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comScore to Partner with Transform Inc on Local News Intelligence Service

Local News Intelligence Helps Local Stations Understand Which Elements of a Broadcast Drive Engagement and Increase Audiences Across Platforms comScore announced that it has partnered with Transform Inc to launch Local News Intelligence, a data-driven analysis service which allows local TV stations to understand the factors that drive local news audiences and create viewer engagement across platforms. By leveraging comScore's local TV information against Transform's proprietary platform, the Local News Intelligence…

Cloud-Based Converged Conferencing Services Continue to Take Market Share From Standalone Applications: Global UCC Industry Outlook 2018

Workflow Integrations Begin to Unlock Next-Level Value, says A Report Buyer Study The UCC industry continues to evolve under the impact of multiple socio-economic and technology trends. Accelerating cloud communications services adoption (more than 25 percent globally) continues to stall investments in premises-based equipment. A study conducted by Report Buyer, a leading industry intelligence solution that provides all market research reports from top publishers, published the Global UCC Industry Outlook 2018, recently.…

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale

Personalized and Localized Video Automation at Core of the New Offering Facebook Marketing Partner Smartly.io launched a suite of creative solutions to combine creative automation, ad buying, and creative testing in a single platform. With the addition of Smartly.io's new Video Templates feature, Smartly.io customers can now automatically generate video and still creatives to fit a variety of ad formats on Facebook and Instagram, buy the ad space in real time, and test their effectiveness to iterate. With social video…

LMS Embraces Hyper-Personalization And Doubles Business

Data-Driven Consulting Firm Expands Revenue and Adds 11 New Employees in Past Year LMS Inc., a leading data-driven consumer experience consulting firm, has evolved in their approach to courting customers, and they've boosted business by 200 percent as a result. In the past, marketing companies were reactive, using client lists to reach potential customers through electronic and paper mail. However, advances in data collection presented a new opportunity, one LMS has strategically embraced to offer a more personal…

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

TwentyThree First to Support Publishing of LinkedIn Video

Video Marketing Platform, TwentyThree, Announced the Launch of LinkedIn Support For Their Platform A video is the best way to tell stories and connect with your customers. The world's best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel. LinkedIn recently unlocked the potential of B2B videos for advertisers on its platform. In an important announcement, TwentyThree, a leading video marketing platform, would start to support the LinkedIn Video,…

Have Facebook and Google Done Enough to Restore Advertiser Trust?

Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their digital strategy in 2017, according to a Teads survey. Amid this strategic pivot, Facebook and Google have been at the forefront of the debate over how to effectively combat ad fraud, protect the brand safety, promote transparency, and ensure the appropriate use of user data. Among the…

Bytedance Partners With BAIR Lab To Foster Future AI Innovators And Entrepreneurs

Bytedance to Sponsor First and Second-Year Students at the Berkeley's Artificial Intelligence Research (BAIR) Lab Bytedance, a leading technology company operating content platforms that enable people to connect with, consume, and create content through machine learning technology, announced that it will collaborate with the University of California, Berkeley to support academic programs at its Artificial Intelligence Research (BAIR) Lab. The Bytedance AI Lab and BAIR will also look to further explore joint research…

OneSignal Announces The Launch Of Email Messaging

OneSignal, the Leading Mobile App, and Web Push Notification Platform Announced Their Expansion into Email Marketing With the launch of OneSignal Email Messaging, OneSignal customers can now synchronize user emails from their website or app and deliver email messages using the same dashboard, API and SDK they've been using for notifications. In surveying the landscape, OneSignal's team noticed many of the same factors as when they started as a push notification platform - existing solutions are complex, hard to…

HGS Acquires Majority Stake in Element Solutions

Adds Digital Transformational Capabilities in the Buy-Side Segment to HGS' Digital Services Business Hinduja Global Solutions Limited (HGS), announced that its subsidiary Hinduja Global Solutions UK Limited has entered into a definitive agreement to acquire 57 percent equity stake in Element Solutions LLC, USA, a digital consulting services company, for a consideration of US$ 5 million. The transaction is expected to close in the next 15 days. Element Solutions provides high-end digital strategy and solutions in…

Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO. Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the…

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

The Study Published on the Ezoic Blog, It Appears That Word Counts Could Be Accounting for a 50% to 400% Difference in Page RPM on the Same Website Some exciting new research has emerged for online publishers about the effect that article word counts have on digital ad revenue. Inspired by a case study recently presented at Google offices in New York, artificial intelligence platform, Ezoic, shared some interesting new information about the relationship between content word count and total page revenue. This information…

TechBytes with Idan Shchori, VP Global Monetization, Playbuzz

Idan Shchori VP Global Monetization, Playbuzz In 2018, there are immense opportunities for marketers to monetize their content. Global marketers have successfully built their content empires by sticking to one major goal -- deliver relevant, interactive, and personalized content to customers. Playbuzz is a successful authoring platform for storytellers, and to understand how they bring core monetization offerings to global publishers and brands/agencies, we spoke to their VP, Global Monetization, Idan Shchori.…

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase

The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing's Value in Driving Revenue Has Come to the Fore NewBase, the marketing and advertising consultancy, recently launched its latest report “The Evolving Marketer”. This global study of senior marketing leaders reveals five key themes firmly on the CMO agenda: revenue generation, customer experience, data, content and processes. Only four in ten CMOs are going to increase advertising spend but three quarters (72%) are…

Nift Raises $16.5 Million in Series A Funding for AI Platform

Nift Plans to Expand Nationally, with up to Five New Markets and an Increase in Its Team of 400 Percent over the next Twelve Months Nift announced $16.5 million in Series A funding from Spark Capital, Foundry Group and Accomplice. The platform has seen unprecedented success in Boston, Providence and Washington, D.C., and with the new capital, Nift plans to expand nationally, with up to five new markets and an increase in its team of 400 percent over the next twelve months. The shadow on retailers' backs is Amazon,…

Patron Launches ICO, Riding Momentum of $15 Million Pre-Sale and Major Partnership Announcements

The Highly-Anticipated Public Sale Will Give Contributors a Chance to Support One of the Leading ICOs out of Japan Patron, a Japan-based blockchain platform for influencer marketing, has officially launched its public ICO after successfully raising $15 million (USD) in its private and pre-ICO rounds. The public ICO will run from March 27 through April 26 and begin with a 35% bonus for early-bird contributions. The highly-anticipated public sale will give contributors a chance to support one of the leading ICOs out…

Getting New Customers: “Punchh Acquire” Launches in Beta to Restaurant Marketing Platform

Del Taco to Be the First Partner to Use Punchh Acquire for a Complete Customer Lifecycle Marketing Punchh announced a brand new product for their industry-leading Restaurant Marketing Cloud platform, called “Punchh Acquire,” designed to address one of the most critical and difficult marketing needs of any restaurant: new customer acquisition. With the launch of the Punchh Acquire Beta, Punchh becomes the only unified marketing platform for both customer acquisition and customer lifetime value growth. Punchh Acquire…

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…