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Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive agreement to acquire Pluto TV, the leading free streaming television service in US, for $340 million in cash. Founded in 2013, Pluto TV streams more than 100 channels and thousands of hours of on-demand content spanning television and movies, sports, news, lifestyle, comedy, cartoons, gaming and trending digital series. The ad-supported, internet-based TV service…

Lightricks, the Company Behind Facetune, Launches Swish, a New App That Will Boost Your Business

Their Latest App, Swish, Helps Business Owners Easily Create Custom Videos to Market Their Brands Just in time for the new year, Lightricks, innovators of digital editing applications for mobile platforms, launched their latest app, Swish. Targeted to small businesses and creators on-the-go, Swish capitalizes on the company's goal of empowering everyday individuals to unleash their creativity. Swish provides an easy-to-use resource for small businesses looking to make an impact online and more effectively market their…

Keyfactor Raises $77 Million from Insight Venture Partners

Investment to Fund Continued Revenue Growth, Innovation & Customer Success Keyfactor, a leading provider of secure digital identity management solutions, announced that it has closed a $77 million growth funding round with Insight Venture Partners, a leading global venture capital and private equity firm focused on high growth technology and software companies. Keyfactor will use the investment to continue its accelerating market expansion and meet the growing demand for its comprehensive suite of solutions,…

Qlik Enhances Enterprise Data Management with Data Catalyst 4.0

New Release Broadens Support for Data Sources Beyond Hadoop to Further Unify Enterprise Data Management Wherever Data Resides Qlik continues to execute on its mission to provide enterprise customers with end-to-end data management and analytics solutions with the release of Qlik Data Catalyst 4.0. The latest version of Qlik’s data management product (rebranded from Podium Data in Q4 2018) now supports single server and AWS-based architectures, meeting the growing enterprise need for an agile solution to organizing and…

inRiver Expands Executive Bench and Growth Initiatives for 2019

SaaS Company Continues Strong Momentum with Record Number of New Customers inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Johnson, chief executive officer, Eric Waller, chief technology officer and executive vice president of product, Maria Bolmstedt, vice president of services, and…

Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results

People Click on Search Ads That Directly Respond to Their Search Queries, Especially on Google. Businesses Can Use PPC Advertising Data to Optimize Their Search Marketing Strategies Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

MomentFeed’s Location Finder Makes Local Store and Restaurant Landing Pages Easier Than Ever to Build and Find

New Location Finder Templates and Widgets Enable Multi-Locations Brands to Enhance and Quickly Build Local Landing Pages Proven to Increase In-Store Traffic, Seo Performance and Consumer Engagement MomentFeed, the leader in mobile consumer experience management for multi-location brands, has made it easier than ever for multi-location brands to build and maintain accurate landing pages representing their physical store locations. With the launch of Location Finder Templates and Widgets, MomentFeed is providing…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Konnect Agency Celebrates 10th Anniversary

Innovative Public Relations & Marketing Agency Hits Milestone Amidst Constant Growth For 10 years, the media landscape has evolved from circulation to social media. Yet through it all, Konnect Agency has been providing cutting-edge media relations, marketing, and digital strategy to worldwide food and beverage, lifestyle, family, and franchise brands. From boutique beginnings, Konnect Agency is now a triple-coast PR powerhouse, with offices in Los Angeles, New York, and Austin. Its rapid succession – including…

Beyond Digital Transformation: Why the Customer Will Truly Be the Focus of 2019

There’s no denying that the motivating imperative driving every boardroom conversation is digital transformation. After all, we know from daily evidence that the promised digital disruption coming to every industry is already here, and it is accelerating faster than ever. The CEO’s role, along with every leader supporting her mission, is to ensure their organization will not just survive the digital era but rather thrive in it and win. In this digital transformation journey, we are now entering an era where the focus…

How Marketers Can Take Advantage of the Holiday Slowdown

December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing technology efforts, but in doing so can put your company at risk of falling behind in the new year. Instead, here are some tips for making the most out of your December: Focus on Building Relationships Just like family and friends, clients like to know their agency is thinking of them at this time of year. Sending creative holiday gifts can improve client retention and…

It Costs 23% More to Advertise in Google Search Than Four Years Ago. Here’s What You Can Do About It

 Recently, Kantar Media analyzed cost per click (CPC) in US Google search ads over the last four years with an eye toward determining the most expensive keywords. The results were not surprising. Keywords pertaining to mesothelioma — the cancerous tumor that is at the center of many, high-payout asbestos-related lawsuits — topped the list, with the top 10 mesothelioma keywords averaging $185.86 per click over the last four years. To be sure, mesothelioma terms have been the most expensive Google keywords by cost per…

Prediction Series 2019: Interview with Julian Diaz, CMO, Skynamo

Tell us about your role at Skynamo and how you started here. My role at Skynamo is to build our brand into a globally recognized and preferred brand among our target market. Basically, my job is to make sure the right people know who we are and choose us over competing solutions. I joined Skynamo in September 2017, and over the past year, we’ve rebranded the business — changing the name from Honeybee to Skynamo — to position us better as a global brand. We also began the major transition from an outbound marketing…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

Constant Contact Launches an Integration for Shopify

Shopify Merchants Will Be Able to Send Branded, Targeted and Automated Emails to Customers, Including Those Who Abandoned Shopping Carts, for Higher Conversion Constant Contact, an Endurance International Group company and leader in small business marketing solutions, is giving small business online retailers a timely boost with its new integration for Shopify. With e-commerce sales expected to increase 17 to 22% this holiday season, potentially reaching $134 billion, this integration provides a solution for small…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

A Short Side View of Customer 360

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying... and odd. Can something that’s been a vital goal for so long suddenly be a fad? It sure sounds like it. Here’s just a topline recap of recent events: In late September, a trio of major corporations — think Adobe, Microsoft and SAP — came together to…