Decibel Names Shane Phair as Chief Marketing Officer

Appointment comes amid continued momentum for Decibel as global brands find value in and increase revenue with digital experience intelligence Decibel, the leader in digital experience intelligence, announced marketing technology veteran Shane Phair has joined the company as Chief Marketing Officer (CMO). Phair joins Decibel after most recently serving as CMO of CM Group, a portfolio of marketing technology companies. Based in Decibel’s Boston office, Phair will be responsible for leading global marketing and…

Zendesk Launches New Community Product, Gather, to Provide Trusted and Transparent Support at Scale

Companies Can Expand Support Channels and Improve Self-Service with Crowd Sourced Content Zendesk, Inc. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle. “Customers expect relevant and real-time support, which can be…

Atos Unveils North American Google Cloud Artificial Intelligence Lab

Atos, a global leader in digital transformation launched its Google Cloud Artificial Intelligence (AI) Lab at its North American Headquarters in Irving, Texas, as part of a global partnership between Atos and Google Cloud to provide clients and businesses access to the latest analytics technologies. The Atos AI Lab in North America is the latest lab and a part of a global network with other labs in London, Paris and Munich. Atos Artificial Intelligence Lab The Dallas-area lab offers…

Eurotech Applauded by Frost & Sullivan for Its Embedded Systems and IoT-based Solutions for the Rail Systems Market

The Company Has Signed Numerous Partnerships with Technology Companies, Further Opening Its IoT Software Offering Based on its recent analysis of the European Internet of Things (IoT) solutions for rail systems market, Frost & Sullivan recognises Italy-based Eurotech with the 2019 European Competitive Strategy Innovation and Leadership Award. Its hardware line for rolling stock and secure IoT integration platform has attracted the attention of top rail industry participants, such as operators and train…

Gradient.io Launches First Tool to Measure Brand Health on Amazon

Gradient Score Delivers Competitive Insights to Enable Intelligent, Real-Time Action Gradient.io, an intelligent insights platform for Amazon, announced Gradient Score, the first tool to measure performance on the "Amazon Digital Shelf," allowing brands to see how they compare to their competitors. "For many brands, Amazon feels like a black box full of algorithms. They need to measure their performance, but they don't know exactly how or what to optimize for," said Founder & CEO Bobby Figueroa. "With Gradient…

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad Effectiveness and Enhance Impact

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better understand the emotional resonance of advertising, independent ad agency Mering recently connected with emotion AI company Realeyes. Realeyes’ AI-powered technology uses the latest in computer vision and machine learning to make machines emotionally intelligent. Using opted-in webcams,…

OutSystems, Workato, and Persistent Systems Announce Partnership to Accelerate Low-Code Integration and Automation Market

Technology alliance between low-code platform and enterprise iPaaS category leaders aims to meet soaring demand for rapidly integrated solutions and time to value OutSystems, provider of the number one low-code application development platform, and Workato, a platform for intelligent automation, announced a partnership aimed at allowing organizations to rapidly realize innovation, time to value, productivity, and mission-critical objectives through readily available application connectors. Persistent Systems is integral…

Splunk Closes Acquisition of Cloud Monitoring Leader SignalFx

Splunk and SignalFx Combine Forces to Usher In New Era of APM; Joint Offering Helps Customers Monitor and Observe Data at Any Stage of their Cloud Journey Splunk Inc., provider of the Data-to-Everything Platform, announced that it has completed the acquisition of SignalFx, a SaaS leader in real-time monitoring and metrics for cloud infrastructure, microservices and applications. Splunk is already a leader in ITOM and an AIOps pioneer and, with the addition of SignalFx, is now a leader in observability and APM for…

SproutLoud Achieves Highest Data Security Standards With SOC2 Type II Compliance

‘Data Security Is Our Highest Priority. SproutLoud Is Committed to Protecting the Data Security and Privacy of Our Brand Clients and Their Partner Networks, Who Trust Our SaaS Distributed Marketing Automation Platform to Deliver Comprehensive Distributed Marketing Solutions and Measurable Results.’ SproutLoud, an industry leader in Through Channel Marketing Automation, is proud to announce that the company achieved SOC2 Type II compliance, the international gold standard of data security compliance for service providers…

