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Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

Hero Digital Acquires Clock Four, Inc., Strengthening Its Customer Experience Capabilities

Acquisition Further Expands Hero Digital’s Expertise in Financial Services and B2B Tech Hero Digital, the leading independent customer experience agency, announced that it has acquired Clock Four Inc., a digital innovation agency serving some of the world’s most powerful brands in financial services and high tech, including long-time clients US. Bank, Juniper Networks, and Veritas Technologies. Founded in San Francisco in 2006, Clock Four is a leader in customer experience strategy, brand activation, lifecycle marketing,…

Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack

Funding Will Be Used to Expand Strategic Partnerships, Deepen Third-Party Integrations Within the Modern Software Stack, and Empower Digital Content Practitioners at Scale Contentful, the leading content infrastructure for digital teams, announced $33.5 million in Series D equity funding. Led by Sapphire Ventures, with participation from OMERS Ventures, Salesforce Ventures, and existing backers including General Catalyst, Benchmark, Balderton Capital and Hercules, this brings total funding for Contentful to $78.3…

ICF to Launch ICF Next

John Armstrong to Lead Integrated, Future-Focused Marketing Services Agency ICF, a global consulting and services provider, announced the creation and launch of ICF Next, the convergence of ICF's award-winning marketing, communications and associated technology businesses. ICF Next will be led by former executive of IBM iX, John Armstrong. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the US, Canada, Europe and India. Officially…

NuORDER Secures $15 Million Funding to Accelerate B2B eCommerce

US B2B Ecommerce Sales Are Projected to Reach $1.18 Trillion, with More Than $3 Billion Being Spent Globally on B2B Ecommerce Platform Technologies NuORDER, the leading B2B wholesale eCommerce platform, announced it has closed a $15 million Series C financing round, led by NewSpring and joined by existing investors Upfront Ventures and Argentum. NuORDER has raised a total of $40 million to date. The company will use this latest financing to continue defining the wholesale eCommerce market by further meeting customer…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

Influencer Marketing Platform Buzzoole Announces US $8.9 Million in Series A Funding

Funding by Tamburi Investment Partners and Vertis SGR to Drive Next Phase of Growth for Leading International Influencer Marketing Platform Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP) and "Vertis Venture 2 Scaleup". Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated in the round bringing the company's total funding to date to over US …

InMoment Named a Leader in Customer Feedback Management Platforms in APAC

InMoment, a pioneer in cloud-based customer experience (CX) intelligence technologies, was named a Leader by independent research firm Forrester in a new report: The Forrester Wave™ Customer Feedback Management Platforms in Asia Pacific, Q4 2018. InMoment was also named a leader in the The Forrester Wave™ Customer Feedback Management Platforms (CFM), Q4 2018, published 30 October. Forrester analysts identified the “eight providers that matter most” for invitation-only participation and conducted an exhaustive evaluation…

Medallia Recognized in APAC as Top Ranked, in Both Current Offering and Strategy

Medallia Named a Leader in Customer Feedback Management by Independent Research Firm Medallia Experience Cloud, the Experience Management platform, has been named as a leader and recognized for its ability to 'drive improvements at scale' among top APAC customer feedback management providers by Forrester Research, a leading global research and advisory firm. The report, The Forrester Wave: Customer Feedback Management Platforms in Asia Pacific, Q4 2018 noted the following findings: Medallia received the highest…

PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for Enterprise Companies in Need of a More Sophisticated Solution Leading analyst research firm, Forrester Research, unveiled this week its research report: The Forrester New Wave: GDPR And Privacy Management Software, Q4 2018. The report lists PossibleNOW as one of the “12 providers that matter most” in its evaluation of the emerging market for EU General Data Protection Regulation (GDPR)…

Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage

Search Engine Optimization Leader Launches Report on Current State of Local Search Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search. .@Moz Survey Finds 64% of Marketers Agree Google Is Becoming the New Local Business Homepage The report states, while 64 percent of respondents acknowledge local search results on Google act as…

