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AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

70% of Consumers Have yet to Act on Voice Search Results Alone

The 'Accuracy in the Age of Voice Search’ Report by Yext Shows This Cautious Behaviour May Be Rooted in the Accuracy of Online Business Information New research conducted by Yext, the leader in Digital Knowledge Management (DKM), among 4,000 consumers in the UK and France has found as many as 70% of these consumers have yet to act on the search results provided by voice search alone. The 'Accuracy in the Age of Voice Search’ report shows this cautious behaviour may be rooted in the accuracy of online business…

MIT Global Survey: 90% of Companies Deploy Artificial Intelligence in the Customer Journey

New MIT Technology Review Insights Report Sponsored by Genesys Finds Global Brands Using AI Benefit from Increased Efficiency, Greater Brand Loyalty, and Notable Gains in Revenue A global survey of nearly 600 executives across 18 countries reports nine out of ten firms use artificial intelligence (AI) solutions to improve the customer journey. Additionally, large companies with more than 30,000 employees were over 50% more likely to have made major investments in AI for front-line customer interactions and analytics.…

Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

TechBytes with Ryan Lester, Director, Customer Engagement Technologies, LogMeIn

Ryan Lester Director, Customer Engagement Technologies at LogMeIn Earlier this year, LogMeIn published a report on AI Customer Experience. In this context, we spoke to Ryan Lester, Director, Customer Engagement Technologies at LogMeIn, to understand the major challenges and opportunities in delivering contextual CX identified in the study.Tell us about your role at LogMeIn and the team/technology you handle. My team and I own the strategic development and implementation for the go-to market plan for AI, Chatbot and…

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is…

Marketing With AI/ML in Mind During the Coming Year

The first and foremost thing any marketer needs to do is get a handle on their data. Start by answering these questions: What data does my organization currently gather? What data could my organization collect? Once you have determined the data you have access to, you can begin to look at how Artificial Intelligence and Machine Learning can generate value for your organization. The algorithms used in AI and ML need a large amount of data and a relatively continuous stream of new data — usually the more, the better. Data…

How Machine Learning Can Help Increase Your Customer Base

I recently visited a database vendor’s website. I could tell that a well-disguised chatbot was prequalifying me to determine if I required (even deserved) human attention. The bot did a great job of responding to my questions and masquerading as a human, for the most part. By the end of the interaction, the bot deemed me a likely-to-buy visitor and set me up on a call with a human. Though I fully understood that I was interacting with an artificial assistant, the process was seamless and sensible. When considering tech…

DMEXCO Learnings and the Future of AI in Marketing

As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered thoughtful, in-depth looks at how new technologies such as Artificial Intelligence (AI) and new guiding policies around data are affecting the way brands communicate and understand their customers. This year marked Selligent Marketing Cloud’s 8th year attending the show and, in case you missed it, here are a few of the major trends and takeaways that may be helpful to your brand. Read More: What…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…

LogMeIn Delivers Proactive AI & Universal Language Capabilities with New Bold360

Proactive, Multi-Lingual AI Brings the In-Person Customer Experience to the Digital World LogMeIn, Inc. delivered the next wave of intelligent customer engagement by adding proactive AI and language features to the Bold360 platform. LogMeIn has taken the world-class attributes of Bold360 and created an even more powerful solution with expanded use cases designed to help companies build a highly personalized and relevant customer experience across the digital journey. Bold360 anticipates customer needs and promotes…

TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…

Industry First: Genesys Debuts Fastest, Most Accurate AI-Powered Forecasting and Scheduling Service for Better Workforce Management

Winter Innovations Include Hundreds of Features and Services Grounded in AI and Automation for Better Customer Experience and Increased Employee Engagement and Efficiency Genesys, the global leader in omnichannel customer experience and contact center solutions, introduced the industry's first forecasting and scheduling service for workforce management powered by artificial intelligence (AI). Now businesses can use AI to predict the best possible staffing schedules with unprecedented speed and accuracy, saving time and…

Customer Service is About People — Not Bots or AI

 Even in today’s hyper-connected world, we become easily dissociated. As we interact more and more with technology, we do it less and less with other humans. Don’t get me wrong, I’m not about to share my nostalgia about the good ol’ days. This only turns into a real problem when we forget about the simple things, like the power of empathy. And when that happens, truly understanding and helping each other become the hardest things. Customer Service Solutions: Myths and Truths Truth: If you set realistic goals and find a…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

comScore Brings Its Core Digital Data into a Single, Unified View

Enhanced Solution Enables Holistic Understanding of Audiences for More Efficient Analysis and Smarter Decision Making Across Platforms and Media Types comScore, a trusted currency for planning, transacting and evaluating media across platforms, announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update consolidates all content and media types, including video, in a single interface. The new enhancements to Explore offer…

Smaato Reduces Media Buying Costs With Automated Traffic Curation

Proven Machine Learning Technology by Smaato Increases Bid Efficiency by up to 72% for Demand Side Platforms Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that their Automated Traffic Curation (ATC) product significantly reduces costs of programmatic bidding for Demand Side Platforms (DSPs). The machine learning technology, which has been active and improving for the last year, culls less relevant inventory before reaching a demand partner’s platform — saving…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…