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5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is…

Marketing With AI/ML in Mind During the Coming Year

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could my organization collect? Once you have determined the data you have access to, you can begin to look at how Artificial Intelligence and Machine Learning can generate value for your organization. The algorithms used in AI and ML need a large amount of data and a relatively continuous stream of new data — usually the more, the better. Data…

How Machine Learning Can Help Increase Your Customer Base

I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if I required (even deserved) human attention. The bot did a great job of responding to my questions and masquerading as a human, for the most part. By the end of the interaction, the bot deemed me a likely-to-buy visitor and set me up on a call with a human. Though I fully understood that I was interacting with an artificial assistant, the process was seamless and sensible. When considering tech…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…

LogMeIn Delivers Proactive AI & Universal Language Capabilities with New Bold360

Proactive, Multi-Lingual AI Brings the In-Person Customer Experience to the Digital World LogMeIn, Inc. delivered the next wave of intelligent customer engagement by adding proactive AI and language features to the Bold360 platform. LogMeIn has taken the world-class attributes of Bold360 and created an even more powerful solution with expanded use cases designed to help companies build a highly personalized and relevant customer experience across the digital journey. Bold360 anticipates customer needs and promotes…

TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…

Industry First: Genesys Debuts Fastest, Most Accurate AI-Powered Forecasting and Scheduling Service for Better Workforce Management

Winter Innovations Include Hundreds of Features and Services Grounded in AI and Automation for Better Customer Experience and Increased Employee Engagement and Efficiency Genesys, the global leader in omnichannel customer experience and contact center solutions, introduced the industry's first forecasting and scheduling service for workforce management powered by artificial intelligence (AI). Now businesses can use AI to predict the best possible staffing schedules with unprecedented speed and accuracy, saving time and…

Customer Service is About People — Not Bots or AI

 Even in today’s hyper-connected world, we become easily dissociated. As we interact more and more with technology, we do it less and less with other humans. Don’t get me wrong, I’m not about to share my nostalgia about the good ol’ days. This only turns into a real problem when we forget about the simple things, like the power of empathy. And when that happens, truly understanding and helping each other become the hardest things. Customer Service Solutions: Myths and Truths Truth: If you set realistic goals and find a…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

comScore Brings Its Core Digital Data into a Single, Unified View

Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface. The new enhancements to Explore offer…

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s platform — saving…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Clarabridge Announces C3 Europe Customer Awards and Groundbreaking Solution Updates

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands. @Clarabridge congratulates all the C3 London award winners! The London-based event, which combines keynotes, interactive workshops and conference sessions, brought together customer experience…

[24]7.ai CEO PV Kannan Honored by Goldman Sachs for Entrepreneurship

Kannan Among 100 Most Intriguing Entrepreneurs at 2018 Builders + Innovators Summit Goldman Sachs is recognizing Chief Executive Officer PV Kannan of 7.ai as one of the 100 Most Intriguing Entrepreneurs of 2018 at its Builders + Innovators Summit in Santa Barbara, California. "I am honored by this recognition," said Kannan. "Consumers are demanding better experiences from the companies they do business with, and at 7.ai, our mission is to make it simple for consumers to connect with companies to get things done. Using…

Bringing Collaboration to the Midmarket

Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about digital transformation, cloud storage and the development of online file sharing solutions, many individuals still store files locally on personal computers by default. Although this practice is beginning to change, there is a steep learning curve around the issues the midmarket contends with. Midmarket organizations struggle with secure collaborative content practices. While…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…