"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here.…
Read More...

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What…
Read More...

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS:…
Read More...

New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with…
Read More...

"The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated and brands have trust in the system." On Marketing Technology MTS: Tell us about your role at zvelo and how you got to where you are today.…
Read More...

Bill Masterson, Industry Veteran From Facebook, Twitter, Google And SocialCode, To Lead The New Unit Decoded Advertising, which designed the first truly integrated creative, tech and media process for performance advertisers, has…
Read More...

Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows…
Read More...

The Collaboration With The Addition Of Weibo's Consumer Interest And Hobbies Data Enriches Its Understanding Of Consumer Social Behavior While Chinese consumers are spending more time on digital media, advertisers are also…
Read More...

SaaS Solution Untangles Multi-Tier Channel Visibility Snafus Entomo, Inc, the leading provider of cloud-based Channel Control and Revenue Management (cCRM) solutions, announced that Targus, Inc. has successfully deployed the POS Data…
Read More...

OnlineSales.ai Based Its Award Submission Around A Recent Shopping Campaign It Created For One Of Its Clients, Pipa Bella OnlineSales.ai, a leader in powering online marketing for mid-segment E-Commerce businesses, won the prestigious …
Read More...

The New Name Highlights The Company’s Focus On Developing Software And Services That Bring Greater Transparency And Control To The Programmatic Ecosystem The leading advertising technology provider, Collective is now Visto. The company…
Read More...

Mapp Will Enable Tomorrow TTH And Its Clients To Deliver Relevant, Effective Ads To Customers And Prospects And Take A Data-Driven Approach To Omni-Channel Marketin Mapp Digital announced that Tomorrow TTH, a leading independent…
Read More...

"Great Digital Asset Management empowers a CMO to pull all of that information together and to furthermore understand how their content is really being used." On Marketing Technology MTS: Tell us about your role and how you got here? What…
Read More...

Urban Will Discuss 'AI and the Road to Superintelligence' This November At Fenway Park Localytics, the leading mobile engagement platform, announced that Tim Urban, the creator of the popular long-form, stick figure-illustrated blog Wait…
Read More...

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released…
Read More...