The announcement was made today during the IZEA “Better Together” streaming event. A video archive of the event can be…

Industry First: Dstillery and Fuel Cycle Partner to Give Brands Powerful Combination of Primary and Behavioral Research

Enriched Insights Open the Door to Wider Online Audience Targeting Market researchers now have access to the richest view of consumers to drive the most effective digital marketing strategies. Dstillery, the leading custom AI audience partner for agencies and brands, and Fuel Cycle, the leading market research cloud, have announced a partnership that gives businesses a much deeper understanding of their consumers by pairing stated and observed consumer preferences. Fuel Cycle helps brands connect with their customers…

Pipeliner Partners with Colleges to Launch Technology in Sales Higher Education Council

Pipeliner CRM hosted the inaugural meeting of the Technology in Sales Higher Education Council at the Jonathan, Club in Los Angele. The founding schools include: Bradley University, California State Poly-Technical University Pomona, DePaul University, Indiana University, North Carolina A&T University, Texas State University, Texas A&M University, Texas Tech University, University of Houston, University of Texas at Dallas, University of Texas at Tyler, Winona State University. These schools met and agreed to…

Data-Driven Marketers Head to the Cloud

In the past year, the phrase “data-driven” has appeared within the context of almost every marketing discussion. But for marketers to truly realize the promises of big data, they need visibility into all customer interactions, behaviors and motivations — across every single touchpoint. But bringing all marketing insights into one view is arguably the biggest challenge. Most are staring down mountains of data silos, with a great deal of uncertainty around the accuracy of the analytics that they are getting from separate…

For Good Measure: Your TV Ad Numbers Don’t Lie

Since the dawn of the technological revolution, we find ourselves in, the traditional television network operators have been caught out by disruption, and more recently, by fragmentation and market saturation. Netflix now counts 139 million subscribers globally, whilst addressable and box sets are becoming players in a market once dominated by incumbent cable companies and terrestrial networks. Even with traditional linear TV, viewers have an abundance of choice when it comes to channels and content, thanks to free-to-view…

How to Win over Customers with Ad Tech

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…

5 Steps to Onboarding Your New Customers to Make Them Stay

If you think customer onboarding is not something your business needs, you are probably sadly mistaken. Whether you sell books or SaaS-based tools, how you make feel your clients when they make their first steps is just immensely important. Why, I hear you ask? Well, for a couple of reasons. First of all, a poor onboarding experience is a common reason for customers to churn and start looking for better options. They might not feel like they are getting the assistance they need or they simply don’t understand how to…

Selecting a Solution: Three Challenges Facing Sales Enablement Professionals

Sales Enablement technology provides valuable opportunities for sales associates to keep up with increasing demands and to scale as the business grows. Tad Travis, Director at Gartner Research, is an expert in this area. He previously served as a customer success manager and application architect at Salesforce before spearheading the CRM sales research agenda at Gartner. Through the years, Travis has seen both the supply and demand side of sales, discovering firsthand what sales technology is most effective. Read More: …

A Guide to Understanding MarTech AI Lingo

Artificial Intelligence (AI) has become a popular buzzword across all industries. Many people are familiar with this trend, however, the technical jargon and never-ending developments in AI can confuse even the most tech-savvy person. For marketers, AI is an important tool for efficiency and productivity. But which technology is the best to invest in? If you scroll through the internet you’ll find numerous articles describing AI marketing products. Instead of getting lost or overwhelmed by the lingo, take a step back and…

Best Practices for Using LinkedIn Live

LinkedIn recently announced LinkedIn Live, its version of live streaming. The option to broadcast real-time video comes 18 months after the professional social network introduced video to its site. According to TechCrunch, video has been the fastest-growing medium on its platform. LinkedIn Live provides a significant opportunity for people and organizations to broadcast live video to select groups on a more global scale. Live stream examples include sharing conferences, product announcements, behind-the-scenes tours, and…

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you call it. It’s the week where we get all of our field-facing commercial teams together for a big pep rally to start the year. The elaboracy of the week can vary from a basic couple days of meetings to a full-blown production with everything from car giveaways, to one-hit-wonder bands who have managed to hang on doing corporate gigs. Depending on your size and scale — and culture — either can be appropriate, and the…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Why Bot-Driven Email Data Solutions are Problematic

Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on March 31. For the uninitiated, much to the frustration of privacy-minded individuals, email panel data broke down behaviors of real people and provide information about email engagement, activity and success. The loss of Gmail’s data is especially problematic for vendors who rely on panel data for recipient and engagement information, despite its known shortcomings. They need a new way to provide comparable…

Anomaly Detection on 5G: Possibilities and Opportunities

The much-awaited revolution is nearly here While the 5G PR machinery has been on a roll for a while now, there’s finally a clear picture of when exactly we can expect the technology to hit our shores. Come March 2020, and India will be witness to the latest advancements in cellular technology, entailing some very impressive features and benefits. As the world has moved from connected devices to cars and further onto factories, the need for enhanced communication technology has amplified multiple fold. The introduction of…

How Moz’s New Domain Authority Takes Aim at Spam

When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as most marketers: spam was a mostly harmless annoyance to webmasters and was directed primarily at search engines such as Google. However, with the launch of Link Explorer (our new link index) in 2018, I became acutely aware of the impact of link manipulation — not just on search engines, but on webmasters and marketers in ways not yet fully articulated. The negative impact of link manipulation on the web Link…

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…

Why Has Zuckerberg Taken a Bold Stride Towards Becoming a ‘Privacy-Focused’ Platform?

For some, Mark Zuckerberg’s recent declaration that Facebook will be transformed into a ‘privacy-focused’ platform will be perceived as a tactical masterstroke. Not only does it address concerns around data privacy, but this new direction also protects the social giant against any potential legislation on the horizon. Lawmakers who have been applying pressure on companies, including Facebook, to tighten up on the content that is shared in the digital sphere will likely be appeased by such an evolution of how the core…

Understanding the Differences in Quantitative and Qualitative Data Sets

In order to properly market to your audience and get buy-in from relevant stakeholders, you need to have data that supports your decision to move forward with a new campaign, implement a new automation system, etc. With the abundance of statistical measurements that can be used to make a decision, it’s best to separate the data into two categories — quantitative and qualitative — in order to avoid confusion, better segment data for analysis and draw appropriate conclusions.  Qualitative vs Quantitative Data Quantitative…