How to Improve Distribution Revenue in 5 Easy Steps

As buyers continue to evolve, it’s imperative that sellers in all industries understand their buyer’s need and wants. This is especially true as buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. However, in industries, such as the CPG and manufacturing space, companies have to provide sales tools not only for their direct sellers but also their indirect sellers. Below I’ve put together 5 tips based on findings…

DexYP CEO Announces Thryv Partner Program at Yext ONWARD 2018 Conference

Joe Walsh, DexYP CEO, announced the Thryv Partner Program during his fireside chat with Yext Founder and CEO Howard Lerman at the Yext ONWARD 2018 Conference in New York City held October 23 - 25. “We believe in the American dream of running your own small business and we know others believe in it too,” said Walsh. “Our Thryv Partner Program allows us to build partnerships with other companies who help small businesses, such as marketing agencies and IT specialists, to promote and sell Thryv software to small business…

Marketers Not “Putting Their Money Where Their Mouth Is” When It Comes to Data Sharing

SEMrush Study Shows Data Heavily Siloed, Despite Claims to Prioritise Cross-Channel Strategies A September 2018 commissioned study conducted by Forrester Consulting on behalf of online visibility management platform SEMrush has revealed a serious gap between companies’ marketing data strategies and where their resources are actually being focused. Research among marketers from companies of varying sizes and sectors - including retail, finance and technology from across EMEA and the US - suggests that this gap is…

conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Digital marketing is expected to become a $300 billion industry within the…

Sitecore Named a Leader in Web Content Management Systems by Independent Research Firm

Sitecore Received the Highest Scores Possible in the Web Experience Management, Cloud, Structure, Site Search, and Service Partner Program Criteria Sitecore, the global leader in digital experience management, announced it was recognized as a Leader in "The Forrester Wave: Web Content Management Systems, Q4 2018" report.iThe report evaluated the 15 most significant vendors against 26 criteria. Sitecore earned the highest scores possible for eight criteria, including web experience management, cloud, structure, site…

InMoment Appoints Gary King, Harvard Researcher & Data Science Luminary to Board of Directors

Distinguished Harvard Faculty Member Brings Extraordinary Combination of Academic Credentials, Data Science Acumen, and Entrepreneurial Success InMoment, the top customer experience (CX) intelligence platform, announced that Gary King, PhD, one of the world’s leading experts on deriving deep meaning from human data, has joined the company’s board of directors, bringing his renowned expertise to the world of CX. “Traditional surveys aren’t always the ideal data collection method to understand all types of human…

Equals 3 Launches Lucy Pro to Help Marketers Unlock “Dark Data” and Find Information More Efficiently with the Power of AI

Lucy Pro is Part of a Three-Tier Offering that Lets Marketers Choose the Capabilities Right for Them Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the launch of Lucy Pro to help marketers maximize “dark data,” organizational data that is often lost or goes unused over time. An offshoot of its award-winning, AI-powered marketing assistant, Lucy, Lucy Pro is part of a three-tier offering, which also includes Lucy Lite and Lucy Enterprise, to help marketers find information more…

Talkwalker, the World’s Leading Social Listening Company, Continues Global Expansion with New Office Opening in Singapore

Talkwalker Announces the Opening of Their New Office in Singapore, to Develop Social Listening Capabilities Across Asia Pacific Talkwalker, the leading social listening and analytics platform, has opened a new office in Singapore. Founded in 2009, Talkwalker had already shown exponential growth across Europe and the US, with offices in Luxembourg, New York, San Francisco, and Frankfurt; serving over 2,000 global brands and agencies as clients. This new office will help develop the social listening and analytics industry…

Kin + Carta Named Leader in Digital Experience Agencies Ranking

Kin + Carta (the rebranded St Ives Group) has been named a Leader in the prestigious evaluation, The Forrester Wave Midsize Digital Experience Agencies, Q4 2018. Independent Research firm report says Kin + Carta scores well in strategy, including client co-innovation and employee experience, and cites its ability to blend strategy and innovation in a "'roll up your sleeves' culture." The world-renowned research firm tracked the capabilities and strategy of 67 digital experience agencies and found that 'the best partner…