Hexaware Partners With Ephesoft to Begin a New Era of Cloud-based Intelligent Content Capture

Hexaware Technologies Ltd, the fastest growing automation-led, next-generation provider of IT, BPO and consulting services, announced that it has partnered with Ephesoft, a pioneer in enterprise content capture and data discovery solutions. The partnership will help deliver business process transformation to leading organizations. Hexaware's Intelligent Automation solutions are transforming enterprises across the world by leveraging new-age technologies like Robotic Process Automation (RPA), Artificial Intelligence and…

Brands Must Create Personalization Strategies For Previous Holiday Customers, Monetate Study Shows

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

Marquee TV Selects ViewLift to Power New OTT Content Platform

ViewLift, a leader in end-to-end platform services for web, mobile and OTT, announced their alliance with Marquee TV, and the re-launch of Marquee TV's streaming TV service for arts and culture, available on web, Roku, AppleTV, Amazon Fire, Android TV and mobile devices. While evaluating next generation partners, Marquee TV sought a solution to provide a state-of-the-art service to their subscribers and grant more control over all facets of the business; including content, user experience, branding, analytics and…

Nielsen Completes Overhaul Of Local TV Business, Achieves Milestone In Multi-Year Effort To Transform Measurement In 208 Markets Across The…

Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service. This sweeping transformation delivers clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets. Today's announcement of new currency measurement marks the capstone of a…

Spekit Raises $2.54 Million to Reinvent Salesforce Training

The Just-In-Time Learning Platform for Driving Digital Adoption Backed by Bonfire Ventures and Matchstick Ventures Spekit, the just-in-time digital adoption platform enabling teams to communicate change and surface training across applications, has raised a $2.54 Million seed round led by Bonfire Ventures with participation from Matchstick Ventures and individual investors including, Dan Scheinman, an investor in transformational technology companies including Zoom and Treasure Data.…

AXA Insurance Revolutionises Digital Customer Service with RingCentral Engage Digital

A Single Dashboard, Managing a 50% Month-On-Month Increase in Digital Interactions, with a 10x Increase in Case Resolution RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact centre solutions, announced that, AXA, one of the world’s largest insurance providers, is using RingCentral Engage Digital, a platform that manages every digital interaction with customers, to revolutionise its digital customer service offering. The new platform and approach has led to: A…

Harmonic Introduces Powerful New Analytics-Driven Service for Cable Operators

CableOS Central Service Leverages Advanced Analytics to Revolutionize Cable Network Diagnostics and Capacity Planning Harmonic announced CableOS Central, a new AI-enabled service that features data analytics, 24/7 operational support and engagement tools for cable operators. Designed to complement Harmonic's CableOS virtualized CMTS solution, CableOS Central provides operators with an intelligent and customizable way to proactively identify and address technical issues and network capacity opportunities, enabling delivery…

Agora.io Fuels Faster Time-to-Market for Mobile App Developers with Agora Partner Gallery

New program connects developers with network of verified vendors Agora.io, the leading voice, video and live interactive streaming platform, announced the launch of Agora Partner Gallery, a network of preferred development, technology, and platform vendors, to help Agora's customers speed the development and launch of mobile, web, and desktop applications with real-time engagement features. Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical…

What Is International Translation Day?

Held every 30th of September, International Translation Day was first established in 1991 by the Fédération Internationale des Traducteurs (International Federation of Translators). FIT is an international conglomeration of associations that represents translators, interpreters, and terminologists worldwide. FIT specifically chose September 30 as it is the same day that the feast of St. Jerome is celebrated worldwide. St. Jerome is actually a revered figure in translation studies and in the industry as he was the first…

San Francisco Giants Choose Veritone for AI-Powered, Rapid Media Discovery and Workflows to Further Fan Engagement

Veritone Accelerates MLB Team’s Content Discovery Within Its Vast Media Archives for Fast Delivery Across Multiple Channels Veritone, Inc., the creator of the world’s first operating system for artificial intelligence (AI), aiWARE, announced that the MLB’s San Francisco Giants have selected Veritone’s AI solutions to bring its 60-year media archive to life and drive an advanced fan engagement strategy. Veritone aiWARE will enable rapid content search and accelerated asset sharing with media, global partners, internal…