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J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud

Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power's world-class car-buyer intelligence and insights. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

InMoment Picks Up Hat-Trick of Client Award Nominations for CX Innovation

Prestigious UK Awards Celebrate Leadership in Customer and Employee Experience The UK Customer Experience (CX) Awards announced that three of InMoment’s clients have been selected as finalists in this year’s annual awards. As one of the industry’s most prestigious CX events, the awards recognise inspiring organisations that are delivering outstanding experiences. InMoment is an established leader in customer experience intelligence. Big Yellow Self Storage, Midcounties Co-operative, and Revolution Bars Group have all…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

Amazon Could Completely Move out of Oracle’s Database Software by 2020!

According to Recent Reports, Amazon Could Phase out of Oracle's Database Software by 2020. This News Has Stirred the Information Technology Industry and Has Engaged Amazon and Oracle in a War of Words Amazon is emerging to be one of the biggest Data Center Providers, globally. This is converting several of Amazon’s longterm suppliers into rivals. Oracle is one of them. Both the companies might part by 2020 as Amazon is migrating most of its infrastructure to Amazon Web Services. Discontinuing its association with…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

SRAX Bolsters Blockchain Initiative, BIG Platform; Hires David James Stewart as VP of Business Development

Social Reality, Inc. announced the appointment of David James Stewart as vice president of business development to drive its blockchain identification graph technology platform, BIG. Stewart brings more than 15 years of digital media experience to SRAX and the BIG Platform. In his new role, Stewart will lead efforts to partner with brands and agencies seeking access to transparent, consumer-verified data to better reach and serve audiences, as well as third-party applications to learn more about their customers and earn…

Keith Block Promoted to Co-CEO of Salesforce, Reporting to the Board of Directors

Salesforce, the global leader in CRM, announced that the company's Board of Directors has promoted Keith Block to co-CEO. Block now reports to Salesforce's Board of Directors, and remains a member of the board. Block served as Salesforce's Vice Chairman, President and as a Director since joining the company in June 2013, and most recently served as the company's COO since February 2016. "Keith has been my trusted partner in running Salesforce for the past five years, and I'm thrilled to welcome him as co-CEO," said …

New ABM Converter Solution from CaliberMind Turns Your Marketing Automation and CRM into an Account-Based Marketing Machine

CaliberMind Brings New ABM Solution to Market for Companies Looking for a Better Approach to Run Account-Based Marketing Alongside Their Demand Generation Programs at a Fraction of the Cost CaliberMind, the leading B2B marketing analytics and attribution solution, announced at the Flip My Funnel conference the public release of its patent pending new ABM Converter after being in beta for a few months with select customers. The new ABM Converter enables marketers to repurpose their existing CRM & Marketing Automation…

Wochit Partners with Newsflare, Grows Library of Pre-Cleared Assets by Adding Over 10,000 Newsflare Videos From Around the World

Platform Users Throughout the Americas to Benefit from Vast Array of Eyewitness Videos Provided by Global Network of Contributors Predictive video creation platform Wochit announced that content from Newsflare, provider of viral and breaking news videos to media and news organizations around the world, will now be available in the platform’s expansive library of pre-cleared assets. The deal brings Wochit users in North and South America access to Newsflare’s archive of video content shot by amateur and professional…

MessageBird Introduces Programmable Conversations

New Omni-Channel Messaging Solution to Unify the World's Most Popular Communications Channels through a Single API MessageBird, the Amsterdam-based cloud communications platform company, announced Programmable Conversations, the API for unifying customer interactions across multiple channels into a single conversation thread. By consolidating a customer's entire communication history, enterprises can create rich customer profiles and deliver the ultimate personalized customer experience. Starting today, enterprises can…

Facebook Upgrades Metrics for the Video

Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance It with User Consumption Behavior Facebook announced that its new video metrics features are going to make an entrance soon. The goal is to help businesses understand how people can respond better to Facebook videos and not limit it to only viewership numbers. The metrics which will be introduced soon to public look forward to incorporating additional information like unique video views, the…

Nielsen’s Connected Partner Program Becomes The Industry’s Largest Curated Partner Community For FMCG Retailers And…

Nielsen Launches New Web-Based Resource to Simplify Connections for FMCG Community Nielsen announced an expansion of its Connected Partner Program member roster, inducting three new companies into its partner ecosystem. The newest crop of partners are ChannelAdvisor, IndoorMedia (an RTUI company) and SimilarWeb, growing Nielsen's Connected Partner community to approximately 50 active partners. With these additions, Nielsen's Connected Partner Program is now the industry's largest curated community of partners for…

Bidalgo Hires Nir Ackerman as CFO to Help Steer the Company Through Rapid Growth

Veteran CFO Hired as Company Delivers 8th Straight Year of Increasing Revenue Bidalgo , a leading provider of ad creative automation software and services for app marketers, announced it has bolstered its executive team with the addition of Nir Ackerman as Chief Financial Officer. With more than 8 straight years of year-over-year growth, Bidalgo has brought in Mr. Ackerman to oversee all of the company’s financial operations as it enters the next phase of its growth. “These are incredibly exciting times to be involved…

Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data

Program Driving Measurable Sales Lift from Influencer Marketing Carusele, a leading influencer marketing agency, announced a new optimization strategy for influencer marketing: Conversion Optimization. Carusele programs for e-commerce brands can now be optimized in real time based on constant feedback of real-time sales data. This is the latest step Carusele is taking to drive measurable, predictable business results from influencer marketing. "For too long, influencer marketing has been about faith that the branded…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

Bloomberg Unveils ad.apt, a New Display Ad Format

With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, a new display ad format that introduces innovative ad solutions in display advertising. ad.apt leverages Bloomberg’s unique data, content and design footprint, enabling the company to convert a simple set of brand elements into a host of high-impact, natively designed formats. ad.apt allows advertisers to submit a headline, subhead, logo, brand images, video and a call to…

Why RCS Could Sound the Death Toll for Mobile Apps

In the age of the 24/7 consumer, the smartphone has become an essential tool, enabling us to achieve an ever-expanding range of tasks while on the go; from banking to shopping to booking a holiday. Therefore, as consumers our never-ending quest for convenience means we naturally gravitate towards apps or services that make our lives more efficient and convenient. This trend is changing the way we use smartphones. Mobile app use is in decline and the types of app we most frequently use is evolving. We’re now spending…

Apester Launches a Story Suite for Online Publishers and Businesses

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands are now able to produce Instagram-like stories in minutes and seamlessly blend them into their sites without any need for a designer. Brands can distribute their stories across their online properties with the Story Strip, a carousel of your site's live Stories, located at the top of an…

TapClicks Shortlisted for 2018 SaaS Awards

International Software Program Announces Finalists TapClicks is a finalist in the 2018 Software-as-a-Service Awards Program in three categories: Best SaaS Product for Business Intelligence or Analytics, Best UX/UI/Design in a SaaS Product, and Best SaaS Product for Sales / Marketing. With awards for excellence and innovation in SaaS, the Software-as-a-Service Awards Program accepts entries worldwide, including the US, Canada, Australasia, UK, and EMEA. The SaaS Awards program is now in its third year of recognizing…