Banner Before Header

Bit by Bit, Moving Away from Goo.gl

Last Week Google Announced That It Is Shutting Down Its URL Shortner Goo.gl. We Must Now Move to Greener Pastures, Says Competitor Bitly You must have heard that Google goo.gl URL shortener will be shut down by 13 April, in favor of dynamic links. Letting go of your favorite URL shortener is hard; imagine going back to (gasp!) sharing longish links with no way to track them and analyze them. Google announced that it will cease service for any new or anonymous users on 13 April. Yet, existing users can continue to use…

The State Of Play With OTT Sports Streaming

The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at…

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with…

Mobile-First Collaborative Learning Platform Hive Learning Raises $ 4.9 Million

Funds Raised Will Aid Hive Learning in the Development of AI-Driven Products, Content Packages, Sales, Marketing, and International Expansion Hive Learning, the mobile-first collaborative learning platform for leaders, teams, and organizations, has raised £3.5 million ($4.9) in a funding round led by the UK's leading venture builder, Blenheim Chalcot. The funds will be used to fuel the company's AI-driven product development and content packages, sales and marketing, and international expansion through strategic…

Forget Mobile First, It’s Now Social First

If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term “mobile first.” In 2018, where in the US, we are rapidly approaching 200 million social network users (only 32 million behind the entire US TV audience and more than double the number of adult magazine readers, according to eMarketer), we find ourselves at a pivot point in digital marketing planning and execution. Forget mobile first; we are now living in a social-first world. The meaning of “social first” Much…

Thunderhead Introduces Intent Analyzer: Unrivalled Customer Journey Intelligence Powered by AI

Intent Analyzer Gives CMOs and CX Leaders a Richer Understanding of Customer Intent Based on a More Complex Analysis of Journey Behavior Thunderhead, the global leader in customer engagement and journey orchestration, announces Intent Analyzer, enabling brands to move beyond customer journey visualizations to uncover an even deeper level of actionable journey intelligence. Intent Analyzer gives CMOs and CX leaders a richer understanding of customer intent based on a more complex analysis of journey behavior, further…

ZineOne Raises $2.5 Million Series A Round Led by Omidyar Network

ZineOne Helps Traditional Brick-And-Mortar Enterprises Re-Imagine Customer Engagement in a New, Real-Time, High-Touch, Digital World ZineOne announced that it has raised $2.5 million in a Series A round led by Omidyar Network, the Silicon Valley-based impact investing firm established by Pierre Omidyar, Founder, eBay. ZineOne is a next-generation customer engagement hub that uses machine learning algorithms to provide banks and retailers with the ability to engage with their customers real-time, in a highly contextual and…

AI-Powered Yotpo Insights Unveiled for Direct Commerce Brands to Analyze Customer Feedback at Scale

Yotpo 'Insights' Runs on Artificial Intelligence to Give Brands the Ability To "Read" User-Generated Content to Facilitate Customer-Centric Business Decisions Yotpo, a leading user-generated content marketing platform, has announced the availability of their new feedback analysis solution “Insights” at Shoptalk, the world’s largest conference for retail and eCommerce innovation. Yotpo Insights enables marketing, customer service, and product teams to better understand customer feedback at scale, with real-time business…

Algolia Acquires SeaUrchin.IO, Bringing Real-Time Search Analytics to 40B+ Queries a Month

Algolia 's Acquisition of SeaUrchin.IO, Adds Deep Search Insights Capabilities and Strengthens Algolia's New Query Analytics and Click Tracking Solutions Algolia, the leading hosted Search & Discovery solution for websites and mobile apps, announced that it has acquired the technology behind SeaUrchin.IO, one of the first platforms built solely to deliver real-time search insights for enterprises. The acquisition complements Algolia's new Search Analytics and Click Analytics solutions, which for the first time give…

Intelligent Automation & Cognitive Systems: A Match Made in Heaven for 2018

If a baby was born in 2016, she would be around two years old now and would have just about enough balance to jump, climb stairs with help, and feed herself with basic accuracy – with of course a bit of chaos thrown in. For data, on the other hand, two years is a very long time. According to IBM, 90 percent of data online has been created since 2016. That is because, in the past couple of years, the number of internet connections and connected devices has proliferated and generated data at a phenomenal rate. At two years…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

NetBase Introduces Next-Generation Artificial Intelligence for Image Analysis

The Next-Generation Artificial Intelligence Delivers the Deepest Insights into Facial Emotions, Scenery, Objects, and Logos NetBase, a global leader in enterprise social analytics, announced its next-generation artificial intelligence (AI) image analysis capabilities. The NetBase next generation AI analyzes visual posts to identify brand logos and keywords to give the most comprehensive view of a brand’s performance. The platform also accurately classifies images by facial emotions, common scenery, and everyday objects to…

talkshoplive Launches the First Ever Live-Streaming Social Selling Network

talkshoplive Video Platform Includes All the Tools and Resources Needed by Vendors  talkshoplive launched an offering for everyone from small business owners to mainstream brands and influencers a platform to create their own live streaming home shopping shows. The first network of social selling shows powered by user-generated content and it is also a full-service storefront and an intimate shopping exchange never before experienced in online purchasing for sellers and buyers. The innovative platform is set…

Interview with Luc Burgelman, CEO and Chairman, NGDATA

"Well-timed and relevant customer connections will reinforce customers’ trust in the brand and allow companies to optimize their customer engagement strategy."Tell us about your role and how you got here. What inspired you to start NGDATA? I have a deep background in artificial intelligence, large data processing and rule-based systems. Before NGDATA, I co-founded Porthus, which delivered cloud-based solutions, a company that IPO’d in 2006 and was acquired by Descartes Systems Group in 2010. At that time, I was EVP global…

Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Data Governance Firm Advances to Business Level Partner Within the Program to Supply Digital Marketers with a Unified Governance Platform, Resolving Campaign Data Issues Prior to Launch Tracking First, a leading data governance and quality assurance company, has joined as a Partner in the Adobe Exchange Partner Program. The collaboration with Tracking First is designed to help Adobe Analytics Cloud users, who can now make campaign optimization decisions. The decision-making would be backed with greater confidence and…

Mapbox Launches Global Reality-Grade AR Location Platform

Mapbox Builds Unique Location Experiences Leveraging Highly Customizable Open Source Buildings Blocks and Flexible Licensing of High-Quality Location Data As static 2D maps fade away with the bezels of mobile phones, the future interfaces for navigation and gaming exist in augmented reality. App developers need new frameworks and reality-grade location data to build the next generation of spatially-enabled augmented reality experiences. Mapbox AR is the first comprehensive toolkit combining AR rendering software with…

Episerver Study: Nine in 10 Consumers Are Comfortable With Brands Knowing More About Them

Episerver's Annual 'Reimagining Commerce' Benchmark Report Reveals That Brands Have Reached a Turning Point in Their Relationship with Consumers Despite 87 percent of online shoppers being comfortable sharing personal information with brands in exchange for a better online shopping experience, over a third feel that brands don't care enough about personalizing their experience, according to a study released recently by Episerver, the company transforming digital experiences. The perceived lack of attention to…

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

A Valentine’s Story: How Brands Can Get Customers to Love Them

Consumers were predicted to spend a near-record $19.6 billion on Valentine's Day, averaging $143.56 per consumer, an increase from last year's $136.57 according to NRF's annual survey. With the focus on indulging loved ones, there’s never been a more appropriate time for brands to focus on their own relationship with consumers. Advice that applies to interpersonal relationships works for brand/customer ones, too. From paying close attention to wants and needs to consistent and effective communication, brands that truly…