Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

Barometric Division Of AdTheorent Spun-Out As Separate Business

Reorganization of Barometric to Foster Faster Growth & Heightened Product Focus Barometric, the MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, announced parent company AdTheorent, reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and evolution as the dominant player in the ad tracking and measurement space via its revolutionary product offerings. Also Read: …

Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company's offerings by continuing to meet the demands of marketers through the development of multi-channel solutions…

Synapp.io Announces Integration Between DataValidation And PieSync

This Partnership Is DataValidation's Second Integration with a Web-Based Automation Service US-based technology startup Synapp.io announced that it is partnering with PieSync an email list cleaner service and DataValidation and i.e a two-way real-time synchronization platform. Through the partnership, DataValidation gives its users the benefit of streamlining their data across multiple online apps. “We identified a real need for companies and marketers alike to have their most current data validated and synced to…

Lead Liaison Debuts Standalone Event Lead Capture And Management Solution

Lead Liaison, Debuts a Standalone Solution to Help Capture and Manage Leads at Marketing Events, Powered by GoCapture Lead Liaison announced a new event lead management solution powered by their event lead capture app, GoCapture!. Previously, GoCapture! was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA). Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or marketing…

BirdEye Cracks Down On Review Authenticity

BirdEye's New Measures Ensures that Reviews Contain Quality Content from Verified Users Customer experience leader BirdEye announced that it has enhanced its platform to further safeguard review authenticity. The new features include stricter user authentication, review content relevance requirement and spam and slander detection algorithms. To step up user authentication, BirdEye now requires a verified social login from anyone attempting to write a review on a BirdEye business profile. Customers can write out their…

Adaptive Insights Accelerates Adoption of Business Planning Cloud

Adaptive Insights Crosses $100 Million During a Year of Growth and Acclaim, Adds More Than 500 Net New Customers, Expands Leadership Team Adaptive Insights, powering a new generation of business planning, hit revenue, customer, and product milestones in its fiscal 2018 year ending January 31. The company passed the $100 million revenue threshold and added more than 500 net new customers as organizations of all sizes embrace a new generation of business planning with Adaptive Insights' Business Planning Cloud. Among the…

Meredith Corporation And Magenta Launch Fortune Italy

Fortune Italy Will Include Features From the US Edition of the Magazine, as Well as Original Content From Its Staff in Italy Meredith Corporation, one of America's leading media and marketing companies, and Magenta, a young and dynamic content factory, launch Fortune Italy, it was announced recently. The magazine will be distributed in Italy, Switzerland and Montecarlo, and will cover a range of topics from the economy and politics, to technology, startups and innovation. Through a license agreement with Meredith…

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Analytic Partners Top Ranked in Strategy Category Analytic Partners, a global leader in marketing analytics, announced that it has been named a Leader in "The Forrester Wave: Marketing Measurement and Optimization Solutions, Q2 2018" report by Forrester Research. Analytic Partners was also top ranked in the report's Strategy category among all vendors. Also Read: Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany  The Forrester report states that Analytic…

Promo Integrates Shutterstock to Become the Video Creation Platform With the Largest Video Library

With Promo, Businesses Can Create Video Ads Quickly, Easily and Affordably, That Can Compete With the Big Brands Slidely the maker of Promo, the #1 video creation solution for businesses, announced a new content integration with Shutterstock Inc., adding more than nine million premium quality videos to the Promo video platform over the next few months. Shutterstock is a leading technology company offering a creative platform for high-quality imagery and music, tools and services to businesses globally. Promo makes…

Nielsen CGA Announces Launch Of Check-Level Data For Chain And Independent Bars And Restaurants In The US

Nielsen CGA Is Able to Help Clients Better Understand the Dynamics of Their Brand's Sales Throughout the Day Nielsen and CGA Strategy Ltd., through their Nielsen CGA joint venture, announced the launch of Check-Level Insights Pool (CLIP) data. This first-to-market offering will provide transaction-level insights around sales performance in both chain and independent bars and restaurants across the U.S. beverage alcohol market. Building onto Nielsen's on-premise and off-premise measurement services, Nielsen CGA's CLIP…

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

WalkMe Launches Growth Edition Solution for SaaS and Web-Based Companies

World's First AI-Powered Digital Adoption Solution to Accelerate Customer Retention and Growth WalkMe, the leading digital adoption platform and one of the fastest-growing software companies globally, announced that it has launched WalkMe Growth Edition, an AI-powered solution specifically geared towards customer-centric growth companies. Using WalkMe Growth Edition, SaaS and web-based companies can analyze, predict and take action on user behavior, resulting in greater customer retention and business growth. WalkMe…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

Velocidi Acquires ShiftForward; Becomes the World’s First Private Customer Data Platform

Industry's First Private Customer Data Platform Gives Marketers Access to a Complete, Real-Time View of Every Campaign Combined with Customer Data Velocidi becomes the world's first private Customer Data Platform (CDP) by acquiring ShiftForward, a leading marketing automation and data platform company. Brands can now protect billions of customers by keeping precious data safely on a private, in-house CDP rather than relying on marketplace platforms on the public cloud. Velocidi, already a powerful customer data…

Vivial Releases White Paper on Consumers’ Changing Marketing Needs

Content Includes Tips and Solutions to Help Companies Effectively Reach Audiences in Today's "Now" Society and Provides Innovative Digital Solutions to Advertising Partners Martech company Vivial released its latest digital marketing white paper, Marketing in the Age of Dwindling Attention Spans, which looks at the ways consumer behaviors are changing and how this impacts the businesses that are trying to capture their attention. The white paper addresses strategies companies should adapt to remain relevant in today's…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

I-COM Announces The 2018 Award Winners at I-COM Global Summit

IBM, Omnicom Media Group, Barclaycard and Mindshare Were Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain. The I-COM award winners were announced on April 10, during one of the most anticipated parts of the I-COM Global Summit 2018: the I-COM Gala Awards Dinner. The 9th edition of the world's leading marketing data & measurement strategy event is being held in San Sebastian, Spain, gathering the brightest of the Smart Data Elite to discuss and network under the…

CAKE by Accelerize Introduces Data-Driven Attribution Technology

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital marketing software division CAKE announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. Leveraging advanced algorithms and machine learning, the DDA modeling and MTA scoring extend the marketing intelligence technology…

Cisco, Olav Thon Gruppen, Samsung, Moleskin Among the Winners of 2018 Markie Awards

Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their customers, Oracle announced the winners of its customer experience awards, including the coveted Markie Awards which have recognized innovation and excellence in modern marketing for more than a decade. Also Read: What Happened At Oracle’s Markie Awards Last Year? The awards cover 36…