Less than two months ago, LinkedIn had introduced native video in the LinkedIn Feed and the response to that was overwhelmingly positive. However, marketers were awaiting the release native video ads. LinkedIn announced the launch of their…
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Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to…
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AdMediary has surpassed 100,0000 investor leads generated on a cost per acquisition basis making it the leader in online performance marketing  In less than two years of marketing and technological expansion within the finance…
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"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On…
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Bonnie Crater President and CEO, Full Circle Insights "It's very important to focus on acquiring the most complete and accurate marketing data you can. If the data is incomplete or inaccurate, neither the human nor the machine will draw…
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Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of…
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Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the…
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Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced…
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Two New Additions Brings The Total To Eight Active Advisors On Its Current Board ScribbleLive announced two new appointments to its board of directors: Adam Howatson, Chief Marketing Officer (CMO) of OpenText; and Janis Lindenbergs,…
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Leading Email Agency Praised for Platform Expertise, Partnerships, Innovation and Robust Services For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email…
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A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and…
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Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Econsultancy AdRoll, the performance marketing platform, has published its 2017 State of…
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Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), partnered with Allocadia, experts in Marketing Performance Management, who together, share a common vision to help marketing operations (MO) leaders optimize marketing spend…
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"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role…
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Cambridge Analytica's brand-focused division, CA Commercial, announced the launch of its new TV targeting product SelecTV at Advertising Week in New York City. SelecTV offers 100 percent target audience density through the…
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Latest Update Delivers Host Of Crucial GDPR Compliance Enablers Celebrus has announced general availability of the latest release of its leading enterprise Customer Data Platform (CDP). Offering an accelerated journey for organisations…
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"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got…
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Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with…
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The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it…
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