mGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easier

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

Quad Helps Accelerate the Future of Commerce, Announces Strategic Partnership With the dtx Company

Quad/Graphics, Inc. announced that it has made a strategic investment and entered into a long-term partnership with the dtx company (“dtx”), a leader in the direct-to-consumer economy. dtx is announcing a new direct-to-consumer ecosystem, UNBOX, which helps consumers directly discover and access brands, and helps brands get direct control over their customer relationships, customer acquisition costs, and customer data. Through this partnership, Quad will support their multichannel ecosystem through data-driven, connected…

Tactical Marketing Automation Announces Master List Creation Tool for Act-On Software

Simplifies Act-On List Management Tactical Marketing Automation, LLC, a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a Software as a Service (SAAS) application designed to augment the list capabilities of Act-On Software's marketing automation software. The ULA application is designed to connect to an Act-On Software customer account using their standard license credentials and extracts all marketing lists in the…

Crate.io Receives 2019 IoT Evolution Industrial IoT Product of the Year Award

CrateDB Cloud for Iot Honored for Exceptional Innovation in Managing and Scaling Industrial Time-Series Data Across a Multitude of Businesses and Use Cases Crate.io, developer and supplier of the IoT database technology CrateDB with a focus on Industrial IoT use cases, announced that CrateDB Cloud for IoT has received a 2019 IoT Evolution Industrial IoT Product of the Year Award from IoT Evolution World, a leading magazine and website covering IoT technologies. The award honors “the best, most innovative products and…

CORRECTING and REPLACING Flexjet Unveils Premium Lifestyle Experiences and Luxury Brand Benefits for Its Owners

Access to Benefits Available Through Flexjet’s Award-winning Mobile App or Via Flexjet’s Benefits Concierge Team In paragraph six of the release dated June 26, 2019, the partner listing has been amended. “Flexjet Owners not only have access to the world’s finest private jet travel experience, but also now have insider access to a collection of unsurpassed experiences and opportunities that take into account their unique and varied passions” The corrected release reads: FLEXJET UNVEILS PREMIUM LIFESTYLE EXPERIENCES AND…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

Contentful Unveils Headless CMS Ecommerce Solution for Faster Content Delivery and Improved Sales

Retailers Can Publish Content Once Across Multiple Devices and Channels with Contentful’s Agile Content Infrastructure Contentful, the leading enterprise headless CMS provider, announced an agile ecommerce solution designed for enterprises to drive online sales by empowering retailers to more efficiently manage content across multiple channels. To engage customers with more seamless and localized online shopping experiences, Contentful’s content infrastructure solution for ecommerce gives retailers the ability to…

Fastman Releases Access Manager and Digital Signature Automation for DocuSign

Fastman announces latest digital signature and OpenText read-only license compliance solutions Fastman, the leading provider of information security and management services and solutions for OpenText Content Suite and Extended ECM, has recently released two highly anticipated updates. These include Fastman Digital Signatures, a digital signature solution for OpenText Content Suite and Extended ECM leveraging the DocuSign Agreement Cloud and on-premise Digital Signature Appliance, and Fastman Access Manager, the most…

ResponseiQ’s New Handcrafted Letter Campaigns Smash 1600% ROI Rate

ResponseiQ, a conversion optimization platform with a global footprint, announced the immediate availability of its latest B2B sales conversion service, Inkdesk. Inkdesk offers clients a fully managed service, defining campaigns and crafting handwritten letters, as well as sourcing and validating CRM-ready data. “The development of Inkdesk was driven by mediocre, industry-wide response rates of 4% for direct mail campaigns,” said Scott Lee, CEO, ResponseiQ. “Our mission at ResponseiQ is to excel our clients’ conversion…

OpenText Announces the Next Generation Enterprise Information Management Cloud at Enterprise World

Bringing Intelligent Automation, Security at Scale and Industry-relevant Integrations to Release 16, new Cloud Editions (OpenText CE) and the OpenText Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced its largest technology update, including a major expansion of EIM cloud capabilities. This latest release advances the company's vision to capture, govern, exchange and use information to its full potential, unlocking the information advantage for its customers. "Rapid technological…

TapClicks Acquires Search Marketing Intelligence Provider iSpionage

Adds Competitive SEO and SEM Intelligence to Its Portfolio of  MarTech Solutions TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for search marketing, SEO and paid search advertising. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools and several other marketing analytics and reporting,…

Broadvoice Receives 2019 Unified Communications Product of the Year Award

b-hive Honored for Exceptional Innovation Broadvoice, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for businesses, announced today that its cloud PBX platform b-hive has been named a 2019 Unified Communications Product of the Year Award winner by TMC for the second year in a row. Broadvoice Receives 2019 Unified Communications Product of the Year Award "We developed b-hive from the ground up to be the premiere cloud communications platform with…

Formstack Acquires Electronic Signature Software, InsureSign

Leader in Workplace Productivity Expands Document Management Capabilities and Increases Focus on Insurance and Finance Markets Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect information and put it to work, announces the acquisition of Charleston-based eSignature software provider, InsureSign. With the acquisition, Formstack further enhances its workplace productivity platform to allow users to easily and securely get documents signed electronically from anywhere on…

CleverTap Partners With Vonage to Enable the WhatsApp Business Solution via Nexmo Messages API

Businesses can instantly reach billions of users to provide convenience, support and personalization on the go CleverTap, the full-stack customer lifecycle management platform, released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap's engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide. Today's consumers want to interact with businesses just like they…

The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…

AT&T Invests More Than $100 Million Over 3-Year Period to Boost Local Networks in San Joaquin County

At AT&T, we've invested more than $100 million in our San Joaquin County wireless and wired networks during 2016-2018. These investments boost reliability, coverage, speed and overall performance for residents and businesses. We've also improved critical services that support Public Safety and first responders using the FirstNet communications platform. AT&T's wireless network covers more than 99% of all Americans and has become the fastest wireless network in the nation, according to the first quarter 2019…

Palo Alto Networks Completes Acquisition of Twistlock

Palo Alto Networks, the global cybersecurity leader, announced that it has completed its acquisition of Twistlock, the leader in container security, to extend its Prisma™ cloud security strategy. This acquisition will further advance the company's ability to secure today's modern applications throughout the entire life cycle, enabling organizations to deliver innovations that are secure, reliable, and scalable. "As a growing number of organizations move their business to the cloud, developers increasingly rely on…

Satisfi Labs Taps Jonathon Scott to Head Product Expansion and Growth

The Broadw.ai Co-Founder to Lead Product Development with Focus on Revenue Generating Solutions Satisfi Labs, an AI-powered Knowledge Management Platform, announced that Jonathon Scott has joined Satisfi Labs as Head of Product, reporting to Don White, the company's CEO and Co-Founder. Jon will leverage his expertise in the entertainment industry to lead Satisfi's expansion of conversational search and commerce solutions, driving product strategies with more comprehensive user insights and data-based solutions to boost…

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…