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Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, today announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm

Companies Looking for Large-Scale Opportunities to Transform Their Business With Analytics Should Consider Fractal Fractal Analytics, a global leader in artificial intelligence and analytics powering decision-making in Fortune 500 companies, announced that it has been named a leader among Customer Analytics Service Providers (CASPs) in the recent  The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report, published by an independent market research company, Forrester Research. "We're delighted that we…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…

Independent Research Firm Reports Partnerships Are Critical to Business Growth

Study confirms companies with mature partnership programs grow overall company revenue nearly twice as fast as companies with less mature programs Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at…

Independent Research Firm Reports Partnerships Are Critical to Business Growth Study Confirms Companies With Mature Partnership Programs…

Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at Impact Growth in New York City, and found that companies with the most mature partnership programs are driving revenue growth nearly twice as fast as…

Showpad Secures $70 Million in Series D Funding

Investment Will Accelerate Global Expansion and Drive Continued Platform Innovation by the World's Largest Sales Enablement Software Provider Showpad, the leading sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal. The investment will fuel Showpad's continued global…

Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics…

Findings Show That Businesses Are Producing More Videos Than Ever, Average Video Length Is Down 33% While Average Viewer Retention Rate Is up 13%, and More Businesses Are Augmenting Their Video Strategies With In-House Content Creation and Advanced Video Analytics Vidyard, the leading video platform for businesses, has released its third annual Video in Business Benchmark Report revealing the latest trends and benchmarks in video content creation, publishing, viewer engagement, and analytics by business-to-business (B2B)…

Dun & Bradstreet Named A Strong Performer Among B2B Customer Data Platform Providers

Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & Bradstreet was cited as a Strong Performer in The Forrester New Wave=: B2B Customer Data Platforms, Q2 2019. Customer Data Platforms (CDPs) have become one of the fastest growing segments within the sales and marketing information landscape. In the report, Dun & Bradstreet received a differentiated rating in the data sources and types, data management, activation, product vision, and product…

Zylotech Identified as One of the Most Significant Providers in B2B Customer Data Platforms (CDP) Report by Independent Research Firm

Zylotech, the self-learning customer data (CDP) platform company, announced it has been identified as one of the most significant providers in “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report. Forrester profiled the 13 most significant vendors in the emerging CDP market, after extensive research work as explained by Forrester analyst Steve Casey. The report found that the ability to provide third-party data for augmentation and enrichment; develop unified profiles at the account, buying center, and…

Kentico Reaches 15 Years of Age – with the Next Five Due to Achieve the Biggest Milestones in the Brands’ History

Award-winning technology vendor celebrates 15 Years of helping marketers and developers create websites, portals, apps, and other digital experiences This year, Kentico Software, the leading provider of digital experience and content management solutions, celebrates 15 years in the market. As a tech start-up in 2004, Kentico’s founder, developer, and employee number one, Petr Palas, had a clear vision: to provide the best way to work with content. Despite many version updates, a broadening of the original platform to…

Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities

Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, announced the release of Newton, a new capability that enables companies to run always-on experimentation for insight generation at scale. Newton represents a shift in marketing intelligence software, providing marketers a simple way to turn any marketing data into countless experiments running in parallel to learn, optimize and iterate at scale by continuously analyzing…

Experian Appoints Shri Santhanam as Executive Vice President and General Manager of Global Analytics and AI

Santhanam will lead Experian in helping clients succeed using ML, AI and advanced analytics Experian announced that Shri Santhanam will join the company as executive vice president and general manager of global analytics and AI. In this new position, Santhanam will help the already successful global decision analytics business advance forward by taking full advantage of the opportunities of big data analytics. Santhanam also will chair Experian's global analytics council, working closely with the regions to shape and drive…

Lattice Engines Ranked a Leader in B2B Customer Data Platform Report by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform (CDP), has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Data Platforms, Q2 2019 authored by analyst Steven Casey. Lattice Engines continues to be a Leader recognized not only by independent analysts but by customers as well for empowering B2B marketers to improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. According to…

SessionM Demonstrates How to Turn Data into Loyalty at Salesforce Connections

Learn How Engagement and Loyalty Platform is Helping Brands Create Personalized Customer Interactions Across Marketing, Commerce and Service Clouds SessionM, the leading customer engagement and loyalty platform, will be at this year’s Salesforce Connections conference in booth #53. The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 recognized company will demonstrate its purpose-built, loyalty capabilities for growing customer engagement and delivering superior personalized experiences rooted in customer data.…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 10th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 10th consecutive year. In the report, Gartner evaluated 14 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best of today's CEC applications have tools for both agents and customers. For this Magic Quadrant, vendors had to have clear views about…

Okta Named a Leader in Identity-as-a-Service for Enterprise

Results rank Okta highest in Both Current Offering and Strategy Categories in Independent Analyst Report Okta, Inc., the leading independent provider of identity for the enterprise, announced that the company has been named a Leader in The Forrester Wave: Identity-As-A-Service (IDaaS) for Enterprise, Q2 2019, a report published by Forrester Research, Inc. The report evaluates ten Identity-As-A-Service (IDaaS) for Enterprise vendors and positions Okta as a Leader, earning the highest ranking in both the “current offering”…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other factor Launching, a Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands…