Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution

Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was the Only Way to Measure Cross-Channel Media Is TV advertising industry truly entitled? We keep hearing that TV advertising is not up to the mark in delivering results proportional to the media budget. A part of the problem lies in the gaps in TV performance analytics. The latest partnership between TVadSync and Unacast changes this dynamic, combining cutting-edge cross-screen media and…

Future To Gain US Market Leadership With Proposed Acquisition Of Purch’s Consumer Division

Global specialist media platform, Future plc announced the proposed acquisition of the consumer division of Purch, the next generation digital publishing and marketplace platform, operating in the consumer technology and science verticals. The acquisition will give Future the number one position in consumer technology publishing in the US Purch has successfully grown its digitally-led business through titles such as Tom's Guide, Tom's Hardware and Top Ten Reviews. Bringing Purch's consumer brands and digital platforms…

Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses

Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent Qubit Digital has announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow e-commerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users. Read More: Follow That Puck:…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

LiveRamp and Sonobi Collaboration Gives Marketers Unique Direct Access to Addressable Consumers

Today, Sonobi and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced a preferred partnership for customers of LiveRamp's identity resolution service, IdentityLink™. This will provide brands and agencies the ability to seamlessly build media packages using people-based audiences across Sonobi JetStream's addressable media marketplace. As a result of this unique partnership, marketers will have a one-stop data activation platform to deliver more accurate and…

Storyful Announces the Integration of Snap API into Newswire

Storyful, the leader in discovering, validating, and acquiring social video for global media organizations, has announced today the integration of the Snap API into the Storyful Newswire and their tech stack. The Snap API will feed video content, geolocation and time stamping data, allowing Storyful to sequence breaking news events and source user video. Fully integrated into the Newswire, the Snap API allows Storyful to trace stories across multiple platforms in sequence to deliver unique social intelligence and video to…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

PubWise Now Connects Publishers and Ad Networks to Google AdX

Small- to Mid-Sized Companies Can Now Gain Access to Today's Most Powerful Programmatic Advertising Tool PubWise, a smarter header-bidding technology company providing a better way for publishers to manage ads and increase revenue, has expanded its publisher services by adding AdX to help bring small to mid-sized publishers and ad networks into the Google Ad Manager platform (recently rebranded to include what was previously known as the DoubleClick Ad Exchange). The Ad Exchange is the most powerful programmatic tool…

Trusted Media Brands Names Randy Saperstone V.P. Digital Sales

Former Meredith and Time Executive to Lead Digital Ad Sales; Company Further Expands Digital Sales, Marketing and Management Team Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader's Digest, and The Family Handyman among others, announced the appointment of Randy Saperstone to the new position of Vice President, Digital Sales for the company effective July 16, 2018. He will be based in the company's offices on Third Avenue in New York City,…

TechBytes with Nishant Khatri, VP Product Management, PubMatic

Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented and attracts more eyeballs than any other ad tech solution. Owning your programmatic solutions offers incredible benefits. Last month, leading SSP for digital advertising, PubMatic, unveiled the PubMatic Cloud for Publishers and tech companies. This would enable PubMatic's customers to achieve full transparency and achieve greater control over their programmatic…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Joveo Inc. Announces a Revolutionary Host of New Features Aimed at Saving Job Advertisers Time and Money

Joveo, the only programmatic job advertising technology of its kind, announced a new feature set centered around automation and spend management for recruitment marketing agencies, RPOs, staffing agencies, and job boards. These breakthrough features are designed to make everyday tasks and optimizations faster and more responsive, enabling clients to manage 3x the amount of campaigns and increasing their ROI by up to 90%. Algorithmic Bidding First to introduce machine learning and algorithmic bidding software, Joveo is…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

Attunity Awarded Renewed Supplier Status on UK Government’s Digital Marketplace for G-Cloud 10 Framework

Attunity's Data Integration Solution Is Now Available on the Latest Release of the Digital Marketplace Created for UK Public Sector Departments and Organisations Attunity Ltd., a leading provider of data integration and big data management software solutions, announced that the Crown Commercial Service (CCS), an executive agency and trading fund of the Cabinet Office of the UK Government, has awarded Attunity with renewed Supplier Status on the G-Cloud 10 Framework, which sits within the CCS Digital Marketplace. Under the…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Martech Fortnight: Enterprises Explore Advanced Marketing Analytics Tools; Increase Their Marketing Budgets Just to Build Great Products and…

Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to amplify an email marketing campaign. There are seven surefire ways that organizations can follow blindly in order to succeed in email marketing. Some great information about why email marketing is a capable tool to capture new customers. Insights on Social Media Marketing: Scoop the Best for…

Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

The Year of Advanced TV: Why It’s Finally Arrived

Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing, listening to radio, and reading magazines. The entire media consumption pattern has changed, and the new media paradigm is one of choice. Perhaps nowhere are these transformed consumption patterns as evident as in the realm of TV and digital video. Over the past decade, TV viewing habits have…