Deluxe Corporation Joins Forces With Twin Cities Creative Agencies to Lead Company’s Branding & Web Initiatives for Growth

Rebrand Efforts to Support New Go-To-Market Strategy Announced First Quarter Deluxe Corporation announced it is working with two world-class Minneapolis creative agencies to accelerate organic revenue growth through enhanced company branding and web presence. Under the helm of President and CEO Barry McCarthy, Deluxe is undergoing a transformation from a legacy manufacturing company to become a Trusted, Tech-Enabled Solutions Company. “Internally, we are breaking down siloes and connecting across the company. MONO and…

MarTech Interview with Agustin Esperon, Co-Founder at Wideo

"Video content has changed the way that companies communicate and promote their products and services." Tell us about your role and journey into Technology. What inspired you to start at Wideo? I’m one of the Co-Founders and Head of UX/Design. As a Graphic Designer and professional motion grapher, I’ve always been around technology. There is always a new tool or plug-in out there that you can use to get better results. Starting a few years ago, with the emergence of new technology startups and companies creating new…

Blue Prism Closes Thoughtonomy Acquisition; Boosting Intelligent Automation and Cloud Delivery Capabilities

Acquisition Accelerates Blue Prism Digital Workforce Adoption Via SaaS Offering that Extends Market Coverage to Mid-Tier Enterprises Blue Prism announced the close of its acquisition of Thoughtonomy. With the acquisition complete, Thoughtonomy, now a Blue Prism company, will operate as a business unit led by its founder and CEO Terry Walby. Both companies will work to enable an on-demand Digital Workforce, accessible to all, by combining the strengths of Blue Prism's connected-RPA platform and Thoughtonomy's award winning…

Building an Ideal Go to Market Strategy: Infiniti Research Reveals the Key Factors to Consider

A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on factors to consider for an ideal go to market strategy framework. In this article, experts at Infiniti Research explain what a go to market strategy is and highlights the key factors to consider while building a go to market strategy. Go to market strategy is often confused with a business plan. Although the two are closely related, they are different from one another. A business plan is a broader concept…

PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing

Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its global survey of more than 1,000 procurement and purchasing leaders that sheds light on digital buying trends. “What B2B Buyers Want in 2019: Speed, Personalization and Intelligence” explores current business purchasing trends, revealing overlooked perspectives on buyers’ relationships with vendors. The research shows that as…

Socialbakers Named in 2019 Now Tech: Social Suites Report by Leading Independent Research Firm

Socialbakers, the leading unified marketing platform, announced that Forrester has included the company as one of the solutions in its Now Tech Social Suites, Q2 2019 Report. The report provides an overview of 17 social suites providers. Marketing Technology News: Blue Prism Collaborates with Microsoft to Deliver Free Cloud Trial on Azure The Socialbakers Suite drives growth by helping marketers to better understand their audience, create content audiences love, identify influencers audiences trust, and analyze content…

TDG: Three-in-Ten TV Viewers Engage with Show-Related Content on Social Media

Social Media Users Value Humor Above Any Other Television-Related Content New research from The Diffusion Group (TDG) finds that 73% of social network users engage with TV-related content on the sites. According to TDG's new report, The Ascent of the Social TV Engager, 43% of social network users interact with humor about a show via mashups and memes. "There is a separate universe of online multimedia content that orbits TV shows," notes Michael Greeson, President of TDG and Senior Vice President of Screen…

LogMeIn Releases Grasshopper Connect for Small Businesses

Grasshopper Connect empowers users to take control of their business communications and streamline productivity with unified inbox LogMeIn, Inc. announced the release of a new Unified Communications (UC) product for small businesses called Grasshopper Connect. The new application brings together all forms of business communication into one simple, easy-to-use inbox, and enables small businesses to create a professional identity through a dedicated business phone number all on their existing mobile phone. Grasshopper…

Icertis Cements Undisputed CLM Market Leadership with $115 Million Round

Trailblazer Becomes First Billion Dollar Contract Lifecycle Management Company Icertis, the leading provider of enterprise contract management in the cloud, announced the closing of a $115 million Series E round. With this funding, Icertis becomes the first Contract Lifecycle Management (CLM) company in the world to be valued at more than a billion dollars. Icertis is recognized as the CLM category leader due to its groundbreaking AI-infused Icertis Contract Management (ICM) platform and unparalleled success in winning…

