TripAdvisor Introduces TripAdvisor Connect, A Data Offering for Advertisers to Reach, Engage and Activate High-Intent Audiences…

Guided by TripAdvisor Member Data, New Solution Helps Advertisers Activate Custom Audiences Engaged with the Brand on Channels like Facebook and Instagram TripAdvisor, the world's largest travel information platform, announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram. This off-platform media solution is guided by traveler and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor's website and app. TripAdvisor Connect helps…

Orange Leaf’s Off-Premises Sales Success

Taking Froyo and Treats Outside the Store Is Proving Beneficial for the Brand Orange Leaf is taking full advantage of the demand for off-premises food by putting a strong focus on Catering and Mobile Delivery over the past year. This year, Orange Leaf is up 68% in off-premises sales compared to 2018. Strategies to expand their online catering presence, get into schools, and elevate third-party delivery partnerships have been a driving force for this increase. Orange Leaf's…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS & Reverse CRM

Sales Enablement Is Becoming an Imperative for Businesses of All Sizes According to Gartner Who Reports 74% of Organizations Increased Their Budget for Digital Sales Enablement Last Year iFOLIO, an Atlanta based tech firm, announces in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

OutboundEngine Launches Social Ads to Level the Playing Field for SMBs on Social Media Platforms

‘Done-for-you’ social media advertising puts targeted advertising in front of Facebook and Instagram customers OutboundEngine, a marketing technology startup, announced the launch of its latest innovation to its digital marketing platform, OutboundEngine Social Ads. A full-service platform, Social Ads simplifies the process of social media advertising by setting up, managing and targeting social media ads for small and mid-size businesses (SMBs). Marketing Technology News: Location, Location, Location: CompTIA Tech…

iFOLIO Announces Digital Platform for Sales Enablement that Delights Buyers and Sales Users with SMS and Reverse CRM

Sales enablement is becoming an imperative for businesses of all sizes according to Gartner who reports 74% of organizations increased their budget for digital sales enablement last year iFOLIO, an Atlanta based tech firm, announces today in Times Square, proprietary SMS sales tech & Leaderboard with new clients including Zoo Atlanta, The Atlanta Falcons NFL, and Now Corp. iFOLIO delivers a powerful proprietary digital portfolio platform that is Digital Marketing on Steroids. iFOLIO is effective because it is…

Omnipresence Brings Novel Customer Experiences to the Med Device Industry

Indegene launched its Customer Experience Management (CXM) Platform to the med device industry at the recent MedTech Conference. To showcase what it could mean to deliver novel customer experiences (CX) when using Microsoft technologies, an AI Ice Cream Bar analysed both facial features and emotions using Azure Cognitive Services to personalize the delegates' experience. Omnipresence's "best predicted experience" and "deep customer graph" capabilities were configured for this purpose which came in the form of a…

Luxury Institute: The Rising Tide of Advanced Personalization

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalization. Personalization is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that personalization helps advance customer relationships; 85% state that customers now expect it, while 88% cite delivering better customer experiences as the key success…

The Cyberthreat Handbook: Thales and Verint Release Their “Who’s Who” of Cyberattackers

In our hyperconnected world, threat intelligence is crucial to our ability to better detect and prevent cyberattacks. This is the purpose of The Cyberthreat Handbook produced by Thales and Verint to provide insights into the most significant groups of cyberattackers through detailed rating cards Powered by the cutting-edge technologies and products of Thales and Verint, the two companies are pleased to present The Cyberthreat Handbook, a report of unprecedented scope designed to provide a classification and basis for…

Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2

Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that its Basis software scored the No. 1 position for the Demand Side Platform (DSP) and Video Advertising categories according to G2’s Fall Grid report. G2 also listed Basis as a Leader in the Cross-Channel Advertising and Mobile Advertising categories. “Centro’s Basis is a Leader in our Fall 2019 Grid Reports for Demand Side Platform, Video Advertising, Cross-Channel Advertising and Mobile Advertising…

The National Football League and OverTier Expand Partnership

Multi-Year Agreement Significantly Broadens OverTier’s Rights to Operate NFL Game Pass Worldwide The National Football League (NFL) and OverTier, a Bruin Sports Capital (Bruin) company, announced an expansion of their partnership for OverTier to operate NFL Game Pass, the league’s premium subscription OTT service. Since 2017, OverTier held the rights to operate NFL Game Pass in Europe. The new agreement now brings the service to a combined 181 countries and territories worldwide including Australia, Brazil, Hong Kong,…

IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom

New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact of traditional and addressable media through the better use of data. Kinesso will do so by creating new software and products that deliver data trust and security tools, data-driven campaign optimization, and precision audiences. Kinesso will be comprised of Cadreon, IPG’s addressable…

Location, Location, Location: CompTIA Tech Town Index Identifies Top Places to Work in IT Across the UK

Manchester tops the list in new report IT workers in the UK have more opportunities than ever to develop their careers, no matter where they reside, with top tech towns identified in every corner of the country, according to a new report released today by leading IT trade association CompTIA. According to the CompTIA UK Tech Town Index – a first-of-its-kind examination of IT employment opportunities in more than 200 towns and cities in the UK – Manchester is the number one place for IT pros in the UK. Marketing…

6sense Launches Account Based Retargeting

Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad engagement capabilities, Account Based Retargeting represents yet another way customers can connect the rich insights within a 6sense segment to any activation channel. 6sense customers can now create smart, dynamic audiences in platforms like Google Ads and Display &…

Leaders Appoints Blackbird as Video Production Partner for Leaders Week London 2019

Blackbird plc, developer and seller of the market-leading cloud video editing platform Blackbird, has been appointed video production partners for Leaders Week London 2019. Each year, Leaders Week London brings together around 3000 leaders in sport, technology and entertainment for a series of knowledge-sharing, experiential, networking and social events. Director level executives from global brands, broadcasters, clubs, franchises, leagues, federations, agencies and industry service providers will attend the 'Experience…

Signifyd Launches Customer Advisory Board to Help Retailers Navigate the Digital Future

Samsung, Rite Aid, TUMI, Stance, Boardriders and Crown & Caliber will provide insights to retail challenges in the age of Amazon Signifyd announced the formation of its Customer Advisory Board, an array of forward-thinking retailers who will help chart the course of the company’s innovation as it continues its mission of providing fearless commerce around the world. Signifyd has built its success on customer compassion, bringing the voice of the customer into every decision, feature and product the company…

Talkdesk Receives Product Line Strategy Leadership Award from Frost & Sullivan for its Enterprise Cloud Contact Center

Talkdesk's High Scalability and Ease of Deployment Boosts the Overall User Experience, While Lowering the Cost of Ownership Based on its recent analysis of the North American cloud contact center market, Frost & Sullivan recognizes Talkdesk, Inc. with the 2019 North American Product Line Strategy Leadership Award for developing the Talkdesk Enterprise Cloud Contact Center. Talkdesk is built on microservices architecture and designed to prioritize flexibility, scalability, security, and ease of use. Talkdesk's…

SiriusXM and Pandora to Launch Inaugural ‘Sway Fest 2019’

Live Broadcast Event Curated and Hosted by Sway Calloway of SiriusXM's Shade 45 Block Party to Be Held on the Streets Outside of Pandora's Oakland Headquarters with Community Participants and Special Guests to Be Announced Four-Hour Special Will Broadcast Live on Eminem's Shade 45 Channel on SiriusXM Oakland, CA native Sway Calloway returns to his roots on October 18 for the first ever 'Sway Fest 2019,' which will bring together celebrities, local leaders and special guests in a celebration of hip-hop, community and…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

DigitalAMN Completes First Investment into Project JAM

Digital Asset Monetary Network, Inc. or “DigitalAMN, a Public Accelerator-Incubator (“PAI”), announced, that DigitalAMN has completed an initial investment into Project JAM, Inc. (Justice For All Musicians (“Project JAM” or “JAM”)), the blockchain component, social media platform – focused on bringing fairness and transparency to the music industry. DigitalAMN initially announced the onboarding of Project JAM as a client-company in August. On the heels of DigitalAMN’s signing of Project JAM, Spotify announced the…

Cronofy Releases Customizable UI Elements to Embed Scheduling in all SaaS Applications

Scheduling technology experts Cronofy have released customizable UI Elements to complement their existing offering of calendar and scheduling APIs. With this new set of products software providers can save considerable time on both back-end and front-end development. The customizable UI Elements can be embedded into existing applications and websites to offer seamless scheduling experiences. This represents a further step in Cronofy's overarching mission to save businesses, teams, and individuals time. Marketing…