Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

Alteryx Leads in Gartner 2018 Magic Quadrant for Data Science and ML

Company Appears in Fifth Consecutive Report, Moves from Position as a Challenger in the 2017 Version to Position as a Leader in the 2018 Version Alteryx, Inc., a leader in self-service data science and analytics, has revealed that it was named a Leader in Gartner’s 2018 Magic Quadrant for Data Science and Machine-Learning Platforms. This recognization in Gartner Magic Quadrant marks the fifth consecutive time that Alteryx has been positioned in this Magic Quadrant, and the first time the company has been positioned in the…

FISION Appoints Global CFO, John Bode, To Board Of Directors

Appointment of Independent Director, John Bode, Advances Company Toward NASDAQ Uplisting Qualification FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has appointed John Bode, as a Company director and Chairman of Its Audit Committee, effective March 1, 2018. Recommended Read: Interview with Mike Brown, CEO, FISION Bode formerly served as Chief Financial Officer of the Tribune Publishing Company (now tronc, Inc., ). He is…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

Ogury Launches Active Insights – The First Complete App Ecosystem Intelligence Solution

Active Insights Addresses the Knowledge Gap Left by Existing App Store Metrics and In-App Analytics Tools, Offering Significant Benefits for Both Publishers and End-Users Ogury, the leading mobile data company, launched Active Insights, a complete app ecosystem intelligence solution for app publishers. Active Insights is powered by Ogury's unique first-party data, leveraging real user behavior to provide true ownership and engagement metrics far beyond what is possible with existing app store metrics or in-app analytics…

Beezy PocketFlow™ and Beezy Bot™ Unveiled to Improve Workflow Productivity

Beezy PocketFlow™ Allows Users On-The-Go to Easily Trigger Workflows Using a Natural Language Conversation with the Beezy Bot™ Beezy Inc., the Intelligent Workplace for Microsoft Office 365 and SharePoint – unveiled PocketFlow™, a new mobile app exclusively focused on business processes and mobile productivity. Many workflow solutions send email notifications to users letting them know they need to take action on some item, and most of the times this notification includes a link to an external system. By avoiding context…

Genesys Acquires Altocloud to Empower All Businesses with Improved Sales and Service Results Through AI and Journey Analytics

Genesys Customers Gain Rich Real-Time Engagement Capability to Deliver a Hyper-Personalised Experience, Resulting in Higher Lead Conversion and Customer Satisfaction Genesys, the global leader in omnichannel customer experience and contact center solutions, has completed the acquisition of privately held Altocloud Ltd., an industry-leading cloud-based customer journey analytics provider. By adding the Altocloud solution to its portfolio, Genesys strengthens its capability in artificial intelligence (AI) and machine…

CtrlShift Taps Dominic Powers as New CEO  

Dominic Powers Is Taking over from Deepika Nikhilender, Who Stepped down to Pursue New Opportunities Global audience solutions company, CtrlShift, has announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately. He takes over the role from Deepika Nikhilender, who has stepped down to pursue new opportunities. Commenting on his appointment, Powers said, "I’m excited to be taking on a bigger role with CtrlShift, to drive our mission to fix a broken industry and give control back to…

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

DialogTech Conversation Insights Pro Launched as an Easy-To-Deploy AI Call Scoring Solution

New DialogTech Conversation Insights™ Pro Makes It Easy for Any Business That Values Inbound Calls to Harness the Power of AI to Analyze and Score Conversations for Insights to Immediately Improve Marketing and Sales Performance DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announced the release of Conversation Insights Pro, a revolutionary new solution that makes DialogTech's industry-leading AI technology easily accessible to any business that values calls. Simple to…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software

Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel advertising platforms to see better results from their ad spend— not just for the year, but every day. With the growing demands from the publishers' side, the focus of leading cross-channel advertising platforms is to deliver transparent retargeting and prospecting solution powered by cross-channel intent backed by real-time performance metrics. To understand the current state of…

Interview with Pushpa Ithal, Founder and CEO, Advo.Ninja

"Corporate culture has been moving towards employees deeply embracing their employer’s brand. Social media is the best platform to showcase this employee-employer relation."Tell us about your role and how you got here. What inspired you to Advo.Ninja? I am the founder and CEO of Advo.Ninja, an enterprise social platform. I am passionate about building products that solve problems, are easy to use and deliver tangible results. I have worked for startups like SilverTail Systems and large companies like Oracle and EMC in…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…