Vonage Awarded 2019 CRM Excellence Award

NewVoiceMedia Solution Honored for Helping Clients Improve the Customer Experience  Vonage, announced that TMC, a global, integrated media company, has named Vonage's NewVoiceMedia Solution as a recipient of a 2019 CRM Excellence Award, presented by CUSTOMER magazine. "We are thrilled to have won the 2019 CRM Excellence Award from CUSTOMER Magazine for our NewVoiceMedia Solution," says Ken McMahon, SVP Operations at Vonage. "Providing tools to create a memorable and emotive customer experience is an intrinsic part of our…

Bpm’online named a Leader in 2019 Gartner Magic Quadrant for Sales Force Automation

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been positioned as a Leader in the 2019 Gartner’s Magic Quadrant for Sales Force Automation(1). It’s the fourth consecutive year bpm’online is recognized by one of the leading global research organizations, and the first time in the Leaders quadrant. Bpm’online sales equips thousands of organizations from various industries worldwide with advanced tools to drive efficient sales processes and…

SnapLogic Launches AWS Quick Start Solution to Accelerate Big Data Initiatives

New out-of-the-box offering from SnapLogic and Agilisium Consulting automates the design, setup, and configuration of hardware and software to build and deploy cloud data lakes quickly SnapLogic, the #1 Intelligent Integration Platform provider, today introduced a new Quick Start solution to help enterprises build and deploy cloud data lakes on Amazon Web Services (AWS) with speed and confidence. Enterprises can now fast-track their cloud data lake projects by deploying SnapLogic components, AWS services such as Amazon…

Actifio Showcases Industry’s First Multi-Cloud Copy Data Management SaaS Solution at Google Cloud Summit

WHO/WHAT: Actifio will be a Foundation Sponsor at Google Cloud Summit in Chicago on Wednesday and Thursday, July 17-18, 2019. The two-day free event will explore everything from infrastructure modernization to smart analytics and data management, notably Actifio GO for Google Cloud Platform (GCP) -- the industry's first multi-cloud copy data management SaaS platform. Marketing Technology News: ANSYS Welcomes Lynn Ledwith as Vice President of Marketing Participants can design their own agendas with content tailored to…

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance programs CleverTap, the leading customer retention SaaS platform, announced that Miten Mehta has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase…

Nimble Now Selling Its Simple CRM for Office 365 Globally Through Microsoft’s New Commercial Marketplace

Microsoft’s Newly Launched Commercial Marketplace Enables Nimble to Scale Globally by Selling Directly and Indirectly Through Microsoft to its Billions of Customers Nimble, the Simple, Smart CRM for Office 365 — announced that its team relationship manager is now available to Microsoft’s billions of customers and hundreds of thousands of resellers through Microsoft’s new Commercial Marketplace. Microsoft’s Commercial Marketplace makes it easier for customers to discover, try, and buy cloud-based software and services from…

Ad Fraud Hits Digital Agencies and the Courts: Major Brands Pull Nine-Figure Ad Spend While Litigation, Refunds and Chargebacks Give Ad…

CEO Matt Gallant of Ad Tech Startup tribeOS Says the Time is Now for a Fully Transparent Advertising Marketplace  Digital advertising is in full on growth mode across two trend-driven tracks. First, the continued growth of digital advertising which is estimated to top $348 billion dollars by the end of 2022. (That figure will nearly double what is spent on TV advertising.) Unfortunately, accompanying this proven market momentum is a corresponding increase in the largest invisible crime in the world, costing…

Visa Acquires Payworks

Acquisition enhances Visa integrated commerce payment management capabilities for clients worldwide Visa announced it has acquired Payworks, a Munich-based provider of next-generation payment gateway software for the Point of Sale (POS). Visa will bring Payworks’ cloud-based solution for in-store payment processing together with its CyberSource digital payment management platform to create a fully integrated payment acceptance solution for merchants and acquirers. The joint offering will provide acquirers and payment…

OOH Advertising Solution Provider Quorum Leverages Quadrant’s Filtered, Authenticated Location Data to Reach Consumer in Motion with…

Quadrant’s High Volume Location Data Sets Stamped with Blockchain-Enabled Authentication Technology Giving Quorum Unprecedented ‘Hyperlocal’ Targeting Ability Throughout Entire Consumer Journey Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home (OOH) advertising solution provider Quorum with authenticated, filtered location data to accurately target the consumer in motion. Quadrant supplies Quorum with location…

Windstream Enterprise Announces Unified Communications Integration for Slack

Integration enables users of leading collaboration tools to access OfficeSuite UC’s award-winning features Windstream Enterprise (WE), a leading supplier of advanced network communications, announced that its OfficeSuite UC and HD meeting applications now integrate with Slack, an industry leader in helping businesses streamline communications and enhance team collaboration. With increasing competition, working in teams has become an essential characteristic of the digital workplace as businesses seek ways to increase…

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…