Onvia Agrees To Be Acquired By Deltek

Deltek To Pay $9.00 Per Share. Transaction Valued At Approximately $70 Million Onvia the leading provider of sales intelligence and acceleration technologies for businesses selling to the public sector,  announced that it has entered into an Agreement and Plan of Merger (the "Merger Agreement") with Project Diamond Intermediate Holdings Corp, the parent entity of Deltek, and Deltek, the leading global provider of enterprise software and information solutions for government contractors, professional services firms and…

New How-To Book Puts SAS® Visual Analytics in Focus

An Introduction To SAS® Visual Analytics: How To Explore Numbers, Design Reports, And Gain Insight Into Your Data Covers Everything Users Need To Know About Data Visualization They say a picture is worth a thousand words, but robust visualizations of complex business data can be worth even more. A new book from analytics leader SAS, An Introduction to SAS® Visual Analytics: How to Explore Numbers, Design Reports, and Gain Insight Into Your Data, teaches users how to create eye-popping charts and draw powerful insights…

Mautic Launches Maestro, A Marketing Management Solution Created Specifically for Agencies and Enterprises

Provider of Open Marketing Cloud Announces New Product that Increases Scalability and Saves Time for Marketers Across the Entire Business Mautic, the leader in modern marketing automation, announced the addition of Maestro, the industry's first solution that enables seamless management of multiple marketing automation accounts. The company also announced an upcoming beta program for Maven, a marketing intelligence solution that will apply machine learning to help marketers optimize campaigns and content delivery,…

Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales

Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and…

Interview with Rob Käll, CEO and Co-Founder, Cien

"Some of the hypotheses will be right and some may be wrong. What you need to figure out at any given time is where your changes have the most impact." On Marketing Technology MTS: Tell us a little bit about Cien.ai. What inspired you to start a sales productivity platform? I am the CEO and co-founder of Cien Inc. We came up with the idea for Cien after scaling several previous startups. We would quickly grow sales teams from 1 to 100 reps and noticed that sales productivity would decline as you added more sales…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…

Four Key Takeaways from AdWeek New York

NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry. From topical daytime panel discussions and evening networking events, to late-night parties where the more “direct” conversations took place, Advertising Week was a full-on celebration of the economic and social impact of the evolving industry. Topics such as the importance of diversity,…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Oracle President Thomas Kurian Highlights Oracle’s Cloud Innovation at Oracle OpenWorld 2017

Demonstrates Cutting-edge Developments Across Oracle's Next-generation Cloud Platform, Including IaaS, PaaS, SaaS and DaaS Enhancements Thomas Kurian,  President of Product Development, Oracle, showcased game-changing new services and enhancements across the Oracle Cloud Platform. Providing customers a unique advantage, Oracle is the only cloud provider to deliver a complete cloud portfolio, spanning IaaS, PaaS, SaaS, and Data as a Service (DaaS). With deep product knowledge, integration, machine learning and…

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role at Dynamic Yield and how you got here. I am the VP of Marketing at Dynamic Yield. I am responsible for all aspects of marketing including brand marketing, content marketing, PR, product marketing, event marketing, and demand generation. I am a product marketer both by training and at…

SRAX Acquires OpenDSP’s Demand-Side Platform

Technology Acquisition Complements And Strengthens SRAX Platform's Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies. "OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX…

New Oracle PartnerNetwork Program Drives Oracle Customer Success

Oracle Cloud Excellence Implementer Program Recognizes and Rewards Partners for Consistently Delivering Successful Oracle Cloud Implementations To accelerate customers' digital transformation in the cloud, Oracle PartnerNetwork (OPN) today launched the Oracle Cloud Excellence Implementer (CEI) program. The offering recognizes and rewards partners that continually demonstrate expertise, a successful track record, and superior customer satisfaction in delivering high-quality Oracle Software as a Service (SaaS) Cloud…

Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners

Exclusive Audiences Combine Predictive And Behavioral Consumer Data For Precise Ad Targeting Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ's predictive data with Gravy's consumer behavioral data, marketers can now connect with high-value consumers, including affluent, in-market consumers and business owners, via programmatic advertising campaigns.…

DataSelf Corp To Release Annual BI Survey Results at Tableau Conference 2017

Dataself Corp, Leading Provider Of Analytics And Business Intelligence (BI) Solutions For SMBs, To Release Annual BI Survey Results At Tableau Conference 2017. DataSelf Corporation, the leading provider of analytics and business intelligence (BI) solutions for small to medium-sized businesses (SMB’s), announced the release of the results of their annual BI survey at Tableau Conference 2017. DataSelf, the data connection people, have a question for thousands of attendees at the Tableau Conference: Where does the data come…

AtScale Appoints Former Goldman Sachs Executive Pete Perrone as CFO

Perrone Brings Financial Expertise To Big Data Leader As It Continues Its Hyper-Growth Trajectory AtScale, the only company to provide enterprises with a universal semantic platform for BI on Big Data, announced today the appointment of Pete Perrone as Chief Financial Officer. In this role, Perrone will be responsible for developing the framework and processes necessary to continue supporting AtScale's rapid growth. "AtScale is a case-study for what rapid product-market fit and hyper-growth look like…

Connekt Emerges from Stealth Mode to Launch Transformative TV Advertising and Commerce Platform

Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry's only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

Bluewolf’s The State of Salesforce Report Reveals 77 Percent of Companies Using AI Expect to Increase Investment Over Next 12 Months

Annual Report Finds Early Adopter Confidence In Ai Drives Superior Customer Experiences And Business Impact Global consulting agency Bluewolf, an IBM Company, has released its sixth-annual The State of Salesforce report that uncovers insights and emerging trends from Sales, Service, Marketing and IT professionals who use Salesforce, the world's #1 CRM platform. Based on insights from more than 1,800 Salesforce customers worldwide, the report found that companies are encouraged by the results of early artificial…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

10 ABM Stats at Your Fingertips

The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it may seem all geek to newbies, ABM offers very rewarding opportunities for marketers. According to the ABM evangelist, Sangram Vajre of Terminus, “If marketers adopt Account-Based Marketing practices, they will drive revenue in their businesses. I want to do everything I can to help make…