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TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

Facetune2 Joins the Google Play Store, Following the Incredible Success of iOS App

Popular Photo Editor by Lightricks Isn't Just for iOS Users Anymore Lightricks, developers of award-winning apps designed to bring creativity to everyone, announced today the company is making the next generation of its celebrated app, Facetune2, available to Android users. The new availability on the Android Platform will empower every smartphone user to achieve their professional-grade photo-editing goals from the palm of their hand, further fulfilling the company's mission to democratize creativity. Facetune2 is…

New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million Amazon customers…and growing. Amazon advertising is one of the fastest-growing, most powerful marketing platforms available in the digital ad space, but success is more complicated than simply creating a campaign, with options like Amazon Sponsored Products, Amazon Stores and a long list of other features that can be difficult for marketers to master without expert help.…

Decibel Builds Integration with Adobe Audience Manager

Marketers Are Now Able to Target Customers Based on Their Digital Experiences Decibel, a leader in digital experience intelligence for enterprise businesses, announced at Adobe Summit EMEA a new integration with the Adobe Experience Cloud. In addition to existing integrations with Adobe Analytics, Adobe Target and Adobe Launch, Decibel has now added an integration with Adobe Audience Manager. The new product integration will allow marketers to activate the metrics from a visitor’s Digital Experience Score (DXS) in…

New SMG Research Evaluates How Blockbuster Premieres Impact the Movie-Going Experience

Summer blockbuster season is upon us, and Service Management Group (SMG), a global customer experience management, employee experience and brand research leader, has evaluated how blockbuster premieres impact the customer experience for movie-goers. To get a read on what movie-goers thought of the in-theater experience during blockbuster premiere weekends, SMG used its customized market intelligence tool BrandGeek to capture real-time behavioral data that’s linked to consumer feedback. The research uncovered three key…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

iGeolise Raise £3.2 Million Investment for Their Location Search and Mapping API

Geo API Provider Gets Backing From Sustainability-Focused Investment Firm ETF Partners iGeolise announce £3.2 million funding from ETF Partners. iGeolise are the creators of the TravelTime platform, an API and business analytics solution that uses travel time data to help users make more informed location-based decisions. The API helps users answer the question "How far can I travel within X minutes?" by mapping where's reachable in a time limit. It instantly calculates…

Brightlink Releases CPaaS Platform 2.0

New Platform Extends Access to Communications Capabilities through Pre-built Tools and APIs Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, has made it easier for businesses to integrate communications capabilities into their customer engagement strategies through the 2.0 release of its Communications Platform as a Service (CPaaS) Platform. Prior functionality in Brightlink's CPaaS Platform available via the Brightlink Phonebook is…

Xandr Creates Community

Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment. Community is built on Xandr’s powerful technology and consumer insights, enabling buyers and sellers to drive better business…

Brightcove’s Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costs

An End-To-End Solution, Brightcove Live Increases Value by Simplifying Workflows and Enabling Greater Reach to Users Globally Brightcove Inc., the leading provider of cloud services for video, announced new features and functionality for Brightcove Live, once again pushing the envelope and establishing a best-of-breed user experience. The award-winning Brightcove Live solution enables broadcasters, publishers, brands, and enterprises to deliver and monetize live video at a low cost with the flexibility to scale with…

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media

Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most…

All New Box Relay to Simplify and Accelerate Business Processes Across the Extended Enterprise

Box, a leader in Cloud Content Management, announced the all new Box Relay to simplify and accelerate business processes across any organization’s extended enterprise of employees, partners and customers. The new Box Relay features a powerful new workflow engine, simplified user experience, and a rich menu of triggers, conditions, and outcomes that will make it easier than ever to automate processes around content and improve efficiency without intensive IT support. “The new Box Relay brings powerful automation to improve…

Nimble Migrates its Award-Winning Small Business CRM to Microsoft Azure, Bringing Relationships to the Center of Office 365 Workgroups

Azure Migration Speeds Time to Market for Nimble 5.0 Release, Which Delivers Team Relationship Management for Microsoft Office 365 Customers Nimble — The Simple, Smart CRM for Office 365 —announced the migration of its market-leading SaaS CRM from Amazon Web Services (AWS) to Microsoft Azure. The migration, completed in less than four weeks without a hitch, enables Nimble to tap into Microsoft’s world-class Azure platform and partner ecosystem to scale. With Microsoft as a global Nimble reseller, and promoting it as the…

Avtex and NuSoft Solutions Combine to Create Microsoft Business Applications Powerhouse

Avtex and NuSoft Positioned to Drive Continued Innovation and Deliver More Impactful Solutions and Services to Clients Avtex, an end-to-end Customer Experience (CX) consulting firm, announced its acquisition of NuSoft Solutions, a Detroit-based leader in digital consulting solutions across the Microsoft ecosystem. “I’m excited for our clients, teammates, and partners, as Avtex is uniquely positioned as the nation’s leading Customer Experience solutions provider; I can’t wait to see all the amazing customer solutions our…

Copper Announces New CEO, Eyes International Markets & Expansion

Fast-Growing CRM Company Copper, Now With More Than $100 Million in Venture Funding, Welcomes Dennis Fois to the Executive Team Copper, a Google Cloud-recommended CRM for G Suite, announced that industry veteran Dennis Fois will join the company as its new Chief Executive Officer. Fois joins Copper from NewVoiceMedia where he led the company through a successful acquisition by Vonage. His experience in international markets will help as Copper continues to expand globally and reimagine a new industry-standard for CRM.…

JOANN Stores Partners With Impact Analytics to Generate Immediate EBITDA Impact Through Promo Optimization

Craft Icon Enters Retail Analytics Partnership With Impact Analytics to Drive True Incremental Value Though Promo Optimization JOANN, the nation's leading craft and fabric specialty retailer, has partnered with Impact Analytics to drive incremental EBITDA impact through promo optimization. Impact Analytics is one of the fastest-growing Advanced Analytics and AI-infused SaaS companies in the US. Impact Analytics is deploying its proprietary open-source product, Promo$mart, at JOANN to help Category Managers analyze…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

Dynata Organizes for Future Growth

Newly Created Unit Accelerates Product Innovation and Development of First-Party Data Solutions for Marketing Services, and Operational Realignment Strengthens Customer Experience Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders. Dynata's recent strategic mergers and acquisitions, new brand identity, and organizational realignment, have established the scale and capabilities necessary to…

NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business

The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part of Its Latam Growth Strategy NativeX,  the US-based performance-first mobile advertising company, announced the opening of a new office in Brazil as it looks to build on the growth of its mobile advertising business in Latin America. Latin America is already the 4th largest ad market in the world, and according to new research from eMarketer, mobile ads will account for nearly two-thirds of the total digital…

SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

Powerful Combination Expands Sugar Platform to Relentlessly Drive Relevant Customer Experiences that Create Customers for Life SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. @SugarCRM announces the acquisition of leading marketing automation provider, @Salesfusion, empowering customers to build stronger customer…