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Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…

IRI Partners with Google to Measure Offline Sales Lift of YouTube Advertising

Powered by the Industry’s Largest Set of Loyalty Card Data, IRI Will Enable Accurate and Granular Understanding of YouTube Advertising’s Impact on Sales IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Google, announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift. This upcoming solution deepens IRI’s ongoing relationship with Google, which was established through the…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

New Visual Experience Platform Enables Digital Marketing Leaders to Create Unique, Relevant, and Compelling Visual Experiences Across Channels at the Moment of Engagement Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that…

MadHive & MAD Network Hire Senior Advertising Executives Ryan Reed and Joey Hyche

Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom Proof-Of-Concept MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, announced that it is bringing on Ryan Reed as VP of Product Management and Joey Hyche as SVP of Client Services. This announcement comes on the heels of MAD Network launching a proof-of-concept project with Omnicom and a major EMEA client. “We’re not…

NewVoiceMedia Named a Strong Performer in 2018 Cloud Contact Center Vendor Evaluation

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, has been positioned as a Strong Performer in The Forrester Wave: Cloud Contact Centers, Q3 2018. .@NewVoiceMedia named a Strong Performer in 2018 Cloud Contact Center vendor evaluation #cctr The Forrester Wave follows a methodology that involves screening vendors, detailed questionnaires and customer reference checks. Vendors were evaluated against 32 criteria based on their offering, strategy and market presence. NewVoiceMedia…

Paytronix Delivers 3X Profitability Lift with New Messaging Tools

Thorntons Refreshing Rewards Program Sees 3x Lift in Campaign Profitability with New Click-To-Load Feature Paytronix Systems, Inc., the most advanced digital guest experience platform, announced upgrades to its messaging feature set, which enables users to run loyalty and campaigns from one system. According to Paytronix client, Thorntons, the new click-to-load feature results in more visits and spend than campaigns that do not use click to load. Visit Paytronix Systems, Inc., at booth #6441 at the NACS Expo, October…

Video on Demand Services Are Driving Tremendous Growth

The popularity of Video on Demand (VOD) streaming services is driving tremendous growth and the space just keeps getting hotter. Digital advertisers can learn a lot from how VOD providers have managed to scale their audience with varying degrees of success. A recent ONS survey shows that close to half of all adults said they had watched Netflix, Now TV, Amazon Prime Video or a similar internet-based service over the past three months. It’s clear that more people are moving away from traditional TV services, preferring to…

H2O.ai Named “Top 3 Artificial Intelligence (AI) and Machine Learning (ML) Software Solution” by Enterprise Management…

Industry Analyst Firm Recognizes H2O.ai for Execution on Mission to Democratize AI for the Enterprise H2O.ai, the open source leader in AI, has been named a "Top 3 Vendor" in Artificial Intelligence and Machine Learning by industry analyst firm Enterprise Management Associates (EMA) in its latest report titled "EMA Top 3 Enterprise Decision Guide for Artificial Intelligence (AI) and Machine Learning (ML)," based on the innovations of its enterprise-ready automated machine learning platform, H2O Driverless AI. The new…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads

DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of the world's most influential social media platforms, to authenticate the quality of video ads on the Twitter platform for many of the world's largest brands. The initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. With DV measurement of display advertising launching later…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

ON24 Expands Footprint as Marketing’s Need for Actionable Data Goes Global

Company Sees Rapid International Growth - Opening Offices, Increasing Revenues and Bolstering Presence As the world grows more connected, marketing, too, must evolve and operate as a center for driving global demand. Getting to that level of scale requires marketers to operate with extreme efficiency, prioritizing the marketing channels proven to have the greatest return on investment and optimizing every touchpoint within them. At the same time, brands need to personalize customer experiences to meaningfully engage…

Evergage Takes Home the Gold in Golden Bridge Awards for Fourth Year in a Row

Evergage for Email - Evergage's Advanced Email Personalization Solution - Recognized for Helping Marketers Cut Through Inbox Clutter and Improve Email Marketing Effectiveness Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 Golden Bridge Awards. Evergage's email personalization solution, Evergage for Email, received gold – the highest-level honor – as a "Best New Product of the Year" (Cloud Computing/SaaS category) for dramatically improving email marketing effectiveness. This marks the fourth…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Leaders from Microsoft Search Advertising, Bing, and Cortana to Speak at Yext’s ONWARD18 Conference

David Pann, Christi Olson, and Ed Doran Will Share Insights with ONWARD18 Attendees Yext, Inc., the leader in Digital Knowledge Management (DKM), announced that David Pann, General Manager, Microsoft Search Advertising, Christi Olson, Chief Evangelist, Search for Bing, and Dr. Ed Doran, Co-Founder of Cortana and Director of  Program Management for MSR Artificial Intelligence at Microsoft, will speak at Yext's ONWARD18 annual conference Oct. 23-25, 2018 at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.…

TechBytes with Manny Medina, CEO, Outreach

Manny Medina CEO, Outreach We are engaging with industry leaders in order to obtain first-hand information about Salesforce's Annual Extravaganza. As Dreamforce'18 concludes, we reached out to attendees to understand the core tenets of this event. As a part of an ongoing series, we spoke to Manny Medina, CEO, Outreach to understand the latest trends in Sales Enablement and what drew him to the event.Who are you keen to meet and huddle at the event? Our focus at Dreamforce was meeting with our incredible customers as…

Why You Should Keep an Eye on Marketing Reporting Platforms in 2019

TapClicks CEO and Co-Founder Speaks at Length About the Company's Latest Funding Round, Product Roadmap for the Future and the Use of AI And Machine Learning in Marketing Reporting Platform Data visualization and marketing reporting tools go hand-in-hand. Every marketer wants to look at data and toll up every campaign information in a single dashboard. Customized marketing reporting powered by data science and AI/ML helps create impactful reports and save a huge amount of time, money and effort. Backed by a recent $10…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Marketo is a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for Seventh Consecutive Year

Leading Marketing Automation platform and a MarTech RADAR entrant, Marketo, Inc., has announced it has been named a Leader in the 2018 Gartner Magic Quadrant for CRM Lead Management for the seventh consecutive year. The company was positioned furthest to the right on the completeness of vision axis in the entire Magic Quadrant. Recommended: Bizible Unveils Bizible Discover At the time of this announcement, Arun Anantharaman, Chief Product Officer, Marketo, said, "Marketo is thrilled to be named a Leader once